The morning sun shone through the gaps in the curtains into the cozy bedroom of Jiang Zhi and Shen Qingchen. They were still immersed in the happiness of each other's company. However, a sudden email shattered the tranquility. Shen Qingchen opened his computer to check the email, his expression gradually becoming solemn. Jiang Zhi noticed his strangeness and leaned over to take a look. The email contained some recent company data reports, which showed that the company's market share was declining sharply, and there were also a series of marketing strategies launched by competitors to target their products.
“It seems we are in big trouble.” Shen Qingchen said with a frown.
Jiang Zhi carefully examined the report, analyzing the issues behind the data. "This is no small problem. Our competitors appear to have made thorough preparations, and their strategy is very targeted, directly targeting our core business."
Their company had previously been growing steadily and held a significant position in the industry. But now, like a hungry wolf, a competitor had suddenly emerged, targeting their lucrative market share and frantically seizing it. Not only had this competitor adopted a strategy of undercutting their offerings, attracting many of their former customers, but it had also invested heavily in product innovation, introducing numerous novel and practical features that had gradually rendered their products less competitive.
Shen Qingchen immediately called a meeting of the company's top management. A tense atmosphere permeated the meeting room, and everyone's face was filled with worry. The sales manager reported that they had lost several important clients and that the number of orders was steadily decreasing. The marketing manager stated that they had conducted extensive market research and promotional activities, but were consistently overwhelmed by the powerful offensive of competitors. The R&D manager also stated that although they had been diligently developing new products, due to funding and time constraints, it would be difficult to launch products that could compete with competitors in a short period of time.
"We can't just sit there and wait for death." Shen Qingchen said firmly, "Everyone, tell us what you think. We must find a way to deal with it."
Some suggested lowering product prices and engaging in a price war to counter competitors. However, this proposal was quickly rejected. While blindly lowering prices might attract some customers in the short term, it would severely impact the company's profits and brand image in the long run. Others suggested increasing marketing efforts to raise brand awareness, but this also faced the challenges of insufficient funds and a strong marketing campaign from competitors.
Jiang Zhi listened quietly to the discussion, her mind racing. Suddenly, an idea struck her. "I think we can start with product differentiation and customer service." Everyone's eyes turned to her.
Jiang Zhi continued, "Although our products are currently lagging behind our competitors in terms of functionality, we can focus on improving their quality and stability. At the same time, we can provide more personalized customer service, such as customizing product solutions based on different customer needs and offering faster and more thoughtful after-sales service. This way, we can attract customers who value product quality and service."
After hearing what Jiang Zhi said, Shen Qingchen's eyes lit up, "This is a good idea. But how can we improve product quality and service in a short period of time?"
Jiang Zhi continued his analysis, "We can first conduct comprehensive quality inspections on our existing product lines to identify potential problems and improve them. For after-sales service, we can establish a dedicated customer service team and train them with professional product knowledge and good communication skills to ensure that customer issues can be resolved promptly."
The manager of the R&D department expressed concerns, "Carrying out comprehensive quality testing and improvement requires a lot of time and money, and our current R&D workload is very heavy, so we may not be able to cope with it."
Jiang Zhi smiled and said, "We don't need to make large-scale changes to all our products. We can start with some flagship products. We can adjust our R&D priorities and focus on improving product quality and stability. Furthermore, we can collaborate with universities and research institutes to leverage their expertise to accelerate the R&D process."
The manager of the marketing department also raised the question, "Regarding the establishment of a customer service team, it requires recruiting and training a large number of people, which is not an easy task."
Jiang Zhi thought for a moment and said, "We can first select some potential employees from within the company who are more familiar with the company's products, and then provide professional training. This will save time and ensure the quality of the service team."
After listening to Jiang Zhi's plan, Shen Qingchen was full of confidence, "Okay, then let's implement it according to this plan. Everyone has their own responsibilities and must work closely together. We must overcome this difficulty."
In the days that followed, the entire company was bustling with activity. The R&D department began quality testing and improving flagship products, working overtime and actively collaborating with universities and research institutions. The marketing department began adjusting its promotional strategy, highlighting the quality of the company's products and personalized service. The sales department actively communicated with customers, introducing the company's new service philosophy and product improvement plans.
Jiang Zhi was also busy, personally participating in the formation and training of the customer service team. She developed training materials and personally taught employees, imparting product knowledge and communication skills. She also visited the production lines, discussing with workers how to improve product quality, offering valuable advice on everything from raw material selection to process optimization.
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