Chapter 399 New Cooperation
All good things must come to an end.
Everyone knows the principle, but when it comes to actually facing separation, few people can truly remain calm.
Xin Zixing and "Jump Up" posted late at night dealt a heavy blow to Yemai.com, which had officially announced "Star!".
They didn't mention anything bad about Yemai.com, but at such a time, almost one after the other, they announced it. You said you were starting a new magazine, and I'm leaving. With these two things happening at the same time, who wouldn't have some doubts?
A trending topic quietly emerged:
What happened between "Jump Up" and YeMai.com?
This term is even more popular than "jumping up to announce no longer cooperating with Yemai.com".
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Liu Qiao said angrily on the phone, "Even if you're not going to cooperate with us anymore, you should at least have informed us first, right? Why didn't you even call us before announcing it online? This puts us in a very passive position."
Chen Siqi said calmly, "President Liu, when you announced to Yu Jiang that you were going to launch a new magazine called 'Star!', didn't you also not inform us?"
Liu Qiao: "These are two different things! Our founding of Star!" has nothing to do with Jump Up."
“But Yu Jiang and I fight every other day, and you say it’s okay?” Chen Siqi’s tone suddenly changed. “Since you don’t care about my reputation, why should I care about yours? Before you call to question me, ask yourself what you’ve done to me!”
After saying that, Chen Siqi hung up the phone.
Liu Qiao stared in astonishment at the disconnected phone, momentarily stunned.
Chen Siqi actually started complaining first?!
The reason they formed "Star!" is because you refused to renew your contract with "Jump Up!"!
Wait, this was never mentioned in "Jump Up".
These are all their own judgments and predictions.
If Liu Qiao calls again about this, Chen Siqi will definitely deny it.
Or perhaps... Liu Qiao's expression changed.
The information about "Jump Up" refusing to sign a one-year cooperation agreement was relayed by Xin Zixing.
So, is this information true or false?
Did Xin Zixing deliberately muddy the waters in the middle?
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When the news spread that "Jump Up" was leaving YeMai.com, major portal websites also began to have their eyes on it.
Asking them to create an e-magazine from scratch would be very time-consuming and the return on investment would be low.
However, if it's a collaboration with an established magazine, especially one with hundreds of thousands of readers, they would certainly be willing to cooperate.
Lu Yanhe and Chen Siqi suddenly started receiving more phone calls.
What surprised Lu Yanhe the most was the 24-hour convenience store brand, Lansen.
Lansen was brought here through Lu Qingzhen's connections.
Lu Qingzhen said, "Although Lansen is a chain convenience store, they mainly promote a brand image of urban petit-bourgeoisie. They have a dedicated brand website and APP to build an online community concept, with tens of millions of members active on their website, APP, and mini-programs. They want to talk to us about the digital copyright cooperation of 'Jump Up'. They don't need exclusivity; it's more like a channel. If we are willing, we can put the digital version of 'Jump Up' on their community platform. They are willing to split the revenue 20/80, taking only 20%."
After listening to Lu Qingzhen's explanation, Lu Yanhe and Chen Siqi fell into silence and pondered.
“Non-exclusive channels?” Chen Siqi spoke first. “Actually, it’s good not to do exclusive sales. Treat ‘Jump Up’ as a product and put it in various supermarkets. The more supermarkets there are, the more foot traffic there will be, and maybe the more you can sell.”
Lu Yanhe asked, "What about the shortcomings?"
"The downside is that we don't know what impact and consequences it will have if we put such a magazine on multiple channels for sale," Chen Siqi said. "Because we also know that it's not that if you give something a larger market, it will get a better response. The reason why 'Jump Up' was able to succeed on Yemai.com was because there was a lot of overlap between the two audiences. But if it's put on a convenience store brand's social media platform, that's not necessarily the case. The magazine might get a lot of negative reviews, which could actually damage the image of 'Jump Up'."
Lu Yanhe asked, "Sister Qingzhen, what do you think?"
“I won’t talk about other platforms for now, but I think Lansen’s community platform is worth a try,” Lu Qingzhen said. “Because Lansen convenience stores have always focused on the concept of urban petit bourgeoisie, its registered users are largely in this category, which is the user base that ‘Jump Up’ can reach. In fact, if ‘Jump Up’ wants to further expand its influence in China and increase its sales, cooperating with a brand like Lansen convenience stores with a wide user base is a way that can be tried.”
Chen Siqi: "This is indeed an opportunity worth trying."
Lu Qingzhen said, "Just like finding bookstores for physical books, we want to get our books into more bookstores and on more prominent bookshelves as much as possible."
“Of course, I think there’s another very important reason why they wanted to collaborate with ‘Jump Up,’” Lu Qingzhen added, “They wanted you to be their spokespeople.”
Lu Yanhe was taken aback.
Chen Siqi was also taken aback.
It's normal for some people to want Lu Yanhe as their spokesperson.
Lu Yanhe now receives more than ten business cooperation offers every month.
However, both of them noticed that Lu Qingzhen didn't say "you," but rather "you all."
Lu Qingzhen said, "That's why they were willing to use a 20/80 split, a price that is completely out of line with market rates, to collaborate with 'Jump Up.' What makes Lansen Convenience Store different from other supermarkets is that it has always tried to cultivate a lifestyle and use this lifestyle to shape its brand image. 'Jump Up' resonates with the urban petit bourgeoisie on one hand, and the youthful elite vibe of the two of you on the other hand."
The so-called "young elite" feeling means that at a young age, one has already become a leader among young people.
Lu Yanhe and Chen Siqi are indeed representatives of this type.
Lu Qingzhen said, "On the one hand, the two of you have never endorsed together before. If you two as a couple endorsed together, the topic would definitely generate a lot of buzz and discussion for Lansen. On the other hand, by having young elites like you as spokespeople, we can shape this brand image and make young people feel that becoming a Lansen member is a lifestyle, something like a sense of identity. They came up with these two things together."
According to Chen Ziyan's initial plan, Lu Yanhe would not normally accept endorsements like those for Lansen Convenience Store.
Even though it is one of the largest convenience store brands in the country.
So far, Lu Yanhe has not accepted any endorsements from fast-moving consumer goods brands. This is not only Chen Ziyan's requirement, but Lu Yanhe himself also agrees with this. Lu Yanhe does not want to use his fame and goodwill to accept some low-level endorsements—after all, he is not short of money now and does not need to try every means to make money. It's a different story when he is short of money.
However, Lansen is quite different.
As Lu Qingzhen said, its brand image distinguishes it from other chain convenience store brands, and in people's minds, it is not the kind of ordinary convenience store.
Moreover, it is actually very similar to the stationery brand "Baixing" that Lu Yanhe previously worked with; both are brands with high national recognition.
Lu Yanhe's only concern was whether accepting the endorsement with Chen Siqi would have any negative consequences later.
Chen Ziyan specifically had her team research and evaluate the matter, and the final conclusion was that it would actually be beneficial for Lu Yanhe's public image if he and Chen Siqi accepted the endorsement together.
"Lu Yanhe's achievements in his career are too dazzling. Almost every time he appears, it is related to his acting. He has good acting skills, nominations, or awards. If he can have more memorable points, it will be of great benefit to enrich his public image and maintain the public's curiosity and attention towards him."
Chen Ziyan immediately understood what this meant.
To be honest, Lu Yanhe is just too outstanding—
This might sound a bit like Versailles, but it's the truth. A person who is too outstanding and too perfect can easily create a sense of distance. So-called high-quality idols often set a self-imposed constraint while enjoying immense popularity, confining themselves within that constraint.
"Furthermore, Lu Yanhe and Chen Siqi have already publicly announced their relationship, but because they spend so little time together, there are always some unfounded rumors that suggest their relationship is in trouble and they are not close. This collaboration and endorsement can solidify their close relationship in the public eye. The fact that Lu Yanhe is dating Chen Siqi, especially his and Chen Siqi's statements and actions in public, makes him feel real and allows people to see him as an ordinary person, which is crucial."
Chen Ziyan nodded.
"Okay, I understand."
Chen Ziyan made a quick decision and accepted the endorsement.
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As a result, Lu Yanhe received the highest endorsement fee he had ever received since his debut.
Ten million a year.
The number was so high that it shocked him.
Of course, this was for both him and Chen Siqi, and it would be split. At the time, Lansen had inquired whether the endorsement fees for the two of them should be negotiated separately or together.
Lu Yanhe knew that if they negotiated separately, Chen Siqi's endorsement fee would definitely not be high, so he requested that they be negotiated together.
Chen Ziyan then negotiated such a considerable figure.
When Lu Yanhe was shocked by the endorsement fee, Chen Ziyan said, "Don't you think about your current influence? You're almost at the top tier. You're just one Best Actor award away from being here."
The so-called "top-tier" position refers to the current positions of Chen Pinhe, Shang Yongzhou, and Chen Bige.
Lu Yanhe: "No, I don't think so."
He always felt that he was far inferior to them.
“I’m not lying to you,” Chen Ziyan said. “This is how the market judges you. You lack the experience, works, and awards of the others, but you have more public goodwill. In terms of your image as an artist, you probably can’t find anyone in the entire entertainment industry who can match you. And in terms of your representative works in the past two years, even they can’t compare to you.”
In the entertainment industry, there are very few celebrities who can earn tens of millions of yuan in endorsement fees in a year.
The main reason is that Lu Yanhe has had four consecutive breakout hits this year, with the most popular movies and TV series all coming from Lu Yanhe.
It's no exaggeration to say that if Lu Yanhe dares to say he's second in this year's results, no one would dare to say they're first.
This includes those who won Best Actor and Best Actress.
With four blockbuster hits in hand, his position was practically welded to Lu Yanhe's feet.
This is the biggest reason why Lu Yanhe's endorsement fees have skyrocketed.
Lu Yanhe met with the head of media relations at Lansen Convenience Store.
This collaboration was initiated by them.
The other person was a forty-year-old woman. Judging from her appearance, she had a round face and a very friendly smile.
"Sister Hong," Lu Yanhe called out immediately.
With a beaming smile, Liang Hong extended her hand and shook hands with Lu Yanhe, saying, "I'm so glad to finally meet you in person. I'm a fan of yours."
Lu Yanhe was flattered and grasped Liang Hong's hands with both of his, bowing slightly. "Thank you for your kind words, and thank you for connecting us so that we can work together."
Liang Hong said, "I used to be a magazine editor. Later, I came to Lansen by chance. When I learned that you and Siqi were going to work on a magazine together, I was shocked. I didn't expect that you would actually overcome all difficulties and make it happen. I bought every issue. I often think back to my time as a magazine editor and miss it very much."
Lu Yanhe asked with some surprise, "Which magazine did you work as an editor for? Siqi and I came up with this idea after the college entrance examination because we really enjoyed reading magazines."
Liang Hong waved her hand with a smile, "You guys definitely haven't read 'Nature Biology,' a name that sounds like a science magazine, but it's actually a general magazine."
Lu Yanhe nodded, suddenly understanding.
“Actually, Sister Hong, I was especially happy when I learned that you wanted to release the digital version of ‘Jump Up’ on Lansen’s social media platform, because this is an attempt that we never dared to think of before,” Lu Yanhe said. “We all know that this will bring in a lot of unfamiliar potential readers, and we don’t know what everyone will think after seeing such an digital magazine.”
Liang Hong said, "It's alright, Yan He. Good things will always find their kindred spirits. Many of our Lansen members are people who are willing to pay for art and good content. We just need to create an opportunity to connect them."
That's a really comforting thing to say.
Lu Yanhe said thank you.
He said, "Actually, Sister Hong, there's something else we'd like to ask for your opinion on."
"Hmm?" Liang Hong asked, somewhat puzzled. "What is it? Is there anything else you need? Please feel free to tell me."
"It's not a request, no." Lu Yanhe hurriedly shook his head to deny it, explaining, "It's about the physical book of 'Jump Up' magazine. I was thinking, could we try putting the physical book on the shelves of Lansen's convenience stores for sale?"
(End of this chapter)
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