Chapter 942 Live Broadcast
Kim Yeon-sook is a very ambitious woman.
Lu Yanhe realized this deeply when he met Jin Yanshu.
If she weren't ambitious, she wouldn't have been the first South Korean television personality to contact Lu Yanhe, wanting to collaborate with him.
In Lu Yanhe's view, having ambition is certainly a good thing.
Ambition creates demand, and demand creates opportunities for cooperation.
Kim Yeon-sook wants to explore new markets for TVN and solve the difficulties in cooperating with overseas streaming media. This "Linghe Theater" project by Ryu Eom-ha and Aurora Video presents an opportunity.
For Linghe's film and television dramas, and for Lu Yanhe, this is also a real opportunity to break into the mainstream South Korean market.
Previously, Ling He had carved out a place for herself in the Korean film market with films like *Home Alone* and *Flypaper*, which performed well at the global box office. However, films like *You Are the Apple of My Eye* and *Love is Not Blind* only achieved decent results among Chinese-language films, falling far short of the success Lu Yanhe envisioned. In Korea, Chinese films are not a significant presence, unlike Hollywood films.
And television dramas are even more obvious—
Neither "Chinese Paladin" nor the dramas on Jump Theater made much of a splash in South Korea. Only "2 Broke Girls," driven by "Friends" and with Ryu Eom-ha as the script supervisor, gained some attention and influence.
Are these shows not good enough?
no.
The problem is that in South Korea, from distribution and promotion to audience reception, Chinese films and television dramas are not considered mainstream content products. TVN bought the remake rights to so many dramas from Linghe, but never considered putting in the effort to distribute and promote the original copyrighted dramas directly.
Therefore, what Lu Yanhe valued was the distribution channels held by Jin Yanshu.
TVN.
One of the largest television stations in South Korea.
Even in this era of online streaming, it still has a large audience.
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When Lu Yanhe mentioned this to Lin Desheng, Lin Desheng's eyes lit up instantly.
"If we can reach an agreement on this matter, Yan He, we at Northern Lights and I, Lin Desheng, will owe you a huge favor."
For Lin Desheng and Northern Lights, the collaboration with TVN was a dream come true.
If they can partner with TVN, Aurora Video, a streaming service from China, will have a fast track to the South Korean market.
Especially the drama that Linghe is collaborating on with tvN—it will undoubtedly feature top stars from both China and South Korea, making it a highly attractive project for South Korea. This is a natural way to attract viewers. Without Lu Yanhe, Jin Yanshu would never have proactively sought this collaboration. Lin Desheng knew this perfectly well.
Looking at the international market, the streaming media market has actually reached a mature stage.
At this point, no one believes it's possible to succeed in getting in.
Lu Yanhe's collaboration with them is not only an endorsement of these 12 dramas, but also an increase in public trust in Aurora Video's strategic development direction.
In this way, Jin Yanshu would choose to trust Aurora Video based on her trust in Lu Yanhe.
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Over the next few days, Lu Yanhe made two phone calls to Jin Yanshu almost every day, and each call lasted at least half an hour.
One day, Lu Yanhe was in the rehearsal hall when he received the phone call—he was rehearsing various programs for the concert with Li Zhibai and Yan Liang.
Some songs, such as "Green Apple Paradise," have dance moves.
Jin Yanshu asked him curiously what he was doing.
Lu Yanhe explained the concert at the end of the month.
As a result, when Jin Yanshu heard that Lu Yanhe, Li Zhibai and Yan Liang were going to hold a concert together, her eyes immediately lit up.
"Do you still hold the overseas broadcasting rights for this concert?" Kim Yeon-sook asked. "I haven't seen any promotion for it in Korea recently, so I didn't know about it."
Lu Yanhe was taken aback, somewhat surprised, and said, "It seems so, but I'm not sure. I need to ask. What's wrong?"
Kim Eon-sook said, "TVN wants to buy the broadcasting rights, is that okay?"
"ah?"
Lu Yanhe was surprised because he, Li Zhibai, and Yan Liang were all known to the public overseas primarily as actors.
As singers, they have basically only been active in the country.
Why would Kim Yeon-sook be interested in this concert and want to buy the broadcasting rights?
Kim Eon-sook said, "The three of you are very popular in South Korea."
Well……
Is it high enough that TVN would buy the broadcasting rights to their concert?
Surely not?
In fact, even within China, only a very few singers, such as Faye Wong and Zhang Jie, have had their concerts broadcast by top-tier platforms.
In the old days of television, some singers' concerts might have been broadcast on TV, but these days, that trick doesn't work anymore.
The ratings aren't enough to sustain it.
Very few individual singers can carry an entire night's viewership.
Lu Yanhe asked, "Will it be broadcast on your TVN?"
“Oh, no.” Kim Yeon-sook shook her head. “We have a live streaming channel on TVN, and I’d like to broadcast your concert on that channel.”
Online live streaming channel?
Lu Yanhe was taken aback.
He didn't know what Kim Yeon-sook was talking about.
He said he would have to ask someone at the company to find out who owns the overseas broadcasting rights.
After hanging up the phone, Lee Ji-baek said, "TVN is quite famous in South Korea."
"Really?" Lu Yanhe asked. "What is that? A video platform?"
“You can understand it this way,” Li Zhibai said. “However, this channel only does live streaming, specifically targeting audiences in various niche fields, such as singers’ concerts, musicians’ recitals, dancers’ performances, and so on. They mainly rely on live streaming of performances by Korean idols because they only buy the live streaming rights, which is much cheaper than the normal copyright purchases by video platforms. However, they can still build up their user base by relying on fans from different fields. Their live streaming channel earns membership fees, which can only be viewed by members, and the membership fees are very high. When I went to Korea to promote ‘Grasshopper,’ I was specifically introduced to this by someone.”
Lu Yanhe was greatly inspired by what he heard.
"You can do that?"
“Yes,” Li Zhibai said. “It is said that this channel was set up by Kim Yeon-sook and has now become a very profitable channel for TVN. The fan economy in South Korea is terrifying. Other TV stations and streaming media want to learn from it, but they have all been left behind.”
"So, does that mean she bought the live streaming rights to our concert just to fleece our fans in South Korea?"
“It’s not that bad, is it? To be honest, what content product isn’t about ripping off fans?” Li Zhibai said. “It’s just that TVN rarely buys concerts by Chinese singers. They usually buy concerts by top singers from Japan, South Korea, and Europe and America. Mainly because Chinese singers almost never go international. They probably chose our concert because they think our three names can attract some loyal fans.”
Lu Yanhe said, "But actually, if we don't sell the live stream to her, our concert videos will probably be uploaded to Korean websites by some fans, right?"
“Of course,” Li Zhibai nodded. “What’s wrong? You’re not willing to sell it to her?”
“It’s not that we’re unwilling to sell—” Lu Yanhe paused for a moment, “I was just thinking, if that’s the case, why not let Aurora Video stream our concert globally?”
(End of this chapter)
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