Sony's massive advertising campaign has caused quite a stir worldwide.
In a typical middle-class family in the United States, on a cozy evening, the family, having finished dinner, sits around the television.
The blonde, blue-eyed little girl stared at the Sony VCD commercial playing on the television.
The television footage shows a beautiful Chinese supermodel endorsing a product.
In the advertisement, a daringly dressed, sizzling supermodel makes a gesture, pointing to the Sony VCD player next to her.
The scene shifts, and the Sony VCD player starts working. The supermodel from before appears in the picture being played by the Sony VCD player, creating a picture-in-picture layout.
With clear visuals and simple operation, a fashion show unfolded continuously on the Sony VCD player.
At that moment, the supermodel took the remote control and gently pressed a button.
The VCD player ejects a disc, the supermodel changes it to a new one, and this time a movie plays.
This happened three times, and each time the VCD player played different discs, ranging from movies and TV series to songs, offering a complete selection.
In the final scene, the beautiful supermodel discards the bulky video camera and a large number of videotapes.
She took the lighter and more convenient VCD player and placed it under the television in her home.
The videotapes that once occupied an entire wall have been transformed into several discs.
Many housewives watching this on television were immediately struck by its beauty.
The little girl cupped her face in her hands and exclaimed excitedly, "Oh, this thing is so much fun! Daddy, let's buy one! I can use it to watch cartoons, and my sister can use it to listen to music."
The voluptuous older sister nodded repeatedly and then said, "I wonder if there will be fitness tutorial DVDs available. If so, I can follow the instructions on the DVDs and do fitness training at home. Dad, we should buy a Sony VCD player."
At this moment, the housewife looked at the screen and happily said, "Honey, it was absolutely necessary to throw away those bulky videotapes. We can free up a lot of space."
The male homeowner stared intently at the advertisement, but he didn't notice the product's price.
However, judging from the product's performance and its technologically advanced appearance, it is quite appealing to men.
Soon, the man picked up the phone and called the television station.
While waiting for the call to be answered, the man smiled at his family and said, "Oh, honey, don't rush me. I want to know how much this amazing and convenient thing costs."
However, the man's call was not answered.
He changed his number three times, but all three of the TV station's phones were busy.
The man couldn't help but feel somewhat frustrated.
Just then, his phone was suddenly answered.
The TV operator said apologetically, "I'm sorry, our TV station's phones have been ringing off the hook."
The man hurriedly asked, "Oh, none of that matters. Please tell me, how much does a Sony VCD player cost? How can I buy one? How long will it take to deliver it to my home?"
The man bombarded the operator with questions, but the operator was already prepared.
The operator continued apologetically, "Sir, I'm sorry, Sony VCDs are not currently officially on sale. If you would like to purchase one, please check with Sony stores."
"Oh, damn it, why haven't they started selling yet!" the man cursed, hanging up the phone in frustration.
This situation is just a microcosm.
Sony has placed a large number of advertisements in different countries around the world, and all of them have some differences.
Although the personnel used may differ, the content presented is generally similar.
First of all, Sony CVD is far superior to bulky VCRs, and discs are much easier to use than difficult-to-manage videotapes.
For families, Sony VCD players are miles ahead of traditional VCRs.
In an instant, people all over the world, from Europe and island nations to Hong Kong, were deeply attracted by Sony's advertisements.
Sony's stores in Hong Kong are already packed with people.
The staff could only repeatedly explain that sales had not yet begun.
People showed no intention of leaving immediately.
Even though it hasn't gone on sale yet, people are already lining up in long lines in front of Sony stores.
As for the counters in some large shopping malls, they were also packed with people.
Sony's efforts were unprecedented, and the momentum at this time far exceeded the scale of 10,000 VCD players entering the market.
As the hype continues to grow.
The following day, Sony's next advertisement finally included a price tag.
Prices vary depending on the region.
First, in US dollars, a Sony VCD player costs around $888.
The pound sterling costs £499.
In Hong Kong, it costs HK$5,888, while in mainland China, a Sony VCD player costs RMB 4,888.
By calculating the exchange rate, it's easy to see that the highest price for Sony VCDs globally is in China, followed by Hong Kong.
Of course, the lowest selling price is in the island nation itself.
With this move, Sony is openly and blatantly ripping off its customers.
China's pricing is far higher than that of other countries, and the island nation has taken shamelessness to the extreme.
With the pricing of Sony VCDs revealed, people are eagerly anticipating their release and sale.
Sony seized this opportunity and announced that it would launch the product globally in three days!
The news came out.
It once again made the front page of mainstream media around the world.
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