After Lingnan Paper Industry entered Amazon, the situation there improved significantly.
Their sales representatives lobbied everywhere in Europe and America, where Walmart held a monopoly, but could only win over a few small independent retailers, whose scale was nowhere near that of Lingnan Paper.
"After Lingnan Paper Industry entered Amazon, has the pressure there been reduced a lot?" Lin Zhiyuan asked.
Holding the product catalog in his hand, Chen Dong felt confident of victory. "Lingnan Paper Industry's advantage lies in its rich product range. The products they are about to phase out, plus the new products they have made in the past two years, will be enough to keep the Amazon market reacting for quite some time."
Lingnan Paper started as an OEM manufacturer, and only in recent years has it begun to try to create its own brand. In order to meet the needs of its clients, it has purchased a lot of equipment and greatly expanded its product structure.
This advantage is particularly evident in the China region, where nearly 60% of the paper products available on the market are manufactured by Lingnan Paper.
However, even so, Lingnan Paper still stumbled when it entered Walmart.
The European and North American markets have updated their product usage requirements several times. For example, when customers use paper towels, they not only require them to be cheap and plentiful, but also to have a good feel against the skin, be environmentally friendly and biodegradable, and have a certain brand appeal.
At first, several of Lingnan Paper's products were not favored by Walmart, but things gradually improved after they updated their equipment and improved their raw materials.
Because Lingnan Paper Industry has a wide product range, but only a few major products, and Walmart has limited space on its shelves for paper products, only the best-selling items are available at Walmart.
Small-volume products, those targeting a small customer base, have consistently been neglected at Walmart.
After joining Amazon, both bulk and small commodities are available on the shelves for customers to choose from.
On the third day after Lingnan Paper Industry moved in, its product catalog had been updated to 10,000 items, almost accounting for half of the paper industry's market share.
Walmart officials are starting to panic.
“Boss, that Crozier from Walmart wants to meet with you,” Anne said.
Before Chen Dong could speak, Lin Zhiyuan began to beam with excitement, "It seems that Lingnan Paper Industry is putting pressure on them."
“Not necessarily,” Chen Dong said slowly, bowing his head in thought. “Although Lingnan Paper Industry has a large quantity and variety of products, it is only within the paper industry sector.”
"Retailers are involved in all aspects of life, and the current level of intervention is far from enough to make them feel the pinch."
Chen Dong turned to Wang An and said, "Notify those manufacturers in the China region to hurry up and move in."
"clear."
As soon as he finished speaking, Chen Dong looked at Annie and said, "Didn't they want to see me? Tell them to come tomorrow, any time is fine."
Through Chen Dong's company's efforts, in just one night, not only Lingnan Paper Industry, but also companies such as "Oriental Toys" and "Huangdi Bookstore" in the Huaxia region and "Nanyang Department Store" in the Southeast Asia region moved in.
Amazon's online marketplace crashed at one point, but this time it wasn't because there were too many buyers. Instead, it was because sellers manipulated the listing process in the backend, severely straining the online marketplace.
Overnight, Amazon's marketplace returned to its former prosperity.
Walmart didn't understand what was happening. They were resentful that their distributors and retailers had been driven away, yet Amazon was still able to find so many independent retailers and manufacturers.
"I think there must be someone behind Amazon manipulating all of this." Emma was in a bad mood as she watched Amazon's visitor numbers gradually recover.
She was a supplier representative, and always had the best market acumen, but even she couldn't figure out what was going on.
"Needless to say, the retailers they've brought in this time are mainly from Southeast Asia and China. It must have been people from there who did this." Croz regretted being a step too late.
“Chen Dong?” Emma said slowly.
Crozier said with a dark face, "To have such a strong appeal in Southeast Asia, I can't think of anyone else besides Chen Dong."
“Then…” Emma looked at Croz with a troubled expression, “Do we still need to talk to them about cooperation?”
Chen Dong's intervention in Amazon's revival clearly demonstrates his stance.
"Of course we should. We need to not only discuss cooperation, but also offer the best terms."
Croz's expression suddenly became excited. "Why do you think DragonMount got involved in Amazon's business at this exact moment? Isn't it to increase their bargaining power when they cooperate with us?"
"Did he already know we were coming?" Emma asked in surprise.
When Amazon was going through its toughest time, distributors left and dealers removed products from their shelves, while Walmart attracted a large number of customers through discount promotions.
They timed their meeting carefully, planning to propose a meeting with DragonTeng headquarters only after confirming that Amazon was no longer a viable option.
However, plans can't keep up with changes. Lingnan Paper suddenly switched sides, which accelerated their process. Their original plan was to sign the distribution contract as soon as possible before Longteng could react.
Unexpectedly, Amazon suddenly gained so many new merchants overnight.
Amazon's brief resurgence means Walmart has lost its best opportunity for negotiation, and the balance of power has now shifted.
Fortunately, Amazon's e-commerce channel is not the only sales channel.
Regardless, Walmart still has the opportunity to cooperate with Dragon Tech.
“Have the legal department…” Kroz really didn’t want to say it, “prepare a new contract.”
"yes."
The two companies arranged to meet in the afternoon, which was when Chen Dong was feeling most sleepy.
When Kroz arrived, Chen Dong was still yawning.
"Good afternoon, Mr. Chen Dong." Compared to their last meeting, Kroz seemed to be even more polite to Chen Dong.
Chen Dong opened his eyes and said slowly, "Please sit down."
“Mr. Chen Dong, we’ve come here to talk to you about the iPod being available at Walmart,” Emma said with a smile.
Having just taken a nap, Chen Dong's mind hadn't quite processed what was going on. "What? iPods are going to be available at Walmart?"
Upon hearing this, Crozier and Emma's expressions changed instantly.
"Boss, they came to the company before and signed a letter of intent for cooperation with us," Lin Zhiyuan reminded him.
Chen Dong paused for a moment, then finally remembered, "Oh, this!"
"Just tell us directly, how do you plan to get us to put it on the shelves?"
Chen Dong's nonchalant attitude left Kroz at a loss. "If Longteng agrees to let Walmart become the largest distributor of iPods, we are willing to reserve two separate shelves for iPods in every Walmart offline supermarket."
"In addition, Walmart will temporarily remove the same MP3 product from its shelves until Longteng Electronics launches new electronic products."
......
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