Walmart is the largest department store in the United States. Its products are usually only available to those who beg for them. The fact that they can offer such terms today is enough to show the weight of Longteng.
"The third benefit is that after the iPod is launched, our offline supermarkets will definitely cooperate with promotional activities to make the iPod shine in offline stores," Kroz added.
Upon hearing this, Lin Zhiyuan secretly sighed inwardly, realizing how rare it was that Walmart could make such a concession for Longteng.
Wang An and Annie both looked at Chen Dong, waiting for his response.
"These conditions basically meet my expectations for your company," Chen Dong said listlessly. "Did you bring the contract? Shall we start signing now?"
“Of course, of course, please sign.” Kroz handed over a pen.
Lin Zhiyuan glanced at the contract briefly. "Wait, after you become an iPod distributor, you won't restrict our sales channels, will you?"
Lin Zhiyuan carefully flipped through the pages and, finding no relevant clauses, felt relieved.
"Don't worry, after the contract is signed, we will be the largest distributor of iPods," Kroz said against his will. "Our online and offline operations will not interfere with each other, and we will not restrict your company's products from being listed on Amazon."
They came prepared for this, so the contract they brought was one that best aligned with Walmart's core interests.
However, if they can sign iPod, their trip won't be in vain.
Amazon has already taken away their retailers and some of their original factories. Now that Longteng Electronics has such a large piece of the pie, they can't just give it up.
Amazon's rise to prominence was largely due to the influence of Longteng Electronics.
After the contract was signed, Chen Dong put down his pen.
"Mr. Croz, it's a pleasure doing business with you."
Kroes breathed a sigh of relief and felt much more at ease. "Walmart will increase shelf space as soon as possible to welcome the iPod!"
The iPod has been operating on Amazon for some time now, and it's time to expand offline sales channels.
Kroz's contract came at just the right time.
On the day of the launch, Walmart prepared banners and posters with great ceremony, so that customers who came to buy daily necessities would see the iPod advertisement at first glance.
In addition, the iPod has two separate shelves at Walmart, so it doesn't have to be crammed together with other electronic products, which greatly increases brand recognition.
Walmart is a long-established department store, and with its long history comes a reputation and appeal. On the first day that the new product hit the shelves, two separate display cases were sold out.
Of course, this is also thanks to the fact that the iPod is a good product.
The news that Walmart would become the distributor of DragonPlay music players has caused quite a stir in the market.
If Amazon's previous online sales channels primarily targeted the youth market, then the iPod has now entered the eyes of ordinary Americans through Walmart.
Dragon's online music website has been initially tested and completed. This time, in order to coincide with the offline iPod promotion, they rushed to launch it without going through a beta version.
On the day of its launch, Longteng Electronics only issued one notice on its official website.
Even Chris, who works inside the company, was unaware of this news; the website link suddenly appeared on the Longteng official website.
Although there was indeed less pre-launch promotion and hype, online music works with several large media companies and record labels, so the hype was still just as strong.
The first thing to do when launching a new product is to collect data.
Wang An spent several days and nights without sleep, glued to the database, and finally obtained the data for the online deployment.
He tossed the data form directly to Chen Dong, saying, "Find someone who can understand it to help you. I'm going back to sleep."
"Hey! Mr. Wang?" Annie called him, but he wouldn't come back.
Chen Dong snorted, looking at the data table indifferently. After a while, he sighed softly, "I really don't understand it."
"Have the engineering department send someone over."
The only person in the engineering department who's open to the project right now is Chris, who's always been detached from it.
Annie grabbed him, handed him the data sheet, and asked, "What is this data? Explain it to the boss."
Chris frowned, glanced at it, and seemed startled:
"Our online music website is already online?! Or was it launched yesterday? Why didn't I know this?"
Wow! That's some serious page views!
The child got excited and started speaking his native language wildly. Chen Dong watched anxiously and reminded him, "What exactly is written on it?"
Chris calmed himself down and then explained, "On the first day after the online music website went live, it received 67,000 visitors, 30,000 registered users, and nearly 10,000 people became paid members that day."
"This achievement is nothing short of a miracle for a newly launched website!"
Chen Dong and Annie didn't find anything particularly surprising; frankly, it was all part of the plan.
Although the website is called DragonMedia, it is linked to North American music media and collaborates with record companies and media companies in Europe and the Americas.
For media companies, a strong fan base is essential.
By combining the two major markets of Europe and North America, these traditional media companies have a huge fan base, so once the website goes live, they basically don't need to rely on promotion; the power of their fans alone is enough to make the website climb to the top of the most visited websites.
"The website primarily uses the music libraries of North American Music Media Company and Comprehensive Arts Media Company. The music libraries of other record companies are independently accessed," Chris explained, looking at the data table.
"How many songs are there?" Chen Dong asked.
Chris glanced at it and said, "Thirty thousand."
"Some of them are independently copyrighted, so you can listen to them but not download them; others are restricted copyrighted, so you can only download them from the official website."
The data table was accompanied by a pie chart, and the overall structure and distribution were very three-dimensional. Chris explained, "Most of them are copyright restrictions, which means that you can listen to and download songs on the website, but the copyright does not belong to DragonPlay."
This rule was set by Chen Dong himself, so of course he was aware of it.
“On the hardware side, we have the iPod digital player; on the software side, we have online music players,” Chris exclaimed. “It seems we have no rivals in the digital music field.”
Chris tossed the data sheet around, beaming with pride, as if he had developed the website himself.
"A very good summary," Chen Dong commented.
The status of online music websites is equivalent to that of Amazon in the e-commerce world and Walmart in the retail world.
These all share a common feature: they bring together scattered resources into a resource library to maximize the satisfaction of the preferences and habits of all user groups.
......
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