The retro trend has always been there, but with the participation of young people, it has been amplified by the internet effect.
“That’s right, retro audio equipment was also popular back then, but what we retroed back then wasn’t integrated circuits, it was vacuum tube amplifiers,” Xiang Peisi said with a smile.
"Back then, the speakers were tube amplifiers that resembled boxes. They had a mellow sound and were favored by audiophiles. Even now, many people still specifically seek out tube amplifiers."
"However, now... no manufacturers are going to develop this anymore."
While there are indeed audiophiles who specifically purchase vacuum tube amplifiers, the market is too small and not suitable for large-scale production. However, this integrated circuit speaker is very much to Xiang Peisi's liking.
Their product development manager, Roda, stood to the side, awkwardly staring at the project proposal.
His boss had just given him the R&D task a few days ago, and he worked day and night to finally finish the project proposal. But the company he was working with, Longteng Electronics, had already put the product into the testing phase.
Xiang Peisi sensed Rhoda's predicament and hesitated before saying:
"Although retro is popular now, even our new integrated circuit speaker needs to improve the signal-to-noise ratio to over 80 as much as possible. Otherwise, our products will be easily imitated in the market."
Integrated circuit speakers are, after all, products of a bygone era. If they are not equipped with the latest audio technology and are merely superficially modified, they are unlikely to generate much market enthusiasm.
Chen Dong nodded; this was precisely the question he had been pondering.
“You’re right. In fact, I’ve been having the technical department follow up on this for the past few days, trying to make progress in this area.”
"However, our Longteng Electronics headquarters is in China, and there are many technical barriers in terms of technology and production equipment."
Chen Dong gave a hint before continuing, "The technology departments in Europe and the Americas have never loosened their suppression and restrictions on technology from China."
"This has resulted in our technical staff, who, although no less capable than those in Silicon Valley tech companies, inevitably fall short in practice every time they try to apply product concepts to production."
Xiang Peisi finally understood that Chen Dong was complaining about the injustices he had encountered in Europe and America.
However, these are all contests at the national level, so he couldn't say anything about them.
Xiang Peisi turned to Luo Da, the product development manager, and asked, "Can our technical department raise the signal-to-noise ratio to over 80dB?"
"If we replace the electronic components of integrated circuits with more sophisticated digital chips, we should be able to reduce AC noise and mechanical noise," Rhoda thought for a moment, then continued:
"Furthermore, after observing this speaker, I found that it is still a mid-to-low-end product. The components are not standardized, and there are no freely detachable parts."
Chen Dong gave Annie a meaningful look, which Annie quickly understood, and she said to Xiang Peisi:
"Mr. Xiang Peisi, as you can see, our speaker product has now been developed. The test results will be sent to headquarters in two days, and the product will be available in less than a week."
"The cooperation between Dragon Music's online music website and your company has been quite pleasant."
"We plan to launch this speaker product simultaneously in the European and North American markets. We will need the help of media companies and record companies in these two regions for promotion. I wonder if your company is interested in cooperating with us?"
Xiang Peisi's eyes darkened, and he handed the proposal he had brought directly to Chen Dong.
"To be honest, I came here today to discuss with your company the development of a new audio amplifier. I didn't expect that Longteng Electronics had already taken the lead over us."
Chen Dong smiled and said, "Since both of our companies are interested in cooperating, why don't we finalize it today?"
“This speaker is a product developed by Longteng Electronics. We are willing to provide the greatest convenience for this product in terms of equipment promotion and platform marketing.” Xiang Peisi looked at Chen Dong.
Chen Dong readily discussed his terms: "Promoting a music website is different from promoting a product. If North American media companies are willing to help us promote this product, I do have a marketing plan here."
"Please speak."
"Our speakers have completed basic testing, but we still need an audio resource package before they can be officially launched."
The speakers produced by Longteng sacrifice the advantage of portability, so they must reflect other advantages in terms of equipment matching.
Chen Dong thought for a moment. Although he had equipment patents, he couldn't compare to these established media companies in terms of audio resources.
“The audio amplifier equipment is provided by Longteng Electronics. Each speaker product has a unique product code. After purchasing the speaker, customers can use this product code to download a unique audio resource package from Longteng's online music website.”
“I think it would be better if our two companies formed a deep partnership, and this exclusive audio resource package was provided by North American Music Media Company.”
Xiang Peisi looked at Chen Dong, a smile creeping onto his lips. "You provide the equipment, and Longteng Company gets the profits from the equipment sales. We provide the resource package, so what about our media company's profits?"
He is a businessman who only focuses on the most tangible benefits.
“Longteng Company is the speaker brand, and North American Music Media Company is the speaker distributor. We, the brand owner, are responsible for production, and the distributor is responsible for sales. As for the pricing of the products, you have exclusive pricing power.”
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