"At the time, I couldn't understand why Mr. Ma would suddenly become so aggressive. Was it because someone invested 20 million and he now sees money as dirt and treats funds like flowing water?"
Lin Zhiyuan wrinkled his nose and shook his head, saying, "I also find it strange. Even a large company like Longteng is very careful with every penny when developing ICQ."
The investment funds aren't unlimited; how can you spend them like this?
Looking at the materials, which also mentioned QQ Penguin Technology's offline promotional advertisements, Chen Dong focused on the number of advertisements they placed and couldn't help but sigh, "Mr. Ma simply doesn't treat money like money."
"Their advertising costs are several times higher than ours, and they also have many more different channels and methods for offline advertising than we do."
Lin Zhiyuan countered, "It's not that we can't develop offline and online advertising channels, such as billboards, advertising lights, posters, TV stations, online media, etc., but the cost is too high."
Tencent's advertising has far exceeded the usual level of promotion. For a social software that doesn't yet have any profitable projects, it's practically throwing money away to gain publicity.
Annie and Chen Dong were unaware of the existence of the $1 billion, so they naturally didn't know why Mr. Ma could be so bold as to throw away 20 million in cash flow like gold.
“QQ Enterprise Technology Company has invested at least several million yuan in advertising, but they haven’t skimped on the technology either,” Annie explained.
"As far as I know, after they received the investment, they issued a wide call for talent, poaching skilled and experienced engineers and technicians from many large companies and enterprises at high prices."
"They offered double the industry average salary to ordinary technicians, and they spent a lot of money to poach engineers with more skills and stronger technical backgrounds."
Therefore, it's not hard to see that Tencent's success this time came at a significant cost.
Chen Dong suddenly remembered something and asked, "When we went to Tencent Technology to seek cooperation, what was the name of the manager who poured tea for us in the conference room?"
Annie and Lin Zhiyuan both shook their heads; they hadn't paid any attention to this insignificant tea-pouring man.
......
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