Chapter 985 Developing a Profit-Making Module!



This time, however, they not only failed to notice the other party's actions, but also had no preparatory plans whatsoever after the other party fully launched its publicity and promotion channels.

"This has created a situation where our marketing and project teams in Europe and America are completely unaware of Tencent's major moves in those regions, so they are completely unprepared," Annie reported.

Chen Dong's face was dark, and his tone was extremely cold. "In such a short period of time, you contacted hundreds of advertisers and arranged a time to launch the ads. This is not something that can be done by simply throwing money at it."

Chen Dong thought of the Freemasons; he knew that this time it was definitely the Freemasons hiding behind the penguins again.

Back when Penguin received investment from Darose Company, Chen Dong also suspected the Freemasons' involvement, but it was just suspicion, since there was no evidence.

Seeing that Tencent had made such a big move so quietly, Chen Dong was now certain that the Freemasons had already taken control of Tencent.

This has made the market more complicated, not only with ICQ, but also with the involvement of several technology companies, and the Freemasons causing trouble behind the scenes.

If it were just Tencent, Chen Dong could still handle it. After all, in the other world, he had witnessed Tencent's development firsthand, and he could almost foresee every step Tencent would take.

However, with the addition of the Freemasons as a variable, they must be extremely vigilant.

Upon learning of this news, ICQ's chief engineer, Engineer Chen, was furious and immediately rushed to Longteng's headquarters to discuss their next plan with Chen Dong.

This time, everyone in the engineering department felt an unusual pressure.

They went through so much effort, invested so much money, and overcame so many technical barriers to develop this product. With great difficulty, ICQ managed to capture the European and North American markets under the operation of DragonPass.

Currently, they are already in the market expansion stage in Southeast Asia.

But QQ suddenly launched this backstabbing attack, which was blatantly stealing ICQ's market share without any attempt to hide it.

It's worth mentioning that Chris, whose emotions are usually easily influenced, reacted very calmly this time.

He looked at the big boss and explained, "Our Happy Farm framework is too large, and we cannot launch the product in a short period of time."

"If QQ were to develop similar casual entertainment projects like Happy Farm at the same time, we would definitely be unable to compete with them."

After all, they had Zhao Nanzhou supporting them technically, and they didn't know where they got so much funding from.

Overnight, hundreds of advertisers launched simultaneous online and offline promotions. Such a massive campaign was beyond the control of a small, emerging tech company.

The more the people in the engineering department thought about it, the stranger the situation seemed.

The newly arrived General Manager Yu is not yet familiar with the operation of Longteng Company. When he hears the Cheng family sighing and complaining, he is also a little out of touch with everyone's pace.

Chen Dong noticed Yu Wei'e's uneasy expression and immediately asked him, "Yu Wei'e, what are your thoughts?"

Yu Wei'e was a little nervous when he was called out.

He thought for a moment before speaking seriously: "I think we can develop some small games before Happy Farm goes live, or we can change the interface of ICQ."

"This is the only way to keep users interested in ICQ."

Looking at everyone, Da Yu said, "The reason why QQ is advertising in the European and American markets and the response is so enthusiastic is definitely because they are willing to spend money, and also because QQ has given young people in Europe and America an unprecedented sense of novelty."

"After all, although ICQ has undergone revisions and updates since its development, they have all been minor updates and small-scale revisions. Therefore, users cannot experience anything new with ICQ, so they seek this kind of emotional value from QQ."

Chen Dong nodded silently, "What you said makes a lot of sense."

Actually, when Chen Dong and Zhou Huimin were on a date outside Huaxia Star that day, Zhou Huimin had given him a similar suggestion.

If it were about launching small features or mini-programs on ICQ, Chen Dong carefully recalled the QQ of another world, the QQ of that world, which had QQ Show, QQ avatars, skin changing, clothing changing and other mini-games.

These kinds of mini-games are not difficult to develop and can maximize user engagement.

Chen Dong shared his idea and specifically stated that their project aimed to make ICQ profitable.

The chief engineer quickly voiced his opposition, saying, "ICQ avatars, makeup, and changing profile pictures are things for kids."

"Actually, our main market for ICQ is concentrated on young people and white-collar workers, and young people are willing to spend money."

"If you launch an ICQ Show and establish it as a profit-making project, think about what kind of group likes ICQ Show? And what kind of group likes our ICQ online interactive social networking?"

"One is under 18, and the other is over 18."

Chen has always been cautious in project development. After he expressed his opinion, Wang An added, "I'm just worried that even if we launch this ICQ Show, it won't please our target audience. Instead, it might make users think that ICQ is frivolous."

Regarding the target audience, Chen Dong had considered the limitations in this regard. However, after thinking for a moment, he continued, "Since ICQ Show can win the hearts of people under 18, why don't we take this opportunity to expand into the market for minors under 18?"

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!

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