This is a completely new approach. Currently, even in Europe and America, those who can afford computers are mostly parents or working adults.
Upon hearing this, Mr. Da's eyes lit up. "Exploring the underage market? But didn't you say that ICQ Show was going to be a profit-generating project for ICQ?"
"Adults don't have money, so how can we profit from this target audience?"
Chen Dong smiled and said, "ICQ Show doesn't require users to recharge a lot of money, just one dollar, two dollars, or even a few cents."
"For minors in Europe and America, this is just their pocket money."
Chen Dong made up his mind and instructed Engineer Chen, "Starting today, we will continue with the framework of Happy Farm, but at the same time, we will add a new small project, which is ICQ Show."
"This ICQ Show includes ICQ user avatars and avatar decorations, and develops an ICQ cartoon virtual avatar. For users, a custom avatar service can also be added."
"Of course, these projects can be launched for free or at a discount as a form of promotion, but they must be profitable in the later stages."
Chris said with some concern, "But currently, almost all of QQ's projects are not profitable. If we start to work on profitable projects, won't we end up handing over the European and American markets to others?"
Chen Dong shook his head. "Impossible. As long as we make this ICQ Show the best and most outstanding one, both minors and adults will be willing to pay for this product."
"Ultimately, what we need to motivate is the enthusiasm and initiative of these young people."
"Besides, didn't the issue of copyright awareness in Europe and America cause a stir before? People's awareness of copyright and willingness to pay for knowledge has improved a lot now, so it's only right that they pay for our projects."
Chris experienced the whole farce of paid knowledge services, so he has a particularly deep understanding of it.
At the time, he was suspended by Longteng for a period of time because he shared free resources in Longteng's online community, and he almost lost his job as an engineer at Longteng.
“It really should be charged,” Chris said quietly.
Chen Dong looked at General Manager Yu and said, "General Manager Yu, you know the current situation of our engineering and technical departments. Most of the talented people have already been put into the development of Happy Farm."
"Most of the remaining engineers are inexperienced young people. I think I still hope you can take charge of this project."
"Me?" Da Yu was somewhat surprised. He had just joined the company and was not even very familiar with the department's operations, yet the big boss had put him in charge of the project.
Moreover, this is not a matter of technical strength at all, but a matter of stance. After all, Mr. Da jumped ship from Tencent to Longteng Electronics.
Now that they've been given access to this newly developed project and are in charge of it, does the big boss truly trust him? Mr. Da thought to himself, "Is the big boss testing me?"
Chen Dong looked at the hesitant CEO and asked again, "When you were at Tencent, you were also the chief engineer of the project, right? I think you are capable of doing this job."
"I understand, boss." General Manager Da finally accepted the task.
At this moment, Chen Dong reminded him again: "Remember, the ICQ Show is mainly targeting the underage market, so when developing the project, we must pay attention to simplification in terms of aesthetics, technology, and operation."
"Furthermore, we need to broaden our horizons. ICQ Show can also showcase a naive aesthetic as much as possible. This time, QQ is about developing new markets, not just focusing on the existing user base. Do you understand?"
"Understood."
When he was at Tencent, he was practically the only one responsible for the entire process of product development, from concept and technology to research and development.
At the time, the company was short-staffed, so a significant portion of market research, such as data on user preferences, was done by General Manager Yu.
Therefore, in this regard, as long as Chen Dong only slightly pointed out the big picture, everyone would fully understand what Chen Dong wanted.
......
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