Chapter 313 Wallace and Mixue Ice City Expand Again



In fact, Lin Yifeng had already planned about Tianfu Cola.

I just didn't expect this to happen so suddenly.

With his current assets, it would be impossible for him to acquire Tianfu Cola, and even acquiring a Tianfu Cola production line would be extremely difficult.

However, if it's done through a collaboration, with Lin Yifeng and his team acting as contract manufacturers, specifically responsible for supplying Wallace's Coca-Cola needs, then it's still possible to reach an agreement.

This is similar to the cooperation Lin Yifeng and his team had with the meat processing plant; they only needed to provide the products, and Lin Yifeng and his team would pay for them.

Two years ago, Tianfu Cola might have scoffed at this.

As domestic industry leaders, they would only think that companies like Lin Yifeng are trying to get a bigger slice of the pie from them.

But now, things are different for Tianfu Cola.

Every extra contract or collaboration they have means an extra penny for Pepsi.

Moreover, this matter was very simple for Lin Yifeng. All he wanted was the goods in Tianfu Cola's possession. As for the company and their Tianfu Cola formula, that was not important.

Even if Lin Yifeng were to spend all his wealth, he probably couldn't buy a single hair.

If they simply acquire one cola production line in Zhongzhou Province and have them act as an OEM to supply Wallace's cola, it would likely stabilize the supply.

The penalty for breach of contract should be higher, and the timeframe should be longer.

The contract with Tianfu Cola Group is unilateral and has little to do with PepsiCo.

Therefore, the cooperation on this project must be completed before Pepsi acquires Tianfu Cola.

Once Wallace has left Zhongzhou Province and established himself elsewhere, he can then negotiate with Pepsi, which has acquired Tianfu Cola.

If you're unwilling to do anything, then I'm sorry, things won't be that simple.

Wallace will have a firm grip on the negotiating advantage.

Lin Yifeng only needs one sentence to deal with Pepsi.

You don't want us to switch from Tianfu Cola to Coca-Cola, do you?

As Pepsi's biggest competitor in the Chinese market, if Lin Yifeng and Wallace were to defect to Coca-Cola on a large scale, it would be a huge loss for Pepsi.

What they want is not the Tianfu Cola brand; the fate of Tianfu Cola has absolutely nothing to do with them.

All they want is the production line and sales channels for Tianfu Cola.

A production line can be rebuilt if one is lost, but if a partner is gone, the other party is truly going to join Coca-Cola.

Moreover, in fast food chains like Wallace, Coca-Cola is a necessity.

Once the contract is finalized, as long as the formula remains in Pepsi's hands, Lin Yifeng will not have to worry about the supply of cola.

Not to mention that this contract dispute lasted for more than a decade.

By the time Tianfu Cola retrieved the formula and began independent production, Lin Yifeng already had enough capital to completely acquire the entire Tianfu Cola Group.

This acquisition is a good thing for Lin Yifeng.

To secure this contract, it is essential to accelerate the growth of Wallace and Mixue Ice Cream's influence.

Upon returning to Wallace's office that day, Lin Yifeng summoned Gangzi and Xu Qingyi to the office.

Including Xu Qingyi and Lin Yifeng, the four of them sat on the sofa, looking at each other, completely clueless about what Lin Yifeng was planning to do.

Lin Yifeng looked at Gangzi and Xu Qingyi and whispered some instructions.

"I plan to expand the scale of Wallace and Mixue Ice Cream."

"Gangzi, Qingyi, make preparations for tomorrow and go to Shangdu for another inspection."

"Old Guo, you're in charge of the cash flow."

"This time in the shopping mall, I plan to open five Wallace stores and five Mixue Ice Cream stores at the same time."

The three of them gasped in shock upon hearing this.

When they acquired Shanyang City, they spent nearly 300,000 yuan in total.

This time, Lin Yifeng is going to expand into Shangdu and open ten stores at once. Given that Shangdu is the capital city, such a move will cost close to one million.

Seeing the three fall silent, Lin Yifeng continued to explain.

"We have to be quick!"

"I'm giving you one month to get the in-store promotion going."

"I don't need to make money this time; I'll consider it a success as long as the store can be opened."

Xu Qingyi frowned, her tone tinged with doubt.

"Brother Feng, what's the point of driving it if it's not making money?"

"Isn't this just a pure loss?"

Seeing the puzzled expressions on Xu Qingyi and Gangzi's faces, Lin Yifeng smiled and reassured them.

"It's alright, I have a clever use for this shop."

"Whether my subsequent plans will succeed depends on these stores."

Upon hearing how important it was, the two of them dared not be negligent in the slightest.

On the contrary, Xu Qingyi quickly realized what Lin Yifeng was about to do.

If we want to cooperate with Tianfu Cola, we must make them take our company seriously.

Lin Yifeng's rapid expansion was clearly a show for Tianfu Cola, to let them know that Wallace had great potential and was a worthwhile partner.

Putting everything else aside, the last time I opened a shop was four months ago in Shanyang City.

Four months later, Lin Yifeng opened a store in the capital city. With such a terrifying expansion speed, coupled with the various reports from the distributor in Zhongzhou Province, how could Tianfu Cola not see the potential in Wallace?

Although this step cost nearly a million, the main purpose was to get Lin Yifeng to sit at the negotiating table.

Even if they don't succeed, Wallace's solid reputation and low prices will still allow them to capture a certain share of the fast food market in the city.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!

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