Lin Yifeng raised an eyebrow.
"Is that so?"
How much does it cost?
Donglai got up and left the room, returning to his office, where he quickly brought back a notebook.
He scribbled and drew in his notebook, calculating various prices, crossing them out and rewriting them, until finally a complete price was given.
These days, the prices of various local TV stations are quite different. For example, CCTV's prices are naturally very expensive, while the prices of local TV stations are not very high.
In a local TV station like Makino City, the price for an advertisement during the prime time slot of 8 o'clock ranges from 1,500 to 3,000 yuan per time.
For established companies like Lin Yifeng's, advertising investment would definitely be on a monthly basis.
The price can usually be negotiated down to 700 to 800 per session, which is the kind of monthly package with 20 sessions and 5 free sessions, saving you a lot of money.
Furthermore, since the other party is actively seeking cooperation, the price may be even lower.
Guo Fengsheng and Donglai calculated that they would place two ads a day, starting at 2,000 yuan a day, and a 30-day monthly subscription would cost around 6,000 yuan.
The price in the shopping mall area might be higher, around 3000 yuan per day, or about 9000 yuan per month.
The total advertising fee comes to 100 yuan per month, not including the filming price. If you calculate the filming price in full, the TV station alone will charge at least 100 yuan for the first month.
This sum of money is not a small amount for them.
But compared to how much money they used to spend on advertising, this has saved them a lot of money; they never even dared to dream of advertising before.
Lin Yifeng stroked his chin.
"That's too few, two ads a day is a bit too few."
"So, it's done three times a day: once at noon, once in the evening, and only once at 4 pm."
"If you do the math, the advertising fee in Makino City is 7,500 a month, which is reasonable."
"The shopping mall should need a lot of it, and they can accept it."
Donglai paused for a moment, then turned to stare at Lin Yifeng.
"Does Pang Donglai really need to spend so much money on advertising?"
Seeing Donglai's exaggerated reaction, Lin Yifeng also tried to persuade him.
"Who said we were going to advertise for Pang Donglai?"
"It'll definitely be Wallace."
"The business of Pang Donglai in Shangdu is still in its infancy, so why bother advertising there? Are you expecting them to take the train to Muye to buy things and then go back home?"
Donglai, belatedly realizing his mistake, slapped himself in the face, finally understanding that he had chosen the wrong direction.
Originally, he and Guo Fengsheng planned to advertise Pang Donglai in Muye City and Wallace in Shangdu City.
However, in Lin Yifeng's view, Pang Donglai's influence in Muye City is already sufficient, and any further expansion would be at the level of Wallace.
Mixue Ice Cream relies on word-of-mouth marketing due to its low prices, so it basically doesn't need any advertising.
The main issue is Wallace; they need more advertising.
"Okay, it's settled then. We'll get started next month."
"You and Lao Guo should first contact the TV stations and talk to them about the price."
"I'll go and take care of the advertisement shooting."
Donglai nodded woodenly.
They don't know anything about this, so if they want to create an advertisement, it's definitely the most suitable person to handle it.
Lin Yifeng didn't have a complete break either; he went straight to Shangdu the next day.
Shooting commercials is quite different from other forms of promotion; who can shoot a good commercial is a completely different matter.
After arriving in Shangdu, Lin Yifeng approached the largest advertising company in the area.
When they learned that Lam Yat-fung was there to film an advertisement on behalf of Wallace, the entire leadership team of the advertising company came to the door to greet him.
Compared to Makino City, Shangdu is more developed, which is why Lin Yifeng chose this place.
"Hello, Mr. Lin, let's go inside and talk!"
Downstairs at the advertising company, a bespectacled man with slicked-back hair was fawningly welcoming Lin Yifeng.
Not only him, but also many people in the company behind him were fully prepared and extremely loyal.
In the 1990s, when the advertising industry was not very developed, a small advertising company typically had only two or three people, who would also have to do things like printing and developing photos on the side.
In some places, there's simply no other way but to essentially become a wedding planning company to package themselves.
The company Lin Yifeng came to was no exception; in addition to advertising, they were mainly responsible for Western-style weddings in the commercial area.
Compared to those smaller companies, there are more people here.
Besides the boss, there are also people specifically responsible for design, photography, and planning.
Everyone has their own things to do. They are more professional than those large and small photo studios, and they are also one of the best companies in Zhongzhou Province responsible for shooting advertisements for various factories.
As soon as Lin Yifeng entered the hall, many people gathered around the long table to wait for him to take a seat.
After Lin Yifeng sat down, the person in charge of the advertising company took the initiative to introduce himself.
"Hello Mr. Lin, I am the main person in charge of Xiangyin Advertising Company. My surname is Lin and my given name is Huo."
As he spoke, Lin Huo handed over his business card and began to introduce the other members of the room to Lin Yifeng one by one.
Lin Yifeng raised an eyebrow as he looked at the company name on the business card.
Mutual...
He had no recollection of the advertising company, but suddenly remembered a type of tissue.
After some introductions, Lin Yifeng got straight to the point.
"The main reason I came to you this time is to shoot an advertisement for Wallace."
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