"The advertisement will probably run for about thirty seconds on the TV station."
"My requirements are very simple: the content must be captivating enough, and the advertising copy must be novel enough."
"I want the kind of book that people will keep talking about for a long time after they finish reading it."
"I don't think I need to explain this further, do I?"
Lin Huo was stunned for a moment.
He had considered that Chet Lam was coming to shoot an advertisement, the kind that's displayed in stores.
However, he never expected that Chet Lam would make it into a video advertisement and even broadcast it on television.
Faced with something so challenging, everyone's faces lit up with surprise and delight.
This was the first time they had received such a large order.
Lin Huo rubbed his hands together like a fly, his eyes filled with anticipation.
"What about the price?"
Two hundred thousand!
Lin Yifeng gave a precise answer.
This answer completely stunned everyone in the room.
They originally thought that Lin Yifeng's advertisement on two TV stations would be a small-scale advertisement, costing only 40,000 to 50,000 yuan.
If they cut corners a bit and use a film camera, it might only cost around ten thousand yuan, but everyone can make a net profit of forty thousand yuan.
Who would have thought that Lin Yifeng would just throw out an astronomical figure?
Two hundred thousand!
This must be the biggest order their advertising company has ever received in all these years.
The most expensive job they ever got was shooting an advertisement for a fertilizer factory, which was just a photo shoot and cost a maximum of 20,000 yuan.
This time, Lin Yifeng offered ten times the price.
Even in China, without celebrity endorsements, this would be considered top-tier within a local province.
Lin Huo's forehead was covered in cold sweat.
"Mr. Lin, you said 200,000, is that the cost?"
"right!"
Lin Yifeng nodded and made the request to them again.
"You can manage the 200,000 yuan cost in this area, but I will decide on the quality."
"If it passes the test, I'm willing to pay an additional 50,000 yuan for the shoot."
The advertising agency's planner raised his hand.
Do you need celebrity endorsements?
"If I were to do an endorsement, I might not be able to keep up with the 200,000 yuan!"
The expressions of the people inside the room also became somewhat complicated.
They've taken on some outrageous orders, though. For example, a local factory was willing to pay them 100,000 yuan to help them shoot an advertisement.
I originally thought this was a lucrative order, but the factory manager insisted that we hire a celebrity to endorse it.
This put everyone in a difficult position.
But then I thought, if I take out a little cost from the 100,000 yuan and find some third- or fourth-tier celebrities to endorse the product, there's still a way to make money.
To everyone's surprise, the factory manager made it clear that they wanted to hire Jackie Chan.
Who can handle this?
Would you spend 100,000 yuan to hire Jackie Chan to film an advertisement?
Let alone 100,000, they might consider a million, but 100,000 might not even get you a meeting with them.
They had encountered clients with very strange ideas before, and for safety's sake, they wanted to see what Lin Yifeng was thinking first.
If it were something like hiring Jackie Chan or Schwarzenegger for 200,000, they would absolutely refuse.
Lin Yifeng seemed to have seen through the group's worries long ago, and asked them with a cold smile.
"Are you going to hire a celebrity to endorse my product for 200,000 yuan?"
Who should be chosen as the spokesperson?
"What obscure, third-rate actor?"
Everyone inside the room breathed a sigh of relief upon hearing Lin Yifeng's words.
Lin Yifeng didn't want to put too much pressure on them, so he directly stated his requirements.
"You can decide for yourselves how to design it, who to hire to film it, and which director to choose."
"The cost I'm offering is only 200,000. You can handle this project yourselves."
"I only look at the results, I don't discuss the process."
Seeing that Lin Yifeng was so reasonable, everyone relaxed a lot.
The meeting was very successful, and Lin Yifeng finalized the details of the cooperation with the advertising company.
After they provide an initial proposal and design, the first payment will be made, and the final payment will be made once the advertisement is completed.
After seeing Lin Yifeng off, everyone inside gathered together to discuss the matter.
The cameraman stroked his chin and muttered to himself.
Two hundred thousand?
"If we sell it for 150,000, wouldn't we make 100,000?"
These words brightened everyone's eyes and made it even harder for them to suppress their excitement.
One advertisement costs 10,000 yuan per person, and they may even get more orders because of the effectiveness of the advertisement.
To put it bluntly, the money Lin Yifeng paid for this one advertisement was almost equivalent to their annual salary.
Lin Huo looked serious and reminded everyone from the side.
"Calm down, everyone!"
"Don't be too happy yet!"
"If we can't come up with a suitable solution, we might not be able to secure this order."
"Let's present an initial design first."
Everyone nodded vigorously after hearing this.
This sounds like a lucrative opportunity, but putting it into practice is not so simple.
Leaving aside who to film and what kind of director to hire to supervise the production, just the selection of actors and other aspects will bring the total price down to at least 100,000 yuan.
This doesn't even include the film loss caused by failed shots.
These days, shooting videos requires real film; if you don't shoot well, you'll waste an entire roll of film.
To film the whole thing would cost a fortune, and the skill level of the cameraman and whether the actors could be used in one take were all issues.
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