That very night, the group worked late into the night, devising various advertising ideas.
A 30-second ad may seem short, but compressing something into 30 seconds is a huge challenge.
Provide a complete background, the core purpose of the advertisement, and how to attract the audience's attention.
These are the most difficult things.
Of course, Lin Yifeng wasn't in a hurry; 200,000 was more than enough to shoot an advertisement.
However, this is the price in the north. If you go to Shanghai, where the advertising industry is more developed, it would cost at least 500,000 yuan.
Three days later, when Lin Yifeng brought Guo Fengsheng to Shangdu.
Guo Fengsheng stood downstairs at the advertising company, his brows furrowed.
"Brother Feng, isn't spending 200,000 yuan on an advertisement a bit too extravagant?"
Guo Fengsheng has been trying to persuade Lin Yifeng to film in a different location for the past few days.
In his estimation, 50,000 yuan was the maximum cost; they were just advertising within the province, so there was no need to spend so much.
Of course, Lin Yifeng also explained it to Guo Fengsheng.
An investment of 200,000 is already considered very low.
Advertising isn't a one-time thing. If you can shoot a good ad for 200,000 yuan without any endorsements, you can reuse it in the future.
To put it bluntly, Wallace has already expanded, and 200,000 is enough to cover the central government's expenses. More money can be used to pay for advertising.
As for the 50,000 yuan advertisement, it was filmed and used once. If we want to get it on the provincial TV station in the future, we will need to film a new one, and then we will have to spend the 200,000 yuan again.
Lin Yifeng also expressed his understanding of Guo Fengsheng's situation.
After all, Lao Guo has worked his way up step by step, and 200,000 yuan is still too much for him. Deep down, he still wants to save a little and take it one step at a time.
Lin Yifeng, however, understood things much better than Guo Fengsheng.
Some things can be saved, but some things cannot.
"Old Guo, don't worry."
"Let's go take a look first."
"If that doesn't work, how about we bid 50,000 yuan?"
Lin Yifeng smiled and patted Guo Fengsheng on the shoulder, leading him into the advertising company.
As soon as they entered, the two sensed that something was wrong.
Even though it was broad daylight, the entire company was eerily quiet and lifeless.
There wasn't even anyone to receive them.
When they arrived at the lobby, Lin Yifeng couldn't help but smile.
The advertising company has a total of ten people, and all of them are dedicated to advertising design.
Many people have been sleeping on the floor at the company these past two days, and some have even been sleeping on their desks.
Those who remained sober were still brainstorming, biting the end of their pencils and sporting dark circles under their eyes.
With their serious attitude, even if a thief broke into the company right now and searched around, they probably wouldn't notice.
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