Chapter 420 The Ceiling Within Luxury Goods



It tastes exactly the same as what they sell in their stores.

This perfume is the real deal.

These days, a bottle of perfume in China can easily cost several hundred yuan, while Suzhou embroidery perfume, though not as good as those international brands, is definitely perfume.

If you estimate the price, it would be around one hundred yuan on the market.

Buy a piece of clothing and you'll not only receive top-notch service and the most expensive water, but also a bottle of perfume worth 100 yuan.

The two luxury store managers gained a new understanding of the word "luxury".

We lost!

They were utterly defeated this time!

To beat Suzhou embroidery in Yansha Shopping Mall, unless those two shops go to even greater lengths with their promotions, there's no chance they'll turn the tables.

Meanwhile, at Wei Yuxian's home.

Lin Yifeng had just finished eating and was about to go for a stroll on the street with Wei Yuxian and Uncle Wolf.

Before leaving the house, Wei Yuxian sprayed on perfume.

Lin Yifeng frowned as he looked at the perfume in Wei Yuxian's hand.

Why are you still criticizing this?

Wei Yuxian paused for a moment, a puzzled expression on her face.

"What's wrong?"

"I think the perfumes in your shop smell pretty good."

"Can't it be used?"

Wei Yuxian glanced at the perfume bottle in her hand. She genuinely felt that the perfume from Lin Yifeng's Suzhou embroidery shop was indeed quite good, the kind that could be sold.

Unfortunately, this item is only given as a gift with your first purchase of Suzhou embroidery.

To obtain it, you have to upgrade from a regular member to a silver member.

Lin Yifeng looked at the perfume in Wei Yuxian's hand and sighed helplessly.

"This thing is alright, but it's a mass-produced product."

"The quality is not as good as those big brands."

This piqued Wei Yuxian's curiosity, and she raised her eyebrows and asked in a low voice.

"how?"

"A luxury store like Suzhou embroidery wouldn't use cheap perfume, would it?"

Seeing Wei Yuxian pressing him relentlessly, Lin Yifeng shook his head repeatedly.

"How could it be of inferior quality?"

"It's just not high-class enough."

"You think it's good only because it's a Suzhou embroidery product."

Upon hearing this, Wei Yuxian was also taken aback.

She stood in front of her vanity, selecting a perfume. Instead of choosing any other brand, she went straight for Suzhou Embroidery. It was entirely because Suzhou Embroidery's performance that day had been so stunning that she subconsciously placed Suzhou Embroidery's perfume in the "big brand" category as well.

But if you ask her what's so special about Suzhou embroidery perfume, she can't quite put her finger on it.

Wei Yuxian then realized that, without her noticing, she had fallen into the brand effect of Suzhou embroidery.

Of course, Lin Yifeng wasn't lying.

Suzhou embroidery perfumes are indeed not high-end.

A barrel costs 20,000 yuan, and then it is processed and transported from the south. In reality, the cost of a bottle of perfume is only about 20 yuan.

Although it's not a low-quality perfume, the raw materials and production methods aren't top-notch, so its lasting power is definitely much worse than high-end perfumes.

The reason for giving away perfume was simply because Lin Yifeng converted some of the profits from luxury goods into free gifts to win over customers.

This is a very common method.

However, in this era, it has become a highly regarded reputation for Suzhou embroidery.

After all, only Lin Yifeng knew the cost of the perfume. Everyone else was completely unaware of it and would only think that buying clothes from Suzhou Embroidery and getting a perfume worth hundreds of yuan as a free gift was a really worthwhile purchase.

In reality, Lin Yifeng has already made a fortune.

Wei Yuxian looked at Lin Yifeng in front of her and covered her mouth with a mischievous smile.

"You really know how to do business."

They say they treat customers like gods.

"You're wielding a knife to harvest leeks, each cut more ruthless than the last."

Lin Yifeng scratched his head awkwardly.

That's how the luxury goods business works; they can't make money without exploiting consumers.

Moreover, these people were all willing to be exploited by him.

Wei Yuxian didn't say much, and walked out of the house humming a little tune.

She was naturally happy that Lin Yifeng was making money, especially since she could also get a considerable share of it.

And in the following days in Kyoto.

Guo Fengsheng and Lin Cuilan also enjoyed a rare long holiday. Lin Yifeng gave them a half-month vacation so they could rest well.

They can go wherever they want; it's a reward for the two of them having worked so hard for so long.

Back in Kyoto, Lin Yifeng wasn't idle either. He decided to keep an eye on things for the first month before going back, and he also invited Donglai to Kyoto to discuss what kind of New Year's goods Fatty Donglai should prepare for the period from December to the Lunar New Year.

When I went back in December, Pang Donglai in Shangdu would have already been renovated, just in time for the first wave of operations.

In mid-November, Donglai landed in Kyoto.

Now, a year later, Donglai has lost his former timid and hesitant attitude. Although he is still cautious in everything he does, he now has the air of a boss.

As soon as I got into the taxi, the driver started making small talk.

"Oh, so the boss is in Kyoto on business?"

"Hey, what kind of business is this? It's all about making a living. Master, have a smoke."

Donglai skillfully took out a cigarette, lit it for the chef, and headed straight for Bianyifang.

Inside a private room at Bianyifang restaurant that evening.

Lin Yifeng and Liu Wei reunited once again.

The four people inside were drinking and discussing this year's roast duck.

Upon hearing that Shangdu had specially renovated a kitchen and stove for them, Sun Lixin grabbed Donglai's shoulder, his tone tinged with a hint of mockery.

"Are you renovating the kitchen to promote our Bianyifang restaurant?"

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