Cai Wenyin actually didn’t understand why Mr. Qiu wanted to set up a rural gym project.
A gym is a relatively high-end project, and it seems out of place when paired with a rural area.
After all, according to common sense, working in the countryside to farm is tiring in itself, and it's not the kind of thing where you can leisurely go to the gym.
How is it possible that after I finish my work, I can go to your place to work out? Isn’t that nonsense?
Cai Wenyin thought about it for a long time but had no clue at all. It was too difficult to think about.
Let's hold a meeting, learn from Baofu Technology, and brainstorm. Perhaps with the help of everyone's brains, we can figure out the puzzle left by Mr. Qiu.
Cai Wenyin briefly mentioned the idea of a rural gym and said that President Qiu had designated our Baofu Publicity Company to do it, so let's see if anyone has any good suggestions or can analyze President Qiu's intentions.
"Manager Cai, what do you mean by the rural + gym format? What do we do in rural areas?"
Cai Wenyin nodded and said nothing.
“There seems to be something wrong with this project.”
"Let's not talk about whether it is reasonable or not, the key is whether we go to the countryside or not."
"The popularity of fitness in rural areas is very low, and people don't have much demand for fitness. What's the point of opening a gym there?"
“I don’t quite understand it anyway.”
Cai Wenyin waved her hands, indicating that she didn’t understand either. If I understood what Mr. Qiu meant, would we still need to sit together and discuss it?
A female team member named Li Yin raised her hand and said, "I think this project is feasible."
As soon as these words were spoken, everyone's attention was drawn. Everyone wanted to see whether this female team member could analyze Mr. Qiu's intentions.
"Look, now Daxia country has a trend of advocating for the fitness industry and physical health."
"That is to say, we should encourage everyone to exercise. Isn't there a saying that goes, 'Exercise for an hour a day and you will live a happy life forever'?"
"For farmers, working in the fields is just work. Working eight hours is normal, but doing fitness or exercise for an hour is another kind of time, which is good for their health."
"We need to make a clear distinction: fitness is not about hard labor, but about exercising the body's tissues."
However, someone soon raised an objection, "Li Yin, there is a problem here. Fitness will also make you tired. Farmers work for so long and are tired. Will they still go?"
Li Yin smiled and said, "I also came from the countryside to work in the big city, so I know very well that most farmers have very little free time. They are only busy when doing farm work."
"If you don't have time during normal weeks, you don't have to go to the gym. You can go when you have time."
"In addition, the gym actually has relaxation facilities. Farmers can come here to relax when they are tired, and they can use a massager or ask a coach to help them relax."
Seeing that this problem had been solved, a male employee raised another question, "Fitness is so expensive, how do you promote it in rural areas?"
Li Yin replied calmly, "This is what you know in big cities. Urban gyms are definitely expensive, but if rural gyms want to be successful, they have to be cheaper, right?"
"At least let farmers afford it, so it can be promoted better."
Cai Wenyin felt that Li Yin was truly a talented person and had really opened up her mind. From this perspective, it was not impossible to build gyms in rural areas, but they could not be built to the same standards as urban gyms.
There is another problem, which is the profit and operation. If the fees are too low, it will be a losing project. Mr. Qiu would not want to lose money, right?
(Mr. Qiu said in his heart: I just want to lose money! Otherwise why would I let you do this project).
Cai Wenyin also expressed her doubts and looked at Li Yin.
Li Yin responded calmly, "In terms of profitability, I think Mr. Qiu has already given us a good example in other projects."
“For example, when Baofu Takeaway first started, it used splash screen ads to make profits.”
"Can we also use this method in our gym, for example, by setting up an advertising space inside, or installing a TV, and displaying local and rural-related products there, so as to provide advertising?"
"According to the information provided by Manager Cai and Mr. Qiu, I think this project will be rolled out nationwide and the publicity will be very strong, so Mr. Qiu chose our publicity company to do it."
“Perhaps we are the most suitable company in the entire group to promote this project.”
"Manager Cai, what do you think?"
Cai Wenyin was a little surprised. Li Yin's thinking logic was so strong and well-reasoned, and she had indeed perfectly constructed the entire rural gym ecosystem.
This way, the project is done.
Now let’s sort this out a bit.
The project is a rural gym
Content: Provide fitness equipment, relaxation equipment, and coaches
Advantages: Low consumption
Profit: Advertising profit, purchasing services
Cai Wenyin was thinking, what is missing now, it seems like something is missing.
So I just threw the question back to Li Yin.
Li Yin thought for a moment and replied, "I think it's better to go back to the physical exercise that Daxia Country is promoting."
"We need to take a long-term view. Rural gyms are not a short-term project, but a long-term project."
“We need to have a clear understanding of this and persist, because there will definitely be people who don’t understand it in the early stages.”
"However, we need to see that fitness is a major health trend and has a good driving force."
“We go for the good of the countryside and the villagers.”
"For example, Shishang Group has high-quality takeaways, and they make them healthy, which means eating healthy."
"Our gym also starts from a health perspective, allowing farmers to exercise healthily, and providing timely help from fitness coaches to do tests to maintain a healthy body, which will also reduce the incidence of disease."
After Li Yin finished speaking, applause broke out in the conference room.
This girl is so amazing. She is usually quiet, but when she makes a move she is amazing.
She explained all of Mr. Qiu's intentions one by one, very comprehensively and to the point. Everyone understood and there were no doubts.
Cai Wenyin also applauded and then began to summarize.
"Well, what Li Yin said just now was very good, proving that she is a very thoughtful person. I believe everyone agrees with this, and we can hear it from the applause."
"I think the rural gym project can be launched, which is very good."
"In addition, I have a decision, that is, Li Yin will be promoted to the creative team leader of Baofu Publicity Company."
"Does anyone have any opinions? Please speak up if you do."
Cai Wenyin did this on a whim.
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