Chapter 467: Sky-high Variety Show: Running Man Exposed
In the conference room of Qingyao Media, after watching the first episode of "Running Man", the three major streaming media giants began to think about the prices they would offer.
After a week of production, the first episode of Running Man was finally finished. They had just finished watching the quality of the production, and they had to admit that it was very high.
With Su Yang as the chief planner and screenwriter, there is no need to worry about the quality of "Running Man". This time, Qingyao Media did not introduce competition from TV stations, but instead brought in the three major streaming media giants.
Exclusively broadcast on the Internet, taking the route of online variety show.
This time, "Running Man" did not take the pay-per-view route, but still followed the traditional route. Although the three major streaming platforms have been constantly experimenting with the pay-per-view route for more than a year, they have also achieved good results.
However, the membership system is unlikely to be abolished anytime soon. The three major platforms are still competing for membership numbers. Membership is their foundation, and since there aren't many pay-per-view titles, most content is still available to members.
Moreover, the membership prices of the three major platforms in China are actually increasing. They also want to become the Netflix of China and make their platforms profitable as soon as possible. After all, they are also unhappy if they continue to make losses.
Tang Qing smiled at the heads of the three major platforms, feeling quite calm. Su Yang's influence was immense. This variety show was planned by Su Yang, and the sheer hype alone was enough to make the three major investment companies spend a fortune. This time, they wanted exclusive online broadcast rights, and they couldn't do it without spending a fortune.
As for why they didn't go with a paid model, Tang Qing and Su Yang both understood. Pay-per-view variety shows were a bit too risky. A traditional approach was more secure. Qingyao Media's current focus wasn't on taking risks, but rather on making money as reliably as possible. After all, as the company grew larger and more staffed, many things couldn't be done on a whim.
"Alright, everyone, start bidding now. We're all old friends, so there's no need to elaborate on the rules. As the saying goes, even if the deal doesn't go through, there's still friendship. If we can't work together this time, we'll look for another opportunity next time."
Tang Qing smiled and said that Qingyao Media has cooperation with all three major platforms. In particular, everyone has made a lot of money from Qingyao Media's pay-per-view works.
Seeing Tang Qing's expression, the three major platforms couldn't help but sigh. Damn, now it's like the three major platforms are working for Qingyao Media.
Qingyao Media's productions are now essentially guaranteed to make a profit. Paid on-demand streaming services are guaranteed by the platform, and the three major variety show platforms directly buy out the content at high prices.
"Running Man" has only filmed one season, but for Qingyao Media, the entire season's profits have already been reaped. The advertising sponsorship money has already been collected, and after adding the price of the exclusive online broadcast rights, minus the fees of the guests and production costs, the profit for the first season can be directly calculated.
The three major capitals began to quote prices, and soon the final price came out.
"Congratulations to iQiyi..."
Tang Qing's revelation of the answer was met with a wave of pain from iQiyi representatives. This was another major loss, with a total of 20 episodes planned for the first season of "Running Man."
It can be broadcast for about five months, and in order to obtain the online gambling rights, iQiyi directly offered a sky-high price of 500 million yuan.
Spending 500 million just to get the exclusive broadcast rights is really a huge expense. iQiyi spent 500 million just to get traffic.
Because the advertising sponsorship fees for this variety show have nothing to do with iQiyi, Qingyao Media had already auctioned them off. Qingyao Media earned 240 million yuan from advertising sponsorship alone. The first season's resident guests cost 140 million yuan.
One hundred million yuan would be enough to pay for the invitation of the roving guests for the next twenty episodes. If the show is well-known, many artists can be invited without much money.
Simply put, the cost of exclusive broadcasting rights equals Qingyao Media's profit. 500 million yuan in profit per season of a variety show—a rate of profit that makes the three major platforms jealous.
They're now desperate to trade places with Qingyao Media, whose net profits are so impressive. Then they look at themselves, gritting their teeth to sell their work, knowing they'll lose money but having to spend. Traffic is everything to a platform; only with members and traffic can the data look good, driving up the stock price.
"Qingyao Media's new variety show, 'Running Man,' will air simultaneously in both countries this Friday..."
"The copyright of 'Running Man' has been exported to South Korea, becoming the first Chinese variety show to go global..."
"Su Yang is planning a new variety show, 'Running Man', to be performed in Korea..."
"The guest lineup for 'Running Man' has been revealed..."
Various news about "Running Man" suddenly broke out, and domestic netizens became excited after seeing these news.
The copyright of the new variety show planned by Su Yang was directly exported to South Korea. This is awesome.
Two versions of "Running Man" are broadcast simultaneously, the Chinese version is broadcast on iQiyi, and the Korean version is broadcast on Kakao Video.
Kakao Video is a streaming platform under Kakao, South Korea's largest social software. Its status is similar to that of Penguin in China. With the help of its own streaming traffic, Kakao Video has also grown rapidly in South Korea in recent years.
However, Kakao Video is not the largest video website in South Korea. Because Kakao has a bad relationship with the three major entertainment giants in South Korea, Kakao Video cannot obtain resources for many programs.
The copyright of "Running Man" is also an attempt by Kakao Video. If this variety show can attract a large amount of traffic, it will undoubtedly be the biggest victory for Kakao.
The promotion officially began, and when the news was exposed, Chinese and Korean netizens began to discuss this variety show online.
Su Yang's new variety show, this gimmick is also the focus of the program's promotion. After all, Su Yang's influence in both countries is too great.
The achievements of "Kingdom" are obvious to all. In the Korean market, the subscription volume of "Kingdom" has now exceeded seven million. For South Korea, which has a population of only 52 million, this figure is too exaggerated.
No one dares to ignore such influence, so now that the variety show planned by Su Yang is about to be broadcast, how can it not cause heated discussion?
Of course, compared to the excitement of Chinese netizens, many Korean netizens are even more clamoring for a boycott. This is because China has always imported Korean variety shows, and now Taiji Entertainment is actually importing Chinese variety shows, which has broken the glass hearts of many Korean netizens again.
So they started clamoring online to boycott this variety show, but Tai Chi Entertainment ignored these netizens at all.
After going through so many things, especially the success of "Kingdom", many people have figured out the nature of these Korean netizens. Even though they are clamoring for a boycott now, after the show is aired, as long as it is good, these people will definitely be hooked. This law has happened too many times.
Continue read on readnovelmtl.com
