Chapter 468: Running Man Launches: The First Step to Explore the Korean Market
On Friday, "Running Man" finally started airing amidst a lot of publicity.
The show started broadcasting simultaneously in the Chinese and Korean markets. At 8 p.m. Yanjing time, the two major platforms in China and South Korea each put their own country's "Running Man" online.
In China, countless netizens have been looking forward to this for a long time. In addition to the impressive guest lineup, the appeal of Su Yang, the chief planner, is also extremely strong.
Most of the regular guests on "Running Man" are artists from the Qingyao family. Brother-in-law Qin Shumo, leading actress Yang Mengmeng, Zhu Yihao of "iPartment" fame, and the Chinese tough guy Su Donghai—just these four guests have a strong appeal.
All four of them are very famous now. Qin Shumo is very famous because of Su Yang's series of hot promotions. Now he is the star of "The Wandering Earth". After the movie is released, he will naturally become even more famous.
Yang Mengmeng and Zhu Yihao became popular because of "Love Apartment", especially Yang Mengmeng, who is now the leading actress of Qingyao TV series. She is very popular and has participated in many works.
As for Su Donghai, the "Man vs. Wild" series is extremely popular, and Su Donghai is hailed as a god-like man. Currently, the "Man vs. Wild" series is still being filmed as planned.
Su Donghai has also played many roles in many movies and TV series, and has also received many advertising endorsements. In the movie "Operation Mekong", Su Donghai also played a role and is now very famous.
As for the other guests, Qingyao Media has invested a lot of money this time. The guests they invited are all very famous.
The show officially started, and iQiyi saw a huge influx of traffic. Many users also subscribed to the program because it was a variety show that only VIP members could watch for free.
The first episode of "Running Man" has officially started airing.
Soon the comments became lively, down-to-earth, fun, and hilarious, with many fans enjoying themselves. They were especially amused when they saw these artists being tortured on the acupressure mats.
"Hahahaha, Brother Hai is still awesome. His expression of "WTF" doesn't change..."
"Brother Hai seems to be bullying me. Who can compare to him?"
"Believe in Brother Hai and you will gain eternal life..."
"Brother Hai is the real God..."
In the comments, although other guests also had strong appeal, as the show went on, no one expected that Su Donghai would become the most popular guest.
The reason is simple: Su Donghai's performance on this show is simply incredible. Games that are difficult for others are like toys for Su Donghai.
The professionalism was so high that it seemed like it was worth a lot of money. Seeing Su Donghai easily take first place, the other guests looked despairing and helpless.
Bullying, this is simply bullying. But netizens like to see such expressions, watching these guests being abused by Su Donghai, everyone is very happy.
Relaxed, funny, joyful, and down-to-earth. Such a variety show feels very comfortable to watch, and being able to make the audience feel this way is the greatest success for a variety show.
The Chinese audience was very happy, while in South Korea, countless Korean audiences were screaming at this moment.
Although many Korean netizens called for a boycott of this variety show, many viewers still came to watch it after it was launched.
The Korean side has a large guest lineup, including two special guests, Zhu Zhixun and Lim Jinyoung.
These two have been labeled as "traitors" by many Korean audiences. Lim Jin-young has not developed in Korea since her debut, and Joo Ji-hoon has not participated in any programs in Korea since the popularity of "Kingdom".
This time, their participation in Running Man is also a test to see how the Korean public reacts and whether they can develop in Korea. If they can, then the next step is for Su Yang to come to Korea to participate in the show or even hold a concert.
In addition to these two regular guests, the special guests in the first episode are also very pleasing to the eye.
The MENG girl group was the special guest of the first episode. When the members of the girl group appeared, all the audience and regular guests were dazzled.
This was the first time the MENG girl group appeared on a domestic show, and they were dressed very sexy today. Their tailor-made sexy outfits and long legs were a real treat for the otaku audience, and several regular guests were also very excited.
A group of long-legged beauties made the first episode of the Korean version of "Running Man" extremely lively. The performance of the MENG members on the show was also very outstanding.
They are even better at playing various games than the male guests. Moreover, the members are very united, and the fun gameplay of "Running Man" makes Korean netizens talk about it with relish.
"These long legs are so beautiful. I declare that I will no longer boycott him. I will be a die-hard fan of MENG from now on..."
"Whoever wants to boycott it can do so. I like the MENG girl group..."
"It would be great if Su Yang Oppa could come and participate..."
"Wow, Lim Jin-young is so beautiful..."
"Zhu Zhixun is so handsome too..."
"Su Yang Oppa is amazing, this plan is amazing..."
"I can't believe this copyright actually comes from China..."
The comments section in Korea is more lively, with likes, dislikes, and crazy fans and haters all bustling about.
But overall, the reputation is very good, and the traffic is very large.
Kakao Video's technical department constantly monitors the traffic data generated by Running Man. Seeing the ever-increasing traffic data, the technical staff also breathed a sigh of relief.
Judging from the current data, this variety show is definitely excellent. The number of views and the number of concurrent viewers are both very good. Even compared to several of the top variety shows in China, the data is not bad at all.
Excellent. Judging from the current data, this is a very excellent variety show.
The quality is absolutely flawless, which is a significant development for Kakao Video. Previously, Kakao Video couldn't even secure the rights to popular variety shows in China. Now, "Running Man" has made a strong start.
With the continued popularity of "Running Man," Kakao Video's market share in China is poised to continue growing. Kakao's parent company is also ambitious, hoping to establish Kakao Video as the leading video platform in South Korea. While it won't be able to compete with Netflix, its local presence will certainly allow Kakao Video to generate significant revenue. Most importantly, a successful Kakao Video would be a significant boon for the company as a whole.
Time flew by unnoticed, and a large number of netizens from both countries had finished watching the first episode.
After watching the show, word-of-mouth and some data about the variety show were released. Qingyao Media and Taiji Entertainment also received the specific data immediately, and everyone laughed after seeing the specific data.
It was a success. Judging from the current data and word of mouth, the variety show "Running Man" has achieved huge success, which is of great significance to Qingyao Media and Taiji Entertainment.
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