Chapter 653 Qingyao Group's Counterattack: Transformers Opens
The new technology is a killer, and this killer has directly changed the animation production process of the animation subsidiary.
"Our technology is now fully operational. We have reached a partnership with Huawei, which will help us build a small supercomputing center at our headquarters. With this supercomputing center, this technology will be used more widely in the future. Furthermore, our AI rendering technology can continuously learn on its own..."
Su Yang and Tang Qing were chatting, and it was only then that Tang Qing realized how ambitious the animation subsidiary was. Judging from the current layout, Su Yang had already considered the animation company his most important subsidiary two years ago.
Now that so much money has been invested and such an amazing technology has been developed, with this powerful weapon, Qingyao Group will have sufficient elixirs when fighting Disney.
Isn’t it just competition? The competition between companies sometimes just involves a competition of burning money.
The competition between Qingyao Group and Disney is similar: they compete in big-budget productions and productions. However, the bigger the production, the more money it burns. Qingyao Group possesses this powerful weapon, which is very low-cost. Disney does not. If Disney follows Qingyao Group's lead and burns through cash relentlessly, the ultimate result will be its downfall.
Because big productions don't always mean big profits, and a big production that fails will have a direct impact on the company.
"Once our supercomputing center is complete, this technology will be used not only by animation companies but also by other productions. A special effects company has already acquired this technology, and once it's operational soon, our special effects production costs will be significantly reduced..."
This technology is incredibly powerful, and the more data it has, the more powerful it becomes. The entire AI rendering technology has simple self-learning capabilities.
Sometimes you only need to set the style, and the technology will automatically work based on its own database. The technicians only need to make the final refinement of the products produced by AI technology.
The workload has been significantly reduced, the speed has been greatly increased, and the costs have been greatly reduced. As a result, the new works produced by Department X are not only fast but also of high quality. These new works have completely abandoned traditional 2D animation and directly pushed the special effects to the maximum, reaching the level of CG animation.
Tang Qing and Su Yang inspected the entire Department X. Looking at the projects produced by Department X, Tang Qing laughed.
As the company's chairman, Tang Qing also faced her own share of pressure. The larger the company, the bolder it became. Qingyao Group was now a behemoth. Despite its strength, Tang Qing knew that if Qingyao were to face any problems, the greedy individuals around them would pounce without hesitation and wipe out the group.
Now there is no turning back for Qingyao Group. All it has to do is keep moving forward and growing stronger.
The "Transformers" project team, Su Yang, Tang Qing and the entire project team held a small meeting.
"Mr. Tang, Mr. Su, we currently have 86 episodes in total. Now with the new technology, we can produce three to four episodes per week. The average cost of each episode is around 1 million RMB..."
The project manager said seriously that although AI rendering technology is available, the production requirements are very high. Therefore, after the AI rendering is completed, the production staff still needs to further refine it in the later stage. At the same time, some things that may cause copyright disputes are removed.
But all in all, each episode costs about 1 million RMB. This price is pitifully low. If you were to do something else with the same standards, you wouldn't be able to produce this episode for less than 20 million RMB.
With low costs, many things become easier to do.
For example, while pay-per-view is becoming increasingly popular, anime and manga still rely on free streaming. They use this free streaming model to cultivate IP and then monetize it through copyrighted IP.
However, the most straightforward pay-per-view model hasn't taken off for feature-length anime. This is because some anime series have too many episodes and updates are slow, making the free model more conducive to dissemination than paid streaming.
"Well, quality is king. You still have plenty of time now."
Su Yang nodded. He was very familiar with the storyline of Transformers, after all, he had provided much of the plot. However, the editors also participated in it, making the story more full, more exciting, and smoother.
According to previous plans, the broadcasting method of "Transformers" is somewhat different from that of Japanese anime. The broadcasting method of "Transformers" is somewhat similar to that of a TV series.
Broadcast seasonally, "Transformers" encompasses a vast universe and a lengthy storyline, reminiscent of a novel. Given the plot's development, a relatively large number of episodes could be filmed. After all, the battle scenes in this animation are thrilling and large-scale, but these often take a significant amount of time to film.
For example, the first season has 32 episodes, but in terms of story, it's just the beginning. According to the current story setting, Transformers has no problem shooting 2,000 to 3,000 episodes, or even longer.
Now with the new technology, the company's production speed is between 12 and 16 episodes per month, and the annual production volume is actually around 150 episodes.
Anime IP takes time to cultivate, and a faster update speed can speed up the cultivation of IP.
"We'll do this. In the future, we'll update one season every quarter. The update date will also be relatively fixed, on the first day of each quarter. That is, on January 1st, April 1st, July 1st, and October 1st of each year, we'll update a new season of Transformers on time. You must also pay attention to the development of the plot during production..."
Su Yang's words made everyone excited.
Seasonal broadcasts, this truly has become a seasonal series. A new season of "Transformers" is released on the first day of each season, year-round. With such high-quality "Transformers" and such a rapid update rate, this IP can be rapidly cultivated.
"I'll prepare for the next two days. The Transformers project has officially been formalized..."
Su Yang's words drew applause from the audience. The daughter-in-law had finally become the mother-in-law. The entire project team had been waiting in Department X for more than two years.
Now that the release date has finally arrived, everyone is brimming with confidence. This is a massive IP. Over the past two years, thousands of Transformers toys have been released. The project has also secured numerous sponsorships, including secret agreements with numerous global automakers.
There are not only car companies, but also arms companies, aircraft manufacturing companies, etc. In a word, this animation has great potential.
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