Chapter 654: Pushing the Battlefield into Enemy Territory: Transformers Make Their Debut
The "Transformers" project department was officially replaced by Su Yang, and two days later the entire project team left Department X and moved into the new office.
Meanwhile, at the toy factory, a large number of Transformers toys have begun production. The models for these toys have long been finalized, and many molds have been prepared. Now the production is running at full capacity to prepare for stock.
In Su Yang's large villa, a large number of Transformers toys were placed all over the room. Four little ones were excitedly playing with the toys, which could transform into different shapes and were very cleverly designed.
Some toys are made directly of metal and have a very good texture.
“Can it be sold at such a high price?”
Qin Shuyao looked at an exquisite metal Transformer toy placed against the wall. It was an Optimus Prime Transformer toy. The toy was 40 centimeters tall and had a metallic feel. It had a very good texture.
The details are also very textured. The whole toy was originally packed in a box with a lot of parts. Su Yang spent a lot of effort to assemble this metal toy with tools.
After assembly, it looks very cool. This toy can change into several shapes, but it cannot be turned into a car. It is actually just a decoration.
After getting the price from Su Yang, Qin Shuyao couldn't help but ask, "Just a metal toy, and the toy company overseas is actually willing to buy it for $999?"
This price is quite exaggerated, and the price in China is also very expensive. In the Qingyao direct store, the price is 5099 RMB.
Qin Shuyao felt that ordinary people couldn't afford to spend so much money on a toy.
"You don't understand this, do you? You can't fathom the consumerist mindset of anime fans. They buy things based entirely on personal preference. They also consider whether the items they buy have collectible value. Take, for example, these anniversary Transformers toys—they're limited edition. They're even more eye-catching, and that's not even the most expensive. Our most expensive Transformer toy, Optimus Prime, is two meters tall and priced at $169,999 in the US. It also sells for over a million RMB in China, but the numbers are smaller. For example, this Optimus Prime model is limited to 2,025 units worldwide. Each one has its own nameplate number..."
Su Yang said with a smile, which made Qin Shuyao couldn't help but sigh. I don't understand, Qin Shuyao couldn't understand the mentality of those people.
However, ordinary people can't afford such expensive toys. According to Tang Qing's routine, I'm afraid these toys will be hyped as financial products in the future.
There are still many wealthy people in this world. Limited edition, top-tier toys sometimes become a tool for the wealthy to show off their wealth.
Especially in the world of Vanity Fair, people don't care if they like something or not. As long as it's something they can show off, they'll buy it. It's like a top-of-the-line sports car: some people buy it and may only drive it a few times a year. But even if it's just sitting in a garage, they still have to buy it because it's part of the world.
At Xinghai headquarters, an important meeting is being held.
The first season of Transformers has been completed. Now the project department has handed the work over to Xinghai, but Xinghai still needs to discuss the pricing issue.
Su Yang had already said that the price shouldn't be set too high. But we couldn't go free either. This was just an experiment. Using a relatively low price to promote the Transformers franchise.
Although the free model can promote better, Qingyao Group now has advanced technology. So the routine can be changed. The low-cost paid model will cultivate more loyal fans.
What's more, Su Yang also released a strategy, that is, when the second season is released, the first season will be completely free for everyone to watch.
This method is a double harvest of leeks: first harvest the paying audience, then harvest the free audience.
"The animation work on the Transformers project is very important to us, and head office has also given us instructions. So, in terms of pricing, we're going with a low-price, high-volume approach. The first season consists of 32 episodes, the first seven of which are free, and the remaining 25 are paid. The package price in China is 45 RMB, which is equivalent to the price of a blockbuster movie. The price in the US is $9.9..."
When the price was announced, many people thought it was too low.
They have seen Transformers, and many people think that the price per episode is not expensive, because the quality is so amazing, it is completely top-notch CG animation.
After watching the film, many people couldn't help but sigh at the wealth of the animation studio. How much money must it have taken to produce such a work? But they had to admit that "Transformers" was incredibly impressive, even more impressive than watching a top-tier special effects blockbuster.
This price is absolutely worth the money.
"Alright, the propaganda department needs to keep up, especially overseas..."
The person in charge said seriously.
This time, "Transformers" is Qingyao Group's counterattack against Disney. Now Disney has already attacked at the doorstep, ready to compete with Qingyao Group for market share in China.
Now, Qingyao Group has launched "Transformers", once again bringing the battlefield to their doorstep.
"Transformers are coming, Earthlings, are you ready?"
"The Legend of Cybertron, the Autobots Attack..."
"I am Optimus Prime..."
"I, Megatron..."
Many video clips suddenly appeared on the Internet, some only a few seconds long, some as long as one or two minutes.
Many people were confused after watching these videos and had no idea what was going on. However, behind each video, the words "Transformers" appeared.
"Is this a new movie? It looks really cool..."
“Which company filmed this?”
"What the hell are Transformers? They look so cool..."
“When is this new movie coming out?”
"Holy crap, that's so cool. A car can actually turn into a fighting robot..."
After these videos were released, countless people started talking about it. Besides talking about it, everyone was curious about what Transformers is.
Is it a new movie or a new game? Which company developed it?
There's a lot of fragmented information, but no accurate news. But the more this happens, the more curious everyone becomes. They don't know what exactly happened.
Qingyao Group’s marketing has officially begun. Let’s pique everyone’s curiosity first.
In the United States, Su Donghai's mansion. A trailer pulled into the mansion that Su Yang had rented for Su Donghai. Su Donghai was now incredibly famous in the United States and a wealthy man. Earning over a billion dollars from a single boxing match—who could compare?
After driving into the manor, they stopped and opened the huge container, revealing huge wooden boxes inside. Seeing these wooden boxes, Su Donghai and Janice were full of curiosity. They didn't know what the gift Su Yang gave them was.
Continue read on readnovelmtl.com
