Chapter 615: The Sold-Out New Year’s Goods Festival: Qingyao Group’s Terrifying Ability to Bring Goods
"The first product we're going to introduce today is Apple. Now let's connect to the field..."
Su Yang finished speaking with a smile, and the large screen behind him lit up. It was similar to the Spring Festival Gala, directly connected to the backstage.
"Hi, everyone. I'm Tang Tianyi. I'm currently at the largest storage center in Luochuan. This year, there's a bumper apple harvest here. However, today's harvest isn't great, but the yield isn't. The local apple purchase price isn't high, so many farmers store their apples at the storage center..."
The host of the show was Tang Tianyi, who was also very famous in China. Only Qingyao Group could afford to have an artist host the show.
"This year's prices aren't as good as last year's. Last year, buyers paid 2.2 yuan for this kind of fruit. But this year, they only paid 1.8 yuan. There aren't many buyers, and they're very picky. There's nothing we can do about it; there are too many apples on the market today..."
Soon, Tang Tianyi interviewed a farmer. The farmer also had a worried look on his face. The harvest wasn't great, but the yield was good. This year's apple production was high and the quality was good, but the purchase price was low, and there weren't many buyers.
Ultimately, this is because the area of apple cultivation has been increasing over the years. With more apples on the market, buyers are naturally more discerning about prices. They also only want the best quality fruit, rejecting lower-quality fruit.
Sometimes these fruit farmers can only sell some of the lower quality fruits to canneries or something like that, or some even just throw them away.
"For agricultural products, distribution channels have always been the most important link. Agricultural products have to pass through layers of channels before they can be transferred from farmers to consumers. Ultimately, the price becomes incredibly high when they reach consumers. Farmers can't sell their products, while consumers can't afford them. This isn't just a problem for apples; it applies to many agricultural products. Take the apples in my hand, for example. Qingyao Group has conducted market research these days. In Yanjing shopping malls, the lowest price for these apples is 7.6 yuan. In Shanghai, it's 7.8 yuan, and in Zhucheng, it's 8.2 yuan..."
An apple appeared in Su Yang's hand. It was a Fuji apple, large in size, beautiful in appearance, and of very good quality.
"Actually, we can't blame apple wholesalers and shopping malls too much for their high prices. After all, we're doing business, not charity. Business has its risks, and if it doesn't make money, why would anyone take that risk? But today, we can solve the problem in another way. At today's apple special, I won't be tasting the apples or commenting on whether they're sweet or not. You can only know if you like something after you've tasted it yourself. During the New Year's Goods Festival, our goal is to bring you quality products. The first product is Luochuan apples, and the price varies depending on the variety and grade."
"Today, at the Qingyao New Year Goods Festival, we're not making a cent on agricultural products. We'll sell them to you at the same price we purchase them from farmers. Our goal is to prevent farmers from underselling the fruits of their labor, because this is truly hard-earned money. As the saying goes, low grain prices hurt the people. We're raising the purchase price to allow them to earn more, and we don't want to take a profit, so consumers can spend less. This grade of Luochuan apples, a 10-jin bag, costs 35 yuan, not including shipping. There are other grades, but I won't list them all. If you don't have a link, please go to the official store to buy them yourself. Quantities are limited, while supplies last. The original price will return after the New Year Goods Festival..."
Su Yang said with a smile that this way of promoting products was refreshing for many netizens. "Fuck, I'll just stop shouting."
And the price is really affordable. Even if you go to the wholesale market to sell this kind of apple, it will cost 4 or 5 yuan per pound. Now in the live broadcast room, it is 3.5 yuan per pound.
The most amazing thing is that Qingyao Group's New Year Goods Festival does not make any profit from agricultural products, but serves as a channel, connecting farmers and users.
The Qingyao official store has become a free channel, and farmers are using it as a tool. They still have to report the tax on the apples they sell, but it's not a huge amount.
After all, the market purchase price of apples is currently around 2 yuan, but they are selling them for 3.5 yuan in the live broadcast room. They are already very happy.
For Qingyao Group, although it may not seem profitable, it is a win-win situation. On the one hand, it has won credibility with consumers, and on the other hand, it has gained trust and channels with farmers.
The next time Qingyao Selection works with them, it will be smoother. Just because the New Year's Goods Festival doesn't make money doesn't mean there won't be money in the future.
Qingyao Group suffered no losses. The apples sold were shipped directly from farmers' warehouses. They sold apples based on the amount purchased. If customers returned apples, they returned the money. Qingyao Group didn't hold back on inventory or funds, so there was no risk.
"At the same time, the apples we've selected for sale online at Qingyao include not only those from Luochuan, but also those from other places, all made in the same way. During the Chinese New Year, besides eating them yourself, you can also give them as gifts to relatives and friends. Okay, everyone, go buy some. Next, I'll share a fun song for you called 'Little Apple,' which I'm also dedicated to those grandpas and grandmas who enjoy square dancing..."
Su Yang said with a smile. The stage lit up, and unexpectedly a group of old men and women appeared.
As the music started, Su Yang took the microphone and sang "Little Apple". The magical and brainwashing song made everyone laugh so hard that countless people entered the official mall to buy apples.
The price is amazing, even including the postage, it is still much cheaper than buying it in the supermarket.
Some are packaged in gift boxes, which are especially suitable for visiting relatives and friends. The price varies according to the packaging, weight and grade.
Of course, the inventory levels vary, but Qingyao Group had already gathered the relevant data some time ago and planned the inventory levels.
"Fuck, are you guys really that crazy? They're out of stock..."
"Nah, one million boxes, just gone like that. I was stunned for a moment..."
"Brother Yang, some products are out of stock..."
"Fuck, it's sold out in seconds..."
"Hahaha, luckily I was quick. I grabbed ten boxes of 30-yuan gift boxes. I'm going to visit relatives for the New Year. Hey, one account can only buy ten boxes at most..."
"I was too slow to act. I didn't get the 30 yuan ones, but I managed to grab 5 boxes of 50 yuan ones..."
Qingyao Selection just released dozens of Apple products at once, but they all sold out in seconds. In just a few minutes, millions of boxes of some products were sold out.
Such sales volume not only stunned consumers, but also farmers, and other e-commerce platforms were stunned. Damn, the sales ability of Qingyao New Year Festival is too exaggerated.
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