Chapter 616: The Unprofitable New Year's Festival: Just for Making Friends
The lively New Year Goods Festival has officially begun, and the exciting performances have also kicked off. The performances are interspersed with product promotions, and the official mall has a growing number of products. Not only are there many products, but the prices are also very affordable.
This year's Qingyao New Year Goods Festival is all about small profits but quick turnover. They'd rather not make any money than pass on the profits to consumers. To put it bluntly, they're all about making friends.
The volume of goods shipped during the New Year shopping festival was enormous, and the quality of these products was also very good. Once Qingyao Selection became well-known, it would be easy for it to make money.
There are no middlemen making a profit from the price difference, and I have this mentality. This is simply the manufacturer connecting directly with consumers, and the shipment volume is very large. Such a large shipment volume allows the manufacturer to further lower the shipment price.
With this kind of setup, how could the product not be very cost-effective? Precisely because of this high cost-effectiveness, some people who had originally planned to join in the fun and watch the show also bought in. Not buying would be a shame because the cost-effectiveness is so high.
"Next, I'm going to bring you products from our Qingyao brand. For this Lunar New Year Festival, we've expanded our product lineup once again. Previously, our Qingyao brand made toys, bags, clothing, and more, but this time we're expanding even further. Our goal is to make Qingyao a premium brand in China, so you can buy and use it with confidence. The first product I'm going to bring you is the Qingyao brand's nut series of Lunar New Year products..."
Su Yang said with a smile, and the video started playing on the big screen.
But after watching this video and listening to the video commentary, many people were stunned.
Because this video was made by Su Yang directly in the style of the tip of a tongue. Su Yang once filmed the documentary "A Bite of China" and later Qingyao Media also made the documentary "A Bite of China".
Now, this familiar voiceover has appeared again. A commercial filmed in the style of "A Bite of China" details the development of nuts, China's nut industry, and nut culture.
What is the "big style"? This is the "big style". There is no heart-wrenching roar, nor any fancy shouting.
Just this one advertisement made everyone hungry.
At the same time, the commercial also introduces in detail the screening and production process of Qingyao brand nuts.
The screening criteria are very detailed, the workshop is very clean, the best quality nuts are selected and roasted in the most scientific way, which then leads to the Qingyao brand nut series.
"This is our Qingyao brand's nut series. It's still on sale during the Lunar New Year shopping festival. As for the price, you can check it out yourself. As I said, if you like it, just buy it. Don't buy on impulse."
Seeing Su Yang's way of selling goods, many artists or live-streaming hosts who were watching the New Year Goods Festival were very upset.
Damn, there is absolutely no way to learn it. This is simply a dimensionality reduction attack. The advertisements are impressive, the promotions are impressive, but the Qingyao New Year Goods Festival doesn't give people the feeling of promoting goods, yet they are promoting genuine goods.
Selling products yourself gives people the feeling of being deceived.
When Qingyao Group promotes products, it gives people the feeling that it is doing charity.
Yes, that's exactly the feeling. Many consumers who watched the Qingyao New Year Goods Festival's performances and saw its advertisements felt like it was a charity gala, and the charity was aimed at consumers.
It gives people the feeling that if you don’t buy it, you will lose out, and if you don’t buy it, you will miss out.
This feeling was also created intentionally by Qingyao Group. Su Yang, who is well versed in psychology, is very familiar with everyone's psychological feelings.
Sometimes the more they shout and the more tricks they use, the more many people feel they have lost out.
Nowadays, there is no hype or big sales during the New Year Festival.
After introducing the products, everyone goes to the official website to buy them. Su Yang is like an old friend of everyone. Although he also sells goods, he has greatly improved the knowledge of many people.
At the same time, various high-quality programs are interspersed in it, allowing everyone to completely relax.
However, the many sold-out product signs in the official shopping malls made many viewers rush to buy a lot of goods, and they had already made impulse purchases without realizing it.
What's more, Su Yang has a large number of crazy fans, who are more impulsive in their purchases. Many people buy things that they think they will not waste.
The Spring Festival is approaching, and many people are preparing to start buying New Year's goods. Besides, it's the end of the year, so it's only natural to spend money during the Spring Festival.
Before we knew it, the Lunar New Year shopping festival was over quickly. Many brands of goods were also put on the market.
Especially some small brands, which were selected by Qingyao Group. Although they were not well-known before, their products are very good.
Now everyone believes in Su Yang and Qingyao Group and rushes to buy. There are now more than 40 million people in the live broadcast room, and their purchasing power is too strong.
Although these brands had already prepared their stocks in advance, almost all of their stocks were sold out in a short period of time, and this sales volume made these small brands very happy.
They finally witnessed the terrifying power of celebrities in bringing goods. One promotion could even directly bring away several months' worth of production.
These small boutique brands have all signed contracts with Qingyao Selection. During the contract period, their products will choose Qingyao Selection as the only online sales channel.
At the same time, they must accept supervision from Qingyao Group to ensure product quality. This is also a huge opportunity for these small brands. Future collaboration will be like gaining a powerful channel, and it's entirely possible for them to expand and become stronger.
In the technical department of Qingyao's direct-operated brand, many people were drooling when they saw the huge transaction volume in the background.
This transaction volume is indeed excellent. Judging from the current pace, there will be no problem for tonight's transaction volume to exceed 20 billion.
Selling over 20 billion worth of goods in one night is definitely the ceiling for selling goods.
And the goods we're bringing tonight are all food. Tonight's special event is dedicated to foodies. These foods are already cheap per unit, and with products like this bringing in 20 billion, the transaction volume will be even more terrifying when we bring in expensive items like home appliances and electronics in the next few days.
The most important thing is that with this New Year shopping festival, the number of users of Qingyao Selection has increased significantly. For an e-commerce platform, users are the most important.
After these users purchased products this time, Qingyao Zhenxuan gave them coupons or vouchers. These coupons will further stimulate consumption. Once consumers get used to buying things on Qingyao Zhenxuan, Qingyao Zhenxuan will become a huge cash cow. Qingyao Group employees are confident of this.
As an e-commerce company, they adhere to the Qingyao Group's philosophy. They rigorously screen all products. Su Yang's requirements for the product selection aren't limited, but they guarantee that every product sold on Qingyao Selection is of high quality, ensuring that quality reigns supreme.
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