Chapter 679: The Martial Arts Are Dead: It’s Not the Martial Arts That Died, But the Story
A Qingyao Cultural Festival has sparked heated discussion across the internet.
Zhucheng, a city with not very good economic conditions, has frequently made headlines recently and has become a popular city in the minds of many netizens.
The unique buses, taxis, streets full of love, and models of various superstars everywhere, all of these things have made countless young people curious about this city.
At the same time, these things have also affected the lifestyles of young people to a certain extent. During this period, the number of people wearing traditional costumes such as Hanfu on the streets of Zhucheng has increased significantly.
In the past, people always felt it was weird to see people wearing these clothes, but now people gradually feel that this kind of dressing style is actually very fashionable.
Especially when it is in harmony with the surrounding environment at a certain moment, it shows a kind of beauty. Culture begins to subtly influence the people of Zhucheng, and this influence is just the beginning.
Zhucheng has embarked on a major renovation and publicity drive, with new locations being renovated daily. The number of so-called "Internet celebrity check-in spots" is increasing, with some even planning to renovate entire buildings in an immersive 2D style.
Many domestic 2D fans even regard Zhucheng as China’s 2D holy land.
This is a kind of culture. There is nothing wrong with liking anime. After all, everyone has their own choices. In this increasingly stressful society, otaku culture has become more and more popular.
Zhucheng became lively, and Qingyao Group also became lively.
Su Yang also didn't have too much free time. The post-production of "The Matrix" was in progress, and Su Yang needed to keep an eye on it. He also needed to handle some matters of the company.
As night fell, Tang Qing's home was bustling with activity. Ye Zhengfang had arrived. As Tang Qing's aunt and the head of Datang Entertainment, she had come to Zhucheng, and as the landlords, Su Yang and Tang Qing naturally had to entertain her.
Su Yang showed off his cooking skills, while Qin Shuyao and Tang Qing chatted with Ye Zhengfang and they got along quite well.
"Xiao Su, we at Datang Entertainment are taking a big gamble this time. If we lose, you can't just sit there and do nothing."
At the dinner table, Ye Zhengfang looked at Su Yang and said with a smile.
"Aunt, look at what you said. We are all family, why are you saying such strange things? Don't worry, at most our Qingyao Group will cover you up."
Su Yang smiled and said that he really couldn't let outsiders know about Ye Zhengfang's relationship. Ye Zhengfang was Tang Qing's aunt, and most importantly, she was a strong woman. She had no sons or daughters, so she had long regarded Tang Qing as her own daughter.
Ye Zhengfang had also told Su Yang that when she got older, Datang Entertainment would be given to Tang Qing. So, in Su Yang's eyes, Datang Entertainment was not much different from Qingyao Group.
Ye Zhengfang is a strong woman, but she is also a pitiful person and has a story.
Fortunately, Ye Zhengfang now likes her company and is passionate about her work. This may be another way for her to demonstrate her self-worth.
Ye Zhengfang was destined to be a strong woman in her life. When she really didn't want to work anymore and retired, it didn't matter to her who got Datang Entertainment, her possession.
While some shares in Datang Entertainment belong to other members of the Tang family, the majority of the shares remain in Ye Zhengfang's hands. In the future, Ye Zhengfang will give them to whomever he chooses. However, given Tang Qing's current wealth, she may not necessarily want Datang Entertainment shares in the future. She will most likely give them to other members of the Tang family, increasing their net worth.
"Just your words are enough. Everyone says that martial arts is dead, and I'm worried about that, too."
Ye Zhengfang said that Datang Entertainment's big move was about martial arts. And it was Su Yang's martial arts. Su Yang had shown Ye Zhengfang several of his own martial arts novels before, but these books hadn't been released yet.
Ye Zhengfang likes those martial arts stories very much, but she doesn't know whether young people today will like them.
"Gu, it's not the martial arts that are dead, but the good martial arts stories. As long as the story is good, no matter whether it's a martial arts or fairy tale, people will like it. The martial arts films we make with our current technology will be better than the previous ones, but it will also be more difficult for the actors. After all, many things can't rely solely on special effects..."
Su Yang smiled and said, "Martial arts is not fairy tales. Many things really can't rely solely on special effects. Good martial arts have very strict requirements for fighting scenes."
In this era, some special effects can be incorporated to make the fighting scenes look cooler and more dazzling, but they should not overshadow the main theme.
"Anyway, your work, Su Yang, is a golden signboard. I'm afraid of destroying your golden signboard."
Ye Zhengfang's words made everyone laugh.
Everyone knows that Su Yang's works are well-known. Su Yang's novels are also big IPs, and handing them over to Qingyao Group for production is definitely a big profit.
This time, Su Yang gave his martial arts novel to Datang Entertainment because Datang Entertainment has a rich foundation in producing works in this area.
At the same time, Su Yang also hopes that Datang Entertainment can once again lead the era of martial arts. In this way, relying solely on martial arts themes, Datang Entertainment will have no worries about filming films in the next ten years.
Qingyao Group has a vast portfolio of projects and a strong foundation, so it's not afraid of large investments. Datang Entertainment, on the other hand, doesn't have the same foundation as Qingyao Group. Therefore, it's better to stabilize the domestic market first and slowly build up its own strength.
Many people believe that martial arts is dead. However, Su Yang doesn't think that martial arts is dead. Only the good stories are dead.
Su Yang believed that martial arts films would still be popular if there were good martial arts stories. Besides, martial arts and fairy tales now have a lot in common.
For example, the story of "Zhu Xian" can be called a martial arts novel or a fairy tale novel.
"People from our company will arrive tomorrow..."
Ye Zhengfang smiled and said that the first group of people would arrive tomorrow. The first group to arrive were the crew members, and they would start filming the new drama immediately after they arrived.
Su Yang's new drama was also ready, and this time the two sides would collaborate on the filming. However, Datang Entertainment was the main producer, and Qingyao Group was only responsible for investing some money and providing some venues.
Datang Entertainment is responsible for everything from directing to acting. As for Su Yang's own IP, the final outcome will be left to the market.
This drama is also a test. In fact, even Su Yang himself is not sure whether martial arts is still feasible.
Whether it works or not, let's make a drama first. Whether it's Qingyao Group or Datang Entertainment, they can afford to lose money on a single drama. If everyone likes it, then we can just watch the next series of martial arts and fairy tale dramas. After all, martial arts culture is a very important part of Chinese culture.
Martial arts films and kung fu films were once the best memories of many people.
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