Chapter 678 Big Picture: Giving More People a Chance Is Giving Yourself a Chance
"The Qingyao Fashion Design Competition is open to all designers worldwide, whether they are companies, individuals, or design enthusiasts. Your design style must meet the competition requirements and be in the traditional Chinese clothing style, such as Hanfu, cheongsam, Tang suits, etc. At the same time, this IP authorization is limited to your entry..."
"The final winner will receive our highest-level cooperation plan, and our Qingyao Group will also provide a reward of 10 million RMB and an advertising and marketing plan worth 20 million RMB. The winning works will also be selected and sold on Qingyao, and the designer will receive a corresponding share..."
Su Yang explained the requirements of the fashion design competition in detail. The clothing designed for the fashion design competition must be traditional Chinese style clothing.
However, it does not follow the tradition completely. Instead, it designs and innovates on traditional clothing, incorporating relevant elements to make these traditional costumes more beautiful and more accepted by people.
At the same time, all designs must incorporate the IP elements formulated by Qingyao Group, and designers can freely match and design these elements.
These copyrights are publicly and free of charge licensed by Qingyao Group, but these clothes cannot be sold at will. They can only be used as entries in the competition.
Excellent works can be awarded the opportunity to collaborate with Qingyao Group. Qingyao Group will directly cooperate with their designs, providing production lines and sales platforms. At that time, the designer's income will depend on how much people like their works.
Don't underestimate this program, because the traffic of Qingyao Selection is too huge. For many designers, it is a huge opportunity to sell their own clothes on Qingyao Selection.
This opportunity could make you rich overnight. Excellent designers also have the opportunity to join Qingyao Group and become employees of Qingyao Group.
At the same time, outstanding works will be exhibited and sold at the Qingyao Cultural Festival, where tourists and netizens can directly purchase their favorite styles.
The Qingyao Cultural Festival is a traditional cultural festival, and driven by the atmosphere of this festival, sales of some peripheral products will definitely see a surge. And these handsome costumes are likely to become the first choice of countless tourists. Buying a set of handsome costumes to take home is so cool.
Free IP licensing is a major move for Qingyao Group, which has always attached great importance to copyright. Everyone in the world knows that in the global entertainment industry, the copyrights of these two companies must not be violated.
Disney and Qingyao Group, on the other hand, have legal departments that are incredibly fiendish. They won't let anyone who infringes on their copyrights go unpunished, no matter where they are. Especially in countries with better economic conditions and comprehensive legal systems, no one dares to misuse the IP of these two giants.
Now, Qingyao Group has opened up its IP, allowing designers from around the world to incorporate their IP into their own works. As long as they don't sell it secretly and follow the rules, these IPs can bring them a lot of inspiration and benefits.
This time, Qingyao Group gave many people an opportunity: a chance to make a fortune, a chance to become famous, a chance to make money, and a chance to join Qingyao Group.
As long as you have talent, you can participate.
The IP is licensed to you. After designing the work, you can leave the rest to yourself. If you don't have the money to produce, Qingyao Group will cooperate with you. If you don't have a sales platform, Qingyao Group can also solve it for you.
As long as your design is good enough and everyone likes it, this doesn't mean you'll have to rely on so-called experts to judge your work. Your work will be featured on the competition's official website. Users can vote after verifying their real names.
Designers can canvass for votes, but don't try to cheat. For a competition this large, relying on a few votes from a designer's social network is simply not enough. Ultimately, success depends on true talent and the recognition of genuine customers.
Customer recognition is the only real recognition. So-called experts are bullshit. When it comes to clothing, the real skill is to be able to sell it.
Before the Qingyao Cultural Festival opens, these works have basically been finalized and put on sale, and many people attending the festival can wear these clothes directly to participate in the festival.
The cultural festival is not only a cultural festival for the audience, but also a cultural festival for designers.
"Not only will there be a fashion design competition, but there will also be various other design competitions that will be launched this time. There will be a toy design competition, a bag design competition, a home product design competition, and so on..."
Su Yang said with a smile, and the live broadcast room immediately exploded. This requires everyone to participate, and for many brands, especially some small brands, this is a huge opportunity.
If the designers in my company really designed a good product and won an award, then it would be equivalent to opening up a channel for cooperation with Qingyao Group.
Qingyao Selection currently boasts a massive traffic volume, making it a dark horse among e-commerce platforms. While its scale cannot compare to the major players, its profits are considerable. Furthermore, a perception has formed among consumers that everything purchased on Qingyao Selection is high-quality.
Although these things may not be the cheapest, the quality is definitely no problem.
Since the Lunar New Year shopping festival, many small brands have emerged thanks to the Qingyao Selection platform. While these small brands may be small, their products are excellent. With Qingyao Selection's support, these small brands have gradually grown.
This is the power of Qingyao selection. Now Qingyao Group is preparing to launch various competitions during the cultural festival, which is also a huge cooperation opportunity for many brands.
In the past, if they wanted to design these things, they had to obtain copyright authorization before they could design them. Copyright authorization is not something that ordinary companies can obtain. Especially after Qingyao Group began to design and produce its own products, many copyrights were not authorized to outsiders.
This time, the opportunity has come.
By participating in the competition, you can use Qingyao Group’s IP for free, and you can also use a lot of copyrights at one time, so you can give full play to your abilities, design good works, and cooperate with Qingyao Group.
If a little bit of food slips through the fingers of such giants, it will be enough for some small companies to have their fill.
"Giving more people a chance is also giving yourself a chance. I hope everyone can seize this opportunity, and we at Qingyao Group look forward to working with you. In the future, we at Qingyao Group will face society with a more open attitude, and we at Qingyao Group also welcome more people of insight to join us..."
Su Yang said with a smile, and the live broadcast room was completely in an uproar at this moment.
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