Chapter 253 Advertisement Bidding: "Yearning" is ready to set sail
"Well, the fetuses are doing very well. They're also quite large, which is very rare among quadruplets. Look..."
Inside the hospital, Qin Shuyao lay there. The doctor was doing a four-dimensional color Doppler ultrasound on the child. Su Yang stood nearby, his face full of curiosity, watching the child's image. Su Yang was very curious.
By this month, the child can already see clearly.
The doctor's words made Su Yang and Qin Shuyao feel relieved. Su Yang also felt relieved. It seemed that the medicine he exchanged was still effective.
"Okay, nothing's wrong. This month, you need to rest and replenish your nutrition. Don't be too active, and be careful not to catch a cold. There's nothing else to worry about, just come for regular checkups..."
After a series of examinations, the doctor gave serious instructions.
Qin Shuyao's condition is currently very good, and it's the kind that can't be better. Quadruplets like Qin Shuyao are indeed very rare.
"Thank you, doctor..."
Su Yang said with a smile, then he and Qin Shuyao left the hospital.
"mom……"
After returning home, Qin Shuyao smiled and shouted at Zhao Xiuxiu who was busy working.
"How about it"
Zhao Xiuxiu asked quickly.
"I'm fine."
Zhao Xiuxiu nodded at Qin Shuyao's words. She was worried and nervous every day about being pregnant with quadruplets. Fortunately, nothing dangerous had happened, which made her feel relieved.
The baby is almost six months old now. Generally speaking, by this time, as long as there are no major accidents, the baby will be fine. The most dangerous period is the first three months.
"When you go back this time, please take care of your health. If you feel unwell, go to the hospital immediately. You should stay in Yanjing and run around with a big belly."
Looking at Qin Shuyao, Zhao Xiuxiu couldn't help but say.
"Mom, I've been stuck at home for so long. I'm going there just to relax. Besides, I haven't been back to see Mother Zhang for such a long time. Don't worry, we'll be back in a week or two."
Qin Shuyao said that the recording of "Longing for Life" was about to begin. Qin Shuyao, who had been stuck at home for so long, also wanted to join in the fun.
If it were a few months ago, Qin Shuyao would definitely not go. But now that the baby is in this month, the doctor also encourages Qin Shuyao to exercise a little every day. Proper exercise is good for both the fetus and the pregnant woman.
Besides, Sanshan Village is at its most comfortable this season. It's neither too hot nor too cold, the air is fresh, and the scenery is beautiful. Going back to film "Longing for Life" and visiting Zhang's mother would be nice, too.
Although it is far away, transportation is very convenient nowadays. Even if you don’t take a plane, it won’t take long to get there by high-speed rail.
"Okay, luckily Yangyang follows you."
Zhao Xiuxiu sighed. It would be nice to get some fresh air. Qin Shuyao had almost become a homebody lately. Most of the time, she stayed at home without even leaving the house. Most of the time, she would just go out for a walk around the neighborhood to get some fresh air.
The next morning, Su Yang and Qin Shuyao left. Zhao Xiuxiu personally drove them to the airport, and they didn't take much with them. After all, it was summer now, so they only brought some spare clothes and some nutritional supplements.
Just as Su Yang and Qin Shuyao were heading to Sanshan Village, an advertising bidding meeting was also being held in the conference room of Qingyao Media.
Three days ago, these businesses received a notice from Qingyao Media, which prompted many businesses to take action.
A new variety show planned by Su Yang. The lineup of regular guests shocked everyone. Li Zhengwen and Lin Shuwei, the status of these two people is well understood by many businesses.
The ratings of a variety show with these two people in charge are definitely not bad because their influence is so huge.
In addition to Li Zhengwen and Lin Shuwei, there are Yang Mengmeng and Qin Shumo. Yang Mengmeng is a member of Dream Era and is currently very popular in China.
Qin Shumo is Su Yang's brother-in-law and is very popular now.
Yang Mengmeng and Qin Shumo attracted fans from young people, while Li Zhengwen and Lin Shuwei attracted fans from middle-aged people. This greatly increased the fan base of "Longing for Life".
For businesses, the first thing to consider is the ratings, and the second is the audience demographic. If you can deliver ads with precision, the results will be very different.
This time, Tang Qing's invitations were also targeted. First, they had to be wealthy, and second, they had to be close to the life they aspire to live. Ideally, they had to be well-placed for advertising, which would please the sponsors and not bore the audience.
"Everyone, you already know the details. Our program is about to begin filming. So we need to finalize all the advertising bids today..."
Tang Qing said seriously, "We must finalize the advertisers for 'Longing for Life' today. Title sponsors, sponsors, and so on. Advertising sponsorship is very important for a variety show and is its largest source of revenue."
In addition to Tang Qing, Wang Xu is also here today on behalf of Yanjing Television. The first season of "Longing for Life" adopted a minute-by-minute collaboration approach.
Production and broadcasting are separated, and advertising revenue is distributed proportionally. This advertising revenue includes not only the ads placed by advertisers on Yanjing TV, but also the ads embedded in the programs.
Often, the advertising agencies used by TV stations and the advertisers used in variety shows are the same. For example, the exclusive title sponsor of "Su Yang Show" not only exclusively sponsors the show but also runs large-scale advertising on Yanjing TV, thus maximizing the advertising effect.
The advertising bidding meeting officially started. This time, there was no blind bidding. Bids were directly placed through auction.
"The first thing to bid on is the exclusive naming rights. The exclusive naming rights for the first season of 'A Longing for Life' start at a low price of 50 million, and each increase in price must not be less than 1 million. Everyone, the bidding begins now..."
Tang Qing looked at the people below and spoke directly, and everyone immediately became alert.
The low price of 50 million is not cheap. But looking at the guest lineup, no company would think it is expensive.
"55 million..."
"60 million..."
"68 million..."
"75 million..."
"One hundred million..."
When the bidding began, the businesses that came were all giants. This kind of tactic was nothing new to them. Nowadays, it was common for a good variety show to command 100 million yuan for exclusive sponsorship.
Looking at the soaring prices, Tang Qing smiled.
This is what it means to make money like water.
"180 million, is there anyone who wants to raise the price?"
Soon, the price reached an astronomical figure: 180 million, a price that stopped many companies in their tracks.
Tang Qing glanced at everyone and asked again.
"180 million, deal! Congratulations to Muyang Dairy for winning the resort naming rights for the first season of 'Longing for Life'..."
In the end, the exclusive naming rights for the first season of "Longing for Life" were acquired by Muyang Dairy. Seeing the price was settled, the representatives of Muyang Dairy also breathed a sigh of relief.
This price is not low, but as a domestic dairy giant, this kind of advertising and marketing expenditure is also necessary, after all, the competition in the dairy industry is too fierce.
Exclusive title sponsors are the biggest spenders. Now that Muyang Dairy has set an example, the prices of other advertising placements have also risen sharply.
After fierce bidding, the "Longing for Life" advertising bidding finally came to a successful conclusion. Looking at the final price, even Wang Xu couldn't help swallowing his saliva.
270 million RMB, this is the advertising revenue of the first season of "Longing for Life". And this money is only a part of the income of "Longing for Life".
The exclusive broadcast rights on the Internet will probably be sold at a high price. At the same time, the copyright cooperation of "Longing for Life" will also be a money-making tool.
The most important thing is that this is still the first season. If the ratings for the first season are high, the advertising revenue will also increase in the second season.
A good variety show is a money-printing machine, otherwise why are so many TV stations keen on creating good variety shows?
Cash cow, Qingyao Media has a new cash cow.
The advertising bidding has come to an end, and the countdown for "A Longing for Life" has officially begun.
Sanshan Village, Su Yang and Qin Shuyao returned here again. Hu Song personally drove to the airport to pick up the two people. After the car entered Sanshan Village, Qin Shuyao laughed.
"Compared to the Chinese New Year, this place has changed a lot."
Qin Shuyao couldn't help but say as she looked at the scenery outside.
"Yeah, it's starting to look a bit better now."
Su Yang nodded. Sanshan Village was much more beautiful now than it was during the Spring Festival. As the car entered the village, he found that there were brand new street lights on both sides of the road.
The whole village looks very charming. Although it is a rural area, it is very clean. The houses are located in an orderly manner, and even the vegetable gardens at the doorsteps of each house are well-organized.
Furthermore, the village has seen a surge in farmhouses. Many places now have signs advertising homestays. Some previously empty lots have been converted into parking lots, giving it a classic tourist feel.
On a main road next to the village, you can occasionally see trucks coming in and out. That road leads directly to the Su Xiaobai Distillery.
Now Su Xiaobai's sales have stabilized. There is no large-scale shortage of supply, but there is no slow sales either.
Su Xiaobai has established a strong brand reputation among young people. Besides its youth wine series, it also has the "Under One Person" series.
The "Under One Person" series, which has changed its packaging to become more two-dimensional, has a very good sales volume. This is because the animation "Under One Person" is currently very popular in China and has a very high popularity.
Driven by the popularity of this cartoon, Su Xiaobai's reputation is growing, and its market is becoming increasingly stable. Hu Song is currently considering how to expand his wine line, exploring the possibility of further increasing production and boosting sales. Su Xiaobai is currently stable, but to become even bigger and stronger, production needs to be further increased, which is the only way to achieve a future market launch.
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