Chapter 252 Human Money Printing Machine: The Price of "Love Apartment"
Su Yang tricked Li Zhengwen into coming to Yanjing, and "A Longing for Life" officially entered the preparation stage.
The number of regular guests has also been preliminarily confirmed. There are four regular guests: Li Zhengwen, Lin Shuwei, Qin Shumo, and Yang Mengmeng.
Qin Shumo and Yang Mengmeng are the people that Qingyao Media will focus on promoting in the future. Needless to say, Qin Shumo's identity is naturally high. He is his own brother-in-law, so he must be promoted.
Yang Mengmeng and Tang Qing are relatives and family members. Yang Mengmeng is also very popular and is the female lead on the TV series "Love Apartment." Having danced since childhood, she is also the only one among the group to have studied art since childhood.
Yang Mengmeng has excellent conditions. Although she was rebellious before, she is very hardworking. Especially after the show "Metamorphosis", Yang Mengmeng has changed a lot.
Later, Yang Mengmeng joined a girl group and officially entered the entertainment industry.
After "iPartment" and "Longing for Life", Yang Mengmeng is definitely a new generation of young actress in the circle. She will also be the focus of Qingyao Media's promotion in the future.
In addition to the four regular guests, Su Yang and Qin Shuyao might also occasionally drop by to play. As for the other guests, it all depends on Tang Qing's ability.
But there's no need to worry about this. As long as the ratings of "Longing for Life" increase, there will definitely be many people in the industry who will take the initiative to participate in this program. When the time comes to invite these guests, let alone pay them, these guests will have to pay the production team.
Because this program is a relatively good promotional platform. For example, if you want to promote a new movie, the director and leading actor can participate in this program. This is the best way to promote it.
However, the guests weren't chosen randomly. Sometimes, they'd rather not pay the money than ruin the show. The guests invited had to revolve around Li Zhengwen and Lin Shuwei.
It's best to invite people who are relatively familiar with each other. That way, everyone can have something to talk about. The original show's reputation fluctuated because of the random invitations it made.
Sometimes the program team invites a lot of young and handsome guys, but Huang Lao Xie and Teacher He don’t even know each other, so what topic can they talk about?
The core of "A Longing for Life" is life, and it must not be turned into an advertisement for yearning.
The lifestyle in Mushroom House is to chat, play and have fun with three or five friends. This is still the most attractive part of this program.
With the guests confirmed, preparations for "A Longing for Life" began. Tang Qing was also busy, and after a few days of hard work, the broadcast platform for "iPartment" was finally finalized.
The TV station's first broadcast rights were taken away by Yanjing TV Station, and Yanjing TV Station offered a very high price for this sitcom.
Eight million per episode was a very good price. The exclusive online broadcast rights were snatched away by Youku, which offered twelve million per episode.
All told, the broadcast rights for "Love Apartment" command a whopping 20 million per episode, not counting the secondary and other broadcast rights granted to TV stations.
The first season consisted of 20 episodes, and the broadcast rights alone were sold for 400 million yuan. However, the cost of producing "iPartment" was only 20 million yuan.
Su Yang only spent one million to shoot one episode, and the actors' salaries accounted for a large part of this. This is the advantage of sitcoms: saving money.
There were no grand scenes at all, and even the costumes and props didn't require special preparation. Not only that, Su Yang also quietly inserted a lot of advertisements into the show.
The advertising fees alone allowed Su Yang to recoup nearly 10 million in costs. Simply put, Qingyao Media only spent 10 million on this TV series.
"Wow, this is too easy to make money."
In the company, Su Yang looked at the contract signed by Tang Qing and couldn't help but say.
"Yeah, I didn't expect it to sell for this price. I thought five or six million per episode would be good."
Tang Qing couldn't help but say. The price also shocked her. This time, Yanjing TV and Youku both bought this TV series as a big production.
The price of 20 million per episode was once only available to big-budget TV series, which often featured big names and were well-made.
Now, it is unbelievable that a sitcom shot by Su Yang can get this price.
However, the price is mainly determined by the buyer's opinion. Su Yang and Tang Qing thought it was a small production, but Yanjing TV and Youku considered it a rare and high-quality TV series.
The most important thing about a TV series isn't how much money it cost to produce or how many celebrities it hired. What Yanjing TV and Youku want is ratings and traffic.
No matter how much money is spent or how many big names are hired, it's all for naught if the audience doesn't like it. Quality is paramount. When Wang Xu purchased this series, he watched all twenty episodes. After watching, he immediately raised the quality of this series to the same level as those big productions. Furthermore, Wang Xu wanted to further strengthen his relationship with Qingyao Media, so he directly offered eight million, which was a gamble.
In the streaming media space, Youku wasn't the only competitor. Penguin and iQiyi also offered substantial bids. iQiyi offered 9 million, and Penguin offered 10 million. Youku, having recently received a significant infusion of funding and thanks to the successful collaboration with "Su Yang Show," gritted its teeth and offered 12 million.
The film sold for 400 million yuan, but the cost was only 10 million yuan. However, this cost did not include director Su Yang's fee and the cost of the script.
However, Su Yang was too lazy to bother with these things and simply gave him no pay. After all, this was his own company. 390 million yuan. In such a short period of time, a sitcom had earned Qingyao Media 390 million yuan in pre-tax income. This was truly outrageous.
Su Yang and Qin Shuyao hold a 60% stake, and this drama alone netted them around 250 million yuan. Tang Qing also pocketed around 140 million yuan. While this income was tax-free, it was still a staggering sum.
This is the real way to make money with your eyes closed.
Compared to being an artist in the entertainment industry, you can earn more by being a boss.
Tang Qing looked at Su Yang and couldn't help but sigh inwardly. Su Yang was truly a money-printing machine. His talent was like turning stone into gold, and he made money so quickly.
In less than six months, Qingyao Media has already achieved considerable revenue. "Su Yang Show" is now highly profitable, with internal advertising placements and revenue from broadcasting rights bringing the net profit for each episode exceeding 30 million yuan.
The first season of "Su Yang Show" is planned to record 12 episodes in total. According to the current revenue, the first season of "Su Yang Show" can bring about 400 million yuan in profits to Qingyao Media.
Love Apartment earned another 390 million yuan. Although Wild Survivor made less money, it still had no problem making a few million yuan per episode.
Simply put, Qingyao Media has earned 800 million yuan in pre-tax profit in the past six months.
Now that "Longing for Life" has invited two super stars, the price of both broadcasting rights and advertising will definitely rise again. The profit it makes may not be less than "Su Yang Show".
According to this calculation, even if there are no new programs in the second half of the year, Qingyao Media's pre-tax profit for the year will be around 1.2 billion.
After a careful calculation, the amount of money made both of them gasp.
This is just the money earned by Qingyao Media. Don't forget there are also girl groups there. Su Yang also has the Su Xiaobai brand.
Before he knew it, making money had become so easy for Su Yang.
Su Yang swallowed his saliva. Who doesn't love money? Su Yang loves it too. He used to work so hard for money. Now that he suddenly found that making money has become so easy, Su Yang couldn't help but feel a little lost.
“How about we donate some?”
Su Yang couldn't help but say that he felt that the money was being earned too quickly. This speed made Su Yang feel a little unreal.
But the money is real, the numbers are real, and the company really has that much money on its books.
"Why donate? This is money we earned legally, not illicitly. We didn't evade taxes, so there's no need to feel uneasy. You think earning a few hundred million a year is a lot. In fact, it's pitifully small. Forget about donating everything. I can find a lot of people like you in Yanjing. Look at those rich second-generations in the circle. Their pocket money is several hundred million a year. Your money is nothing. Besides, it's not like you haven't donated money before. The money to the Su Xiaobai Charity Foundation is also yours."
Tang Qing saw Su Yang's mentality and couldn't help but speak.
Su Yang was just shocked by this figure for a moment. In fact, this amount of money is nothing. There are too many big men in the circle who make money. Besides, this is just the entertainment industry.
At this level, Su Yang didn't need to put himself in the entertainment industry. Earning hundreds of millions a year was nothing in the entertainment industry, let alone in the business world.
Look at those business giants, they often have hundreds of billions or even trillions. Compared with them, Su Yang's money is nothing, not even enough for their annual pocket money.
Tang Qing's words made Su Yang nod his head. Yeah, this little money of his was nothing. Not to mention comparing it to the bigwigs in the business world. Many bigwigs in the entertainment industry were much richer than him.
"Okay, don't think too much. In fact, this little money is nothing. People need more than 100 billion or 200 billion to invest in a movie. You don't even have enough money to invest in a movie. You should think about how to develop in the future. Our goal is the stars and the sea. If one day, our Qingyao Media can kill Disney, it will be really awesome. So, this is just the first step in a long journey. I want to be the richest woman in the world, my friend, you have to work hard. Whether I can become the richest woman depends on you."
Tang Qing said jokingly, which made Su Yang laugh. His mentality gradually calmed down. Yes, people should have dreams. Making a little money is nothing. Qingyao Media has just started, and there is still a long way to go in the future. Thinking of the four children in Qin Shuyao's belly, Su Yang was full of fighting spirit. I have to work hard to make money too, and I want my children to be rich second-generation prodigals. I can't let my children go through the suffering I have suffered again.
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