Article 462, photos by photos, exposed on the Internet
Although Youcha makes money as fast as a money printing machine, there is indeed not much balance in the company's account.
First- and second-tier cities across the country are renting stores at high rents. The renovation costs of each store are also very high. Internet marketing is also spending a lot of money. The cost of supply chain and cold chain logistics is even more bottomless.
There is no way to develop quickly.
To seize the market, you need to keep spending money.
The only question is whether there is anyone willing to give you his money to burn.
"Yuecha's second round of financing was over 200 million yuan, which is really scary at first glance." Cheng Zhu thought.
"It's a pity that when you kick me, you're like kicking a steel plate."
Cheng Zhu felt that it was time to throw some bombs into the capital market!
So, the next day a mainstream media published an article.
The article contains some recent business data of Yuzu Tea.
Such as the average number of cups sold in a store, average customer spending, total daily sales, etc.
Each piece of data looks so horrifying that it can make colleagues in the milk tea industry cry with envy.
"Fuck, the number of cups produced is approaching 4,000!"
"The number of stores has increased, but the amount of cups produced has not decreased. Doesn't this mean that every store is actually operating at full capacity, producing cups all the time, and is busy from morning till night?"
"It's crazy, this turnover!"
"Our cup of milk tea costs ten yuan. How many cups do we need to sell to catch up?"
"His daily turnover is as much as ours in a month."
What shocked everyone the most was that this article wrote about Yucha’s goals for May.
"We will strive to achieve a monthly turnover of over 200 million by May this year."
This number can be said to be an astronomical figure in the era of milk tea 2.0.
Even for a chain brand with over a hundred stores across the country, it has never thought of monthly sales exceeding 100 million, let alone 200 million!
This actually reflects the courage of the founder Cheng Zhu.
"Look at them, they got 200 million right away!"
"I've never used a monthly turnover of over 100 million to market myself. This number should be easily achievable, right?"
"The ceiling of the milk tea industry is about to be raised again!"
In addition, everyone always feels that the number 200 million is a little familiar.
Many people immediately thought of the news that Yuecha raised more than 200 million yuan in financing some time ago!
In comparison, the monthly turnover exceeding 200 million is definitely more shocking!
This is the effect Cheng Zhu wants.
This is the bomb he threw at the capital market!
Take a good look at what a cash cow is!
You have to know that this is only the data for the number of stores exceeding 50.
When the number of stores nationwide exceeds 100, the turnover and profits of Youzu Tea will be extremely terrifying!
"The money in the account can last for a while." Cheng Zhu thought.
He is not in a hurry for the second round of financing.
He was still waiting, with an extremely anxious devilish voice in his heart:
"Why the hell isn't Mei Changsu dead yet?"
Fans of "Nirvana in Fire" probably never imagined that the sponsors and co-branded partners, whom they regarded as the most discerning, were cursing Mei Changsu's death in their hearts every day.
There is no way, the number of episodes of this drama is not short and it can be broadcast for a long time.
Shenzhen Capital was very efficient and hired a professional public relations team to start crisis public relations for Yuecha.
To be precise, it was to conduct crisis public relations for the founder of Yuecha.
Before, Chen Yue took the route of a female elite who had returned from studying abroad and an independent urban woman, creating a persona for herself as a female president with many labels.
As a result, she suffered a huge backlash after being tormented by Cheng Zhu.
Because her attitude was too condescending when she commented on the collaboration between Youzu Tea and "Nirvana in Fire".
This kind of condescending attitude, combined with her identity as a rich second-generation, will immediately make many passers-by dislike her.
On the other hand, Cheng Zhu always gives people the impression of being a self-made entrepreneur, and he also has the blessing of being a male college student.
When it comes to the pros and cons of personal marketing, Chen Yue’s only advantage is her gender!
Yes, her advantage is that she is a woman.
With Cheng Zhu "hiding his head and showing his tail", Chen Yue's advantage is actually not small.
It’s a pity that the second generation of rich people are simply not worth mentioning in front of the first generation of entrepreneurs!
As soon as the word "crazy woman" came out, I went straight into hell mode.
There’s no way around it, some personal labels are just very interesting, and once you’re stuck with them, you can’t get rid of them even if you want to!
It can be said that, with the reminder of the public relations team, Chen Yue now has a smile on her face every time she makes a public appearance, demonstrating that she will not be affected by negative comments on the Internet and that she is still confident and strong inside!
Even though she went home crazy every day, she had to put on a calm smile to outsiders.
In addition, this team also started to hire a bunch of marketing accounts, still making a fuss about gender. The content of the articles basically talked about the true strength of women, which is actually the strength of the spiritual core.
At times like this, we must definitely use some tactics that pit men and women against each other.
Those who understand will understand the atmosphere and morality of Weibo.
Never mind what the prerequisites are, never mind how Chen Yue flirted with Cheng Zhu in the beginning, and never mind that Cheng Zhu acted in the video as if he had no idea who the other person was. In short, it's wrong to scold a woman!
What? You said that real business war is just a quarrel between competitors?
No matter what, it’s not okay to scold women!
When a man scolds a woman, it is a manifestation of gender inequality!
"It's really disgusting! How can you use such words to insult a girl who is only in her twenties?"
"Oh, that's what men look like."
"Deep down, he just looks down on us women."
"The interviewer is also a man. When two men get together, what kind of chemical reaction will occur? Do you understand?"
This is a very common public relations tactic - diverting conflicts.
This is clearly a simple business conflict, but it has been turned into a gender conflict.
And Chen Yue, the person who first made the slander, was packaged as a victim.
She became a victim of cyberbullying.
But it doesn’t matter. Our Sister Yue’s spiritual core is still strong. Every time she appears in the company, she poses with a calm smile on her face.
It doesn't matter how you go crazy every night.
What we independent women focus on is emotional stability.
I am still working very hard to bring the best milk tea in the country to my customers.
——The world kisses me with pain, but I repay it with song.
Cheng Zhu felt sick when he saw some marketing accounts attacking him.
There is nothing he can do. The world kisses me with pain, but I repay it with song.
"The world kisses me with pain, and I die of pain!"
I lay down on the spot and asked for medical expenses.
He felt that it was time to make Yuecha and Shenzhen Capital pay a price.
"Didn't they want to surround my store when they raised funds before, and specially open a few more stores near my store?"
"The purpose is to create a situation where three companies are surrounding and suppressing one company."
"Well, very good then, you three listen up, you are surrounded by me alone!"
"You stinky sister, you'll smash my head to pieces!"
"You guys forced me to do this anyway!"
Cheng Zhu hardened his heart and sent the photo of himself and Mei Changsu, played by Hu Ge, to his girlfriend Lin Lu again, and typed viciously on WeChat:
“Please edit this photo for me! Make it more beautiful!”
Damn it, you're dead!
With the popularity of the TV series, the sales of the co-branded pomelo tea have been rising.
The bustling April is coming to an end.
This indicates that the May Day holiday is coming soon!
This is a time point that Cheng Zhu attaches great importance to.
He was hoping that during the May Day holiday, the single-day data for [Yuzu Tea] would reach a new high, to see if it could break the previous record.
Just now, he had a video conference with Yue Dongyi and Wang Lin from Prin Capital.
In the meeting, he frequently received hints, or statements, from the two.
“Pulin Capital’s attitude is very simple. They think Youcha is ready to start the second round of financing, and Pulin Capital will continue to invest heavily in this project.”
Cheng Zhuze also told them that Youcha was willing to accept follow-up investment from Prin Capital.
After all, this underwater project was discovered by Yue Dongyi, and he is a bit like a mentor to Cheng Zhu.
Cheng Zhu will accept this favor.
Of course, Youcha will definitely not be like Yuecha. Youcha will definitely introduce new investors in the second round of financing.
Yue Dongyi was also clear about this.
He didn't care about it.
"It's normal for Cheng Zhu to do this, and there's nothing wrong with it."
"But the prospects for the pomelo tea project are really good."
"What I want is that in the second round of financing, our Prin Capital can get the largest share!"
It’s okay to give others admission tickets, but he doesn’t want a “newcomer” to sit on his head.
What he and Wang Lin couldn't understand was that Cheng Zhu still said that the second round of financing could wait.
The money in Youcha’s account can last for about half a month.
This puzzled Yue Dongyi and Wang Lin.
“Do we have to wait until all the money is gone before raising funds?”
“This is undoubtedly a very unwise choice.”
But Cheng Zhu still has his own persistence.
Yue Dongyi had some guesses about this.
"I think this kid has some tricks up his sleeve. He'll probably make some big moves in the next few days." He said to Wang Lin with a smile.
I have to say that the old king's guess is very accurate.
Wang Lin, Cheng Zhu's number one fan, was chatting and the topic turned to the issue of getting Cheng Zhu to show his face.
"Old Yue, I think you should have a good talk with him."
"Look at his good innate conditions, why didn't he take advantage of them earlier?"
"With his image, he is the best spokesperson for Yuzu tea, isn't he?"
"Look at Chen Ou. His "I Am My Own Spokesperson" series of ads has brought so much benefit to Jumei!"
“It can be completely replicated!”
Upon hearing this, Yue Dongyi could only say: "People have different personalities. It's normal for some people not to want their image to be exposed and disturb their daily lives."
"But I always feel that this guy is not such a person." Wang Lin said.
Yue Dongyi was at a loss as to whether to laugh or cry.
April 30th, afternoon.
Chen Yue held a small meeting with the public relations team.
Recently, thanks to the efforts of this public relations team, her personal image has improved slightly.
But if you want to get back to normal, it will definitely take a lot of effort.
“Those who leave comments like ‘crazy woman’ under every post related to me, could they please just die?” Sister Yue cursed in her heart.
"You guys are really crazy. You're staring at me, right?"
"You losers really have nothing to do all day long!"
The head of the public relations team is named Zhou Tao.
Zhou Tao knew what Chen Yue was worried about, but he was also helpless.
"You shouldn't have been frantically deleting comments in the comment section in the first place. This will backfire."
At that time, Chen Yue deleted all the comments related to the word "crazy woman", but it ended up arousing everyone's rebellious psychology, and the offensive became more fierce.
Zhou Tao said: "After posting a comment, many people often check the backend to see if anyone has liked or replied to their post."
"Many people like to find a sense of existence this way."
“So, you will know whether your comment has been deleted at the first time.”
"After being deleted, they will definitely be even more relentless."
"The disturbance was too big in the first two days, and you couldn't delete them all. In the following days, when the disturbance gradually subsided, you shouldn't have deleted the comments. You should have asked someone to control the comments in the comment section at that time, and not let these words appear in the top few hot comments, but just push them down."
Chen Yue nodded, and then started cursing the netizens again.
Zhou Tao: “.”
After scolding, Sister Yue also said: "I think you can continue to lead the pace over there, Cheng Zhu. I feel the pace you have set is not strong enough!"
Now she just wants Cheng Zhu to experience her pain too!
"That's possible. Weibo is the easiest to follow in this regard." Zhou Tao nodded, indicating that this matter is easy to handle.
So, after nightfall, some Weibo accounts started to take action.
In Hangzhou, a high-end villa community.
Shen Qingning was sitting in the bedroom, reading a newly bought romance novel.
After watching for ten minutes, she felt a little bored.
How should I put it? I feel that this book is not as good as the CP article about her and Cheng Zhu written by netizens!
Whenever she reads this kind of romantic novels now, she always feels that her sense of immersion is a little lacking.
It’s not that it’s badly written, it’s just that it doesn’t feel that appealing!
Just like the book in her hand, it can be said to be the best-selling romance novel so far in 2015, and its sales volume ranks first.
Logically speaking, the quality of this kind of writing must be good.
But she just felt that it was not quite right.
After hesitating for a while, Shen Qingning put down the romance novel directly, then picked up the phone and opened Weibo very skillfully.
She only needs to enter keywords such as "Youcha boss" or "Youcha shareholder" and then keep scrolling down, and she will always find something interesting.
However, her attention today was attracted by a Weibo post from a marketing account.
"The boss of Yuzu Tea doesn't respect women."
Shen Qingning frowned and clicked in to see that it was indeed the kind of content that was taken out of context.
But in the comment section below, many people said extremely rude things.
Looking at these contents, Shen Qingning began to look more and more cold, and her pretty face sank.
"How come these people have no judgment at all?" she sighed.
She is a perceptive person and immediately thought: "Someone is probably trying to stir up trouble. The official Weibo account of Youzucha may have been affected."
With this thought, Shen Qingning immediately opened the official Weibo of Youcha.
As a result, as soon as she entered, she was slightly stunned.
Because just five minutes ago, Yucha’s official Weibo posted a new piece of content.
Didn’t Cheng Zhu mention in an interview with [Xiao Qian] that he visited the set of Nirvana in Fire and treated all the crew members to grapefruit tea?
In addition, he also emphasized that he took a photo with Hu Ge.
This is the hook he deliberately put on the Internet.
You know, although after the song request incident at the concert, Youcha officials immediately refuted the rumor, saying that our shareholder is single, those crazy people who ship CPs didn't care at all.
You do your thing and I do mine.
Even if the king of heaven comes, the CP I support is real!
In this case, many netizens are actually quite curious about Cheng Zhu's appearance.
There is no way, who can blame Shen Qingning, this rich and beautiful flower in the world, for being so stunning?
As soon as the video of the song requesting session at the concert was leaked, she became a hot topic due to her stunning looks.
Many people would think: "Who on earth is dating a beautiful woman like this who has a good family background, is beautiful, and has a good temperament?"
Fortunately, Cheng Zhu's halo is dazzling enough. At the age of a freshman in college, he has already built a fortune from scratch and has a net worth of over 100 million.
In addition, as can be seen from the previous interview video, his height must be over 1.8 meters!
On the Internet, there are many views of female netizens on choosing a partner, such as: "If a man is over 1.8 meters tall, I don't care about his face."
Many women regard height as a rigid requirement for men.
Cheng Zhu at least meets two of the three criteria of "tall, rich and handsome", right?
But no matter what, netizens are definitely still curious about what he looks like.
The most interesting thing is that CP fans are now divided into two parties.
Some people were extremely curious about Cheng Zhu's appearance and wanted to wait for him in front of the Polytechnic University.
Some people are afraid of seeing Cheng Zhu's appearance, which makes them unable to follow the plot, and they think it's better to rely on their imagination!
However, if you look closely at the official WeChat account of Yuzu Tea, you will see quite a few comments:
"Show your boss a picture!"
"What the hell is this interview video about!"
"Show me the photo with Mei Changsu!"
"Yes, yes, post the group photo!"
"There seems to be a rumor in the university town of Hangzhou that he is quite handsome, don't be embarrassed!"
"Editor, editor, I want photos!"
"Handsome guy, look at the face!"
"Hand over the picture and I'll give you a chicken drumstick for dinner!"
Amidst the long-awaited calls, the official Weibo account of Youcha posted a picture five minutes ago with the caption:
"Mission accomplished, photo stolen successfully!"
Under normal circumstances, it would be good if the official Weibo account of a brand like this could have one or two hundred comments.
But Shen Qingning took a look and found that this photo was posted five minutes ago, but the number of comments below it had exceeded 200!
The most important thing is that the number of reposts and likes is also extremely high!
These two pieces of data will expand the scope of the photo's circulation. After all, anyone who follows your Weibo can see it.
Shen Qingning clicked into the comment section and took a look. The most popular comment was:
"Wow, I didn't lose in the photo with Hu Ge!"
(ps: Please give me a monthly ticket!
A Chinese doctor took my pulse today and told me: If you don’t adjust your biological clock, your wife and children will belong to someone else in the future.
In one word, absolutely!)
(End of this chapter)
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