Chapter 312
After leaving the staff dormitory, Cheng Zhu looked at the time and finally chose to return to the dormitory.
It was around 8:30 when he and his counselor left Dean Zhang's house.
Then, I stayed in her dormitory for more than an hour, and it was only a little after ten o'clock.
To be honest, Cheng Zhu was a real playboy in his previous life. You can't imagine how comfortable his life was.
However, today at the counselor's home, he still felt very fresh and exciting.
Even because of identity taboos, one can gain a different kind of satisfaction on the spiritual level.
Although at her request, the lights in the living room were turned off so that he couldn't see anything.
And she was too inexperienced and simply couldn't do it.
But this experience was still wonderful, even memorable.
After all, this is in the staff dormitory of the Polytechnic University.
The person lying on the sofa doing all this for him was the most beautiful counselor in the Polytechnic University, and could even be said to be the most beautiful faculty member in the Polytechnic University.
If a student can become as good as Cheng Zhu, it means that the whole university study has not been in vain!
After unloading, Cheng Zhu returned to dormitory 309 in a happy mood.
As soon as he entered the dormitory, he saw his three disciples sitting in a row. Liu Feng and Zheng Qingfeng sandwiched Dong Dong in the middle, and the three of them were looking at his mobile phone together.
"What are you doing?" Cheng Zhu was puzzled.
"Brother Zhu, you are finally back. We are giving Dong'er some advice." Liu Feng said.
The cold and fat old Zheng Qingfeng also nodded.
"Oh, the two love strategists are on duty again?" Cheng Zhu smiled.
"Then this means the God of War is not at home!" Liu Feng immediately started to bootlick the dog mode.
Of course, he doesn't think of himself as a bootlicker.
Brother Zhu played a huge role in Tingting and I being together. He recommended me to be the monitor, so I could be close to the league secretary. Brother Zhu also helped me plan the final confession. If we really get married in the future, shouldn't I sit at the main table?
Am I licking? I am thankful!
Cheng Zhu waved his hand indifferently and asked curiously, "Why? Dong'er has new stuff so soon?"
"No, Brother Zhu, it's the sister I added to [Yuzu Tea] last time. I am very focused now. I have learned my lesson and will concentrate on defeating one!" Dong Dong replied.
Cheng Zhu thought for a long time before he remembered who he was talking about.
She was the woman who, after Dong Dong asked for her WeChat, came to him to inquire about Cheng Zhu's news and wanted to get to know Cheng Zhu.
"I thought you were going to give up on changing players." Cheng Zhu said.
"No, that won't work. I am no longer the same person I used to be. I have settled down and I am not so distracted anymore!" Dong Dong replied.
Cheng Zhu: “.”
You really fucking love jumping from one extreme to another.
"So what is your biggest problem now?" Cheng Zhu asked.
"It's just... a little difficult to chat with her. She doesn't seem to be very good at chatting with people, and she replies a little slowly. Maybe sometimes she doesn't know how to reply. It makes it difficult for me to find the rhythm of the chat and I can't tell whether the topic I'm looking for is right or not." Dong Dong began to complain.
Cheng Zhuyi listened and laughed: "Are you sure you are not very good at chatting? Are you sure you don't know how to chat, so you reply to messages slowly?"
You know, she actually wanted to add Cheng Zhu on WeChat at the beginning, which shows something.
"I'm sure."
Dong Dong looked up at Cheng Zhu, still holding his phone, and said, "Brother Zhu, it's definitely not what you think. I checked her zodiac sign. She's slow to warm up!"
Cheng Zhu: “6!”
Mr. Dong is indeed worthy of being Mr. Dong.
After chatting with his roommates for a few more sentences, he remembered that he had forgotten to tell the counselor that he had arrived at the dormitory.
"I'm in the dormitory." He sent a WeChat message to Concubine Chen.
Chen Jieyu was removing her makeup and washing her face at the moment. When she saw her phone ringing, she just stood in front of the sink with her head down, with water dripping down her face, but she immediately picked up the phone and replied, "Yes, I'm washing up."
The situation on Cheng Zhu's side and Dong Dong's side can be said to be worlds apart.
"Okay, then I'll go brush my teeth and wash my face first." Cheng Zhu typed.
The next day, Cheng Zhu woke up early. Today was another day when he had early classes.
In the middle of winter, even someone as self-disciplined as him sometimes doesn't want to get up and attend early classes.
What is the current situation of contemporary college students?
There was once a question on the Internet: If Zhuge Liang was provided with 1 million college students, would the Northern Expedition be successful?
There is a divine reply below:
[Zhuge Liang: Gather the army to march north at noon tomorrow!]
College student: I bet he won’t name anyone! 】
Brother, please help me call the battle against Cao Cao tomorrow!
After class, Cheng Zhu went to Starlight City.
Today, there is still a little drizzle in the sky, making the winter in Hangzhou even more wet and cold.
Even so, there is still a long queue outside the [Yuzu Tea] shop.
Once the momentum of internet celebrity milk tea starts to develop, it will bring about such a grand occasion.
Not to mention a drizzle, even if it were hail, the business in the store would not be bad.
For example, for those who like to follow the trend, they may think that today’s queue time is shorter, which is a good opportunity!
For example, for those who like to bootlick, isn’t it more touching to buy a cup of hot milk tea on a cold and rainy day?
Of course, if the weather is bad, it will still be affected to some extent.
After Cheng Zhu looked around the store, he started shopping in Starlight City.
Today he was not buying things for others, he was buying new clothes for himself.
"Lubao's birthday is coming soon."
"There must be other friends of hers that I haven't met."
"Should I dress up nicely?"
"You don't need to be super handsome, just being average will do."
He was planning to go to Teacher Tony for a haircut later.
As we all know, getting a haircut is a big gamble in life!
Therefore, you must not get a haircut the day before Lubao’s birthday.
If the haircut is not successful, there is still a few days of buffer period to make further preparations.
"I'm not conceited."
"It's just that Lin Lu's birthday, so she must be the heroine."
"Based on my relationship with her and her bestie, I am definitely the male lead!"
"A leading actor should look like a leading actor!"
Cheng Zhu noticed something while shopping.
That is, the majority of customers in many luxury goods counters are young people.
The spending power of young groups has been increasing year by year in recent years.
This is true for both the rich second generation from well-off families and the young people from ordinary families.
This will become particularly prominent starting from 2015.
This is actually related to the popularization of mobile payments and the emergence of functions such as Huabei.
Many people may have this feeling, that is, the feeling is different when paying with cash or using mobile payment at the moment of payment.
In addition, there are a large number of young people who live paycheck to paycheck, and young people with a lot of savings are a minority group.
The emergence of functions such as Huabei can turn your deposit from zero to negative.
What’s even more terrifying is that this thing can be paid in installments!
This is also one of the reasons why many high-consumption items will be able to grow particularly rapidly in the next few years.
"The capital market has also gradually turned its attention to the young group."
"You'll find that many high-consumption items in the past, not only in their advertisements but also in their online promotion models, did not take the route of pleasing young people."
"But the further you go, the more you lick the younger people."
“Even Moutai started to focus more and more on the young market a few years later, and this situation would not have existed in the past few years.”
So in the past few years, Cheng Zhu has actually been able to do a lot in the industry.
Cheng Zhu walked all the way from the east gate of Starlight City to the west gate.
He bought a dark grey coat and a black turtleneck sweater.
Standing at the west gate of Starlight City, he looked at the shops next to the gate.
"It feels like the area here is bigger." Cheng Zhu thought.
His [Yuzu Tea] is located in Dongmen, with an area of only over 100 square meters.
This one is probably about 40 or 50 square meters, almost 200 square meters.
However, in terms of passenger flow, the East Gate has a higher passenger flow. Outside the gate is a six-lane road, while outside the West Gate is a two-lane road.
"The business of this digital product store isn't very good." Cheng Zhu thought.
“It probably has something to do with the Xiaomi across the street and the Apple store in the mall.”
"It's been almost 15 years now, and Lei Jun's Xiaomi has become very successful."
"During the Double 11 shopping festival this year, we sold 1.89 million units in one go. That's amazing!"
"If I remember correctly, by the next year's [Mi Fan Festival], it seemed to have set a new record, with sales of more than 2 million units?"
Cheng Zhu wanted to have a good chat with Manager Wu, the person in charge of investment promotion. If this digital product store in Xidaemun could not survive, he wanted to take it down.
He didn't want to make digital products, but he had a good project in mind, which also required opening a store in a shopping mall.
"Nothing else, I just simply like the shops on the first floor of high-end shopping malls." Cheng Zhu thought.
"On the other hand, Lei Jun lowered the price of mobile phones, and I lowered the price of QQ underwear. If we round it up, we can be considered as people on the same path."
"A perfect match, a perfect match!"
With nothing to do, Cheng Zhu first put the clothes he bought in the car, and then went back to [Yuzu Tea].
When he walked to Starbucks, he happened to see Lei Zi. Uh, no, his name is Richard during work. He happened to see Richard put a small promotional board at the door of the store.
Starbucks' Christmas limited edition drinks are featured above.
Richard looked at the pictures on the promotional board and couldn't understand what the hell was going on in the minds of these people who bought [Pomelo Tea]!
"Christmas is coming! Christmas!"
"As usual at Starbucks, we have replaced the regular cups with red cups that match the Christmas atmosphere!"
"A red cup! A red cup!"
"With such a big change, you guys really don't come and buy a cup, then take a beautiful photo and post it on WeChat Moments or Weibo?"
In fact, this is exactly what happened in previous years.
Once the Christmas limited edition drinks are released, coupled with the red Christmas cups, they will indeed attract more customers, who will keep snapping away after buying coffee.
But for some reason, everyone thinks [Yuzu tea] is more fragrant.
Richard racked his brains but couldn't figure it out.
Cheng Zhuze really understands it very well!
“There are many reasons for this.”
“For example, the new internet-famous milk tea like [Yuzu Tea] is more fresh and trendy.”
"For example, Chinese people prefer milk tea to coffee, and the taste appeals to a wider audience."
"For example, you guys do the same thing every year, so what's so special about changing the cup to red?"
"Also, before Luckin Coffee came along and disrupted the market, the prices of coffee products were already relatively high, and the prices at various coffee shops were not very cheap."
"But milk tea is different. Others charge around 10 yuan per cup."
"Then for some people, the sense of superiority that [Yuzu Tea] can bring to them will be even stronger, and it will be more worth showing off!"
After Richard put away the promotional drawing board, he paid silent attention to it.
As a result, I found that many passers-by just glanced at it casually, and then went to queue up for [Yuzu Tea].
This old-fashioned model is no longer in line with the times.
Cheng Zhu has already started recruiting people. He wants to recruit another team to be responsible for operating the Weibo and official account of [Yuzucha].
This model was used by [HEYTEA] in its previous life relatively early. Taking the official account as an example, when [HEYTEA] was very popular, the number of readings of any article in the official account was over 100,000. The data was quite impressive and also conducive to fan stickiness.
After returning to the store, Cheng Zhu saw the owner of Jiajian Milk Tea, Wang Zhenggang, also known as Gangzi, through the glass.
What a day it is, Lei Zi and Gang Zi are out together.
Next to Gangzi stood a middle-aged man who had a strong aura of nouveau riche. He had a big beer belly, on which was an LV belt, which was particularly noticeable.
This person's name is Zhou Guodong, and he is the person Wang Zhenggang admires most in his milk tea circle.
Because he is just a small low-level franchisee, but Zhou Guodong is a genuine [super franchisee].
He has nearly twenty milk tea shops in Hangzhou alone, and there are more in cities surrounding Hangzhou.
Once this kind of super franchisee joins a milk tea brand, the brand will attach great importance to this kind of person.
In fact, Zhou Guodong is indeed a well-known figure in the milk tea industry in Hangzhou.
Everyone in the circle likes to call him President Guo.
When Coco milk tea was popular, he made Coco. When Yi Dian Dian milk tea was popular, he also made Yi Dian Dian.
He got all the money he deserved.
The vision, resources, business acumen, and insider information of this super franchisee are not comparable to those of a grassroots franchisee like Wang Zhenggang.
When people like Wang Zhenggang were being ripped off by brands, super franchisees like Zhou Guodong had already gone to work on other emerging brands and make another fortune.
They have the strength and courage to make sacrifices, and are also qualified to negotiate terms with emerging brands. If others want to join them, there is no such thing as failing the review qualifications.
For someone like Wang Zhenggang, even if he wants to start a new business, the brand may not necessarily allow him to pass the qualification review.
Ordinary people, sometimes, can only work on their own little piece of land.
The reason why the two are quite familiar with each other is that they are from the same hometown and neither of them is from Hangzhou.
Zhou Guodong looked at this [Yuzu Tea] and to be honest, he was extremely shocked.
"Are you sure this store doesn't accept franchisees?" he asked.
Gangzi immediately replied: "I am sure, he told me personally that [Yuzu Tea] is not open for franchising."
"What a pity." Zhou Guodong said.
Wang Zhenggang thought Zhou Guodong wanted to join [Yuzu Tea], so he said, "Does President Guo want to join too? I think it's a pity. If he allows franchising, I will open one even if I have to sell everything I have."
Gangzi has been completely convinced by the young man Cheng Zhu. Is he now showing signs of changing from a hater to a fan?
How rampant the critics were before, how much support they have now!
【Yuzu Tea】, the god of Hangzhou milk tea!
The sales of a single store are unrivaled in the whole city, reaching the top!
"I mean it's a pity about his brand." Zhou Guodong looked at the big words "Yuzu Tea" on the store.
"Hmm?" Gangzi had no idea what it meant.
The general manager pointed out Jiangshan and said bluntly: "This brand has no future."
(ps: asking for monthly ticket~)
(End of this chapter)
Continue read on readnovelmtl.com
