Chapter 313 One Person Beats All of You
Zhou Guodong, nicknamed Mr. Guo by people in Hangzhou milk tea shops, is one of the three "super franchisees" in Hangzhou's milk tea industry and a well-known tough guy in the industry.
He owns nearly 20 milk tea shops in Hangzhou alone, six of which are his own properties.
If Wang Zhenggang and he were not from the same hometown, then he and Mr. Guo would not be on the same level in the milk tea industry.
Gangzi's admiration for him comes from the fact that he had set his eyes on Yidiandian Milk Tea very early on. When people were not paying much attention to this brand, he had already opened a store, and then, he really made a lot of money!
Wang Zhenggang originally wanted to follow the trend, but when he wanted to join, he was found not even qualified to do so and could not pass the review.
But after this incident, his admiration for his fellow countryman, President Guo, soared. His vision is truly sharp!
But what did the President just say?
He said that this grapefruit tea has no future?
Gangzi’s first reaction was actually a bit like: Xiao Heizi, you’ve exposed your chicken feet!
It’s hard to say, he is just very optimistic about this young man Cheng Zhu.
Or maybe it was because the young man left too deep an impression on him last time.
In the cold wind, he walked into the mall with his hands in his coat pockets. Above his head, the large LED screen displayed many luxury goods advertisements, among which was the phrase: Pomelo tea, creating a new force in Chinese beverages.
He and everyone else in the milk tea industry are not doing the same thing!
At that moment, Gangzi looked at the people in the night and the large screen that was particularly eye-catching in the night. He just felt that he was not on the way to a shopping mall, he was on an ambitious road of life!
Damn it, this is the thing we men can’t stand!
It’s this kind of heroic feeling that feels good!
Mr. Guo, you just came to take a look at the store, and when you heard that the store didn't want to franchise, you said it had no future. I think you were a bit hasty!
After giving instructions, Zhou Guodong turned to look at Wang Zhenggang and asked curiously, "This... Cheng Zhu, right? Is he a rich second-generation?"
"No, I heard that he was just a kid from an ordinary family and he started his own business successfully at a young age. At the beginning, he seemed to have made his first pot of gold in e-commerce, and then he opened a claw machine store on our street." Gangzi knew Cheng Zhu's past experience like the back of his hand.
——It’s like fans bragging about their brother’s achievements to others!
"If he's not a rich second-generation, then it's even more impossible." President Guo began to make a direct conclusion.
"Mr. Guo, what do you mean?" Gangzi insisted that he explain it clearly.
"Look at his store. It requires a huge investment. One store is equivalent to several of ours," said Zhou Guodong.
"If you look at the location, you can tell that the rent is very expensive. If you look at the decoration, the quality, and the publicity, it must have cost a lot of money, right?"
Wang Zhenggang nodded: "But milk tea is also expensive, his profit point must be similar to ours."
He felt that the interest rate for their ten-yuan milk tea should be similar to the interest rate for Cheng Zhu's thirty-yuan milk tea.
The turnover and profit of this [Yuzu Tea] are definitely extremely scary figures.
It doesn’t matter if the initial investment is a little bit bigger, isn’t it good enough if we can make it back?
The more you invest, the more you earn!
Zhou Guodong looked at him and continued, "Since he doesn't want to franchise, then he wants to open his own store. I'll estimate his investment in his next store to be 1 million. I'll just say that."
“How much does it cost for him to open ten stores?”
"How much money will he need when he opens 20 stores?"
"He has no money on hand, so the progress of opening a branch store will be very slow."
"For a brand, is this number of stores across the country considered too many?"
"Yes, his shop is very popular now, and his milk tea is indeed very innovative."
"But you are in this business yourself, so you should know that his new products can be copied by others. It is only a matter of time before they are imitated."
"Let me be frank. You should know that I have a say in the company. I had this idea and wanted to propose to the company to imitate his store and launch a batch of similar new models."
"What's more, he sells it at such a high price. After copying him, we can still start a price war with him."
Gangzi: You dirty thing!
You actually want to propose to the brand to copy grapefruit tea!
But he also felt that what Zhou Guodong said made sense.
In the milk tea industry, technical barriers do exist, but they are not high.
Is it difficult to copy a roasted brown sugar bubble milk tea like this?
In fact, later on, there was a brand called [Luckin Coffee] which became popular with its brown sugar boba. But it didn’t last long as counterfeit stores were rampant across the country. The threshold for making brown sugar boba was extremely low, so the brand ultimately didn’t become a big hit.
"Mr. Guo, what you mean is that the grapefruit tea industry is now in a very good momentum and needs to expand rapidly. If the expansion is too slow, it will be a dead end." Wang Zhenggang humbly asked for advice.
"That's right!" Zhou Guodong smiled and said, "If he had more franchisees like me to support him, this brand would become popular in no time."
Zhou Guodong patted Wang Zhenggang's shoulder gently and said, "You can talk to him. Give him my business card. If he is interested, he can make an appointment with me."
This [super franchisee] began to show his fangs!
This [Yuzu Tea] is so hot, its momentum on the Internet is unstoppable!
Zhou Guodong has never seen such a good marketing case of milk tea. He is really stepping on Starbucks to get to the top!
He didn't understand how the other party did it, he only knew that if the other party was willing to adopt the franchise model, he could come in and get a piece of the pie.
This boss is young and has no background, so maybe he can be manipulated?
The foundation of [Yuzu tea] is too weak.
For [super franchisees], this brand is still in its infancy.
Just a small seedling.
If you join now, your voice will be completely different.
President Guo firmly believes: "You can either come up with tens of millions of dollars at once and expand externally, or you need the support of super franchisees like us."
"Otherwise, you'll definitely be cold before next summer!"
A few minutes later.
——Gangzi is here, and he brought a business card with him.
He felt that what President Guo said made sense.
In addition, he also has his own little thoughts: If Cheng Zhu changes his mind and is willing to open up to franchisees, I also want to join in.
In the fan circle, he seems to have evolved from a hater to a fan, and then wanted to be promoted from a fan to a fangirl.
Cheng Zhu also didn't expect that the man wearing the donkey brand belt who just stood next to Wang Zhenggang was actually the legendary "Super Franchisee".
You know, he once considered becoming a [super franchisee].
However, after listening to Wang Zhenggang's retelling, a nonchalant smile appeared on his face.
Gangzi looked at the expression on the young man's face, and a sentence that is often seen in novels came to his mind: three parts indifference, three parts ridicule, and four parts indifference.
——Shit! It feels like that!
You wouldn't have thought that he was actually a senior online literature enthusiast, but he had always been reading pirated works.
Cheng Zhu looked at the business card in Wang Zhenggang's hand, took it and took a look.
The business card had Zhou Guodong’s name and contact number written on it.
"He even went through the process of handing me a business card. Does he think I will definitely look for him?" Cheng Zhu smiled in his heart.
He raised his head and looked at Wang Zhenggang, saying, "Boss Wang, Mr. Zhou Guodong may be disappointed. I will not open it to franchisees, and I have no plans to contact him."
Most of what Zhou Guodong said was nonsense in Cheng Zhu's eyes, but he was half right about one thing, which was that his direct sales model required a large amount of capital.
But he still underestimated the amount.
A few tens of millions?
A few tens of millions is nothing!
"Boss Cheng, it's fine if you don't plan to open up franchises, but I think we can still meet the national president. More friends mean more opportunities." Wang Zhenggang continued, "Franchisees like him have a say over the brand."
"I heard that there are many large franchisees like this in Hangzhou, and they all intend to suggest that the brand try to imitate your milk tea." Gangzi was extremely enthusiastic and kind.
This actually surprised Cheng Zhu a little.
There were actually some hints in his words.
"Could your mother be a double agent?" Cheng Zhu didn't understand why Boss Wang's temperament changed so drastically.
Gangzi, I still like your previous rebellious look!
But he could see that Wang Zhenggang was indeed kind-hearted, so he said, just like the last time they met, "Boss Wang, would you like to go out and have a cigarette?"
"Okay." How could he refuse?
The two came to the trash can outside the mall, and Wang Zhenggang was very proactive in handing over the cigarette this time.
Cheng Zhu: “.”
Although I bit you a little last time because I wanted to feel good, you are too skilled now, and it feels like you have been trained by me.
After Cheng Zhu took the cigarette and put it in his mouth, he looked up and saw Wang Zhenggang's raised right hand and the flame burning on the lighter in his right hand, lighting the cigarette for him.
——Gangzi, don’t do this, I’m scared!
At this moment, an advertisement for [Yuzu Tea] began to appear on the LED screen outside Starlight City:
Pomelo tea, creating a new force in Chinese beverages.
To be precise, this is the slogan of this brand.
Cheng Zhu flicked the ash on the trash can and pointed at the sentence on the big screen: "Boss Wang, did you see that sentence?"
"I see. Boss Cheng is really impressive. He can advertise in a place like this and mix with these big brands."
Cheng Zhu smiled and said, "Looking at this sentence, who do you think will be the competitors of my milk tea brand?"
This question really stumped Wang Zhenggang.
The next moment, he saw Cheng Zhu pointing at him.
"It's you."
Then he reached into his pocket again, pulled out the business card, and tapped it lightly with his index finger.
"It's him."
Gangzi was a little confused.
Shit, I was called out?
Fortunately, Cheng Zhu quickly added: "But in essence, it is the brand behind you."
"I really don't care whether Zhou Guodong is hostile or friendly to me."
"Because what I am doing now is disruptive to the current milk tea industry."
"So, I am not worried about what kind of communication Mr. Zhou Guodong has with the company, nor am I worried about what the milk tea brand behind him will do."
“Because I knew it very well before the opening.”
Cheng Zhu paused, took a deep puff of his cigarette, and then crushed it hard on the trash can.
"My enemy is the entire traditional milk tea industry."
(ps: First update, please give me a monthly ticket!)
(End of this chapter)
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