Chapter 356: This Child is Like Me
There was a brief silence in the small reception room of Starlight City.
In just over three minutes, Cheng Zhukao explained the brand-new business model of Youcha, which was different from the traditional milk tea industry, allowing Yue Dongyi to double his investment amount from 80 million to 160 million.
But no one expected that he would refuse so decisively.
Moreover, the price was set at 100 million.
Fortunately, Shen Minglang was not present at the moment, otherwise, he would definitely not be able to help himself: Cousin, are you crazy?
Cheng Zhu's approach is indeed quite questionable.
When Mingcheng Capital came to him, he directly raised the price to 130 million because the other party was one minute late.
"Being late for one minute will result in an extra 100 million yuan." This sentence has been widely circulated in the investment circle recently.
There is no way, this melon is really eye-catching and it is hard not to eat it.
Of course, some discerning people in the investment circle knew clearly that the young founder of Youcha probably had high expectations in his heart, and what he wanted was not the mere 30 million offered by Tiancheng Capital.
Yue Dongyi just made a simple calculation in his mind.
He felt that according to the current situation of Youcha, it would cost at least 100 million yuan in 2015 alone.
This is just a base number.
With tens of millions, it would be relatively sufficient.
He felt that the amount of 160 million was enough to allow this young man to go ahead and do his job in 2015.
With his keen business sense, he is extremely optimistic about the prospects of high-end internet celebrity milk tea.
In his opinion, it may not take three years, maybe in about two years or even within two years, Youcha can start the second round of financing!
Once we enter the second round of financing, the amount of money raised will not be as simple as 100 or 200 million.
That amount is going to keep going up and will reach an incredibly shocking and terrifying number!
For Yu Yuedongyi, since he is extremely optimistic about the pomelo tea project, the more he invests in the first round, the greater the subsequent returns will be.
In this way, when it really enters the second or even third round of financing, Prin Capital will have more room.
But he didn't expect that Cheng Zhu would refuse outright, and refused without even thinking about it.
"Do you think that Prin Capital's investment of 160 million is too much?" Yue Dongyi thought.
He was in control of the rhythm of the entire conversation at the beginning, but after Cheng Zhu spoke twice, the rhythm seemed to become disrupted.
Yue Lingjing was watching from the side, and her initial distraction turned into curiosity.
She also began to wonder what Cheng Zhu was thinking.
"Student Cheng, you should know the number of 100 million. For pomelo tea, I can only say it is enough." Yue Dongyi said.
He looked at Cheng Zhu, who looked normal, and suddenly smiled.
"I almost forgot that Xiao Cheng is not just an ordinary freshman. He has been able to build e-commerce business to this level. After a few months, he should have some money on hand to use flexibly."
Cheng Zhu: “.”
Sure enough, his identity as a QQ tycoon was as transparent as a QQ tycoon in front of Prin Capital and could not be hidden at all.
This is how the big information age works. It is not difficult to check what company you have opened, what enterprise you have invested in, and how much shares you own, even if it is only in 2015.
Yue Dongyi also knew that there was another kid named Shen Minglang in the Youcha team, whose family situation was also unusual.
Now, because Jingjing was sitting next to him, he didn't say QQ underwear directly.
As an uncle, he was still a little reluctant to say these words in front of Jingjing.
In fact, Yue Dongyi also learned a little about Cheng Zhu’s series of operations to open the QQ underwear store.
He did not have any prejudice or even discrimination against the young man in front of him just because he was selling such a sensitive thing.
On the contrary, he felt that Cheng Zhu had a lot of ideas.
The road may be wild, but it is steady!
People like them who invest look at the rate of return.
Many projects that are borderline in nature have large investment companies behind them.
Cheng Zhu is running a legal business, so what’s the problem?
In fact, through QQ underwear, we can also see how superb this young man’s marketing skills are.
It seems that he can use different marketing methods when doing different businesses!
This is a real marketing genius!
Precisely for this reason, Yue Dongyi was a little unwilling to invest only 100 million yuan.
From his past investment experience, it can be seen that he is not a person who likes to make small moves.
Otherwise, he would not have become a legendary figure in the investment field.
"One hundred million is too little for us at Prin Capital," said Yue Dongyi.
Yue Lingjing was listening at the side and felt that the scene before her was magical.
As far as she knows, in the past many project leaders would beg their uncle for investment and use various connections to get Prin Capital to help.
Like her father who always likes to complain about himself, knowing that he is not liked by his brother-in-law, he often said in front of his daughter: "Yue Dongyi has too many people asking for help every day!"
But now, Prin Capital wants to pay more, but the other party refuses to accept it!
"Boss Yue, investment is all about returns, isn't it?" Cheng Zhu said, "I believe that the return from a 100 million yuan investment will definitely exceed Boss Yue's current expectations, and may even be several times higher!"
"Oh? Are you so confident?" Yue Dongyi raised his eyes and looked at him.
He felt that the young man in front of him was quite arrogant.
The meaning of the conversation between the two people just now was actually very clear.
Yue Dongyi felt that the return was too little.
Cheng Zhu was telling him, if the return you want in your heart is five times, then I can get it for you ten times or even fifteen times!
In the end, your gain will definitely be much higher than the return you are calculating now based on 160 million!
At this moment, Cheng Zhu met his gaze and calmly looked down at his phone.
"There are five minutes left, and only about twenty seconds left," he said.
He abruptly brought the topic back to the moment Yue Dongyi asked him to give him 15 minutes, but he said he only needed five minutes.
The agreed five minutes haven't even ended yet, Mr. Yue, you're being a little impatient!
The "story" I'm telling is not yet completely finished!
Cheng Zhu began to narrate the contents other than the PPT.
“What I just described is the business model that Yuzucha is currently implementing.”
“There will be a new model in 15 years.”
In the last few seconds, he uttered three words.
Just three words made Yue Dongyi frown and fall into deep thought.
Cheng Zhu said: "Let's do a joint venture!"
Yue Dongyi and Yue Lingjing left.
He exchanged contact information with Cheng Zhu and shook hands before leaving.
In just five minutes, he was convinced by Cheng Zhu.
In the first three minutes or so, he turned 80 million into 160 million, and changed from wanting to share the risk with other capitals to wanting to participate in the first round of financing alone.
The last few tens of seconds are actually the most critical.
In other words, Cheng Zhu actually used the last three words to convince Yue Dongyi to invest only 100 million yuan.
Yue Lingjing listened and watched from the side, but was still a little confused in the end.
She studied fashion design, and joint ventures are also common in the clothing industry.
It’s just that it’s only the beginning of 2015, and the trend of joint ventures has not yet become popular on a large scale. Unlike many years later, even luxury brands will start to engage in crazy joint ventures in order to gain popularity and make money. A typical example is the joint venture between Balenciaga and Gucci.
“But how can we collaborate on a milk tea collaboration?” Yue Lingjing was a little confused.
After the two of them got on the business car, Yue Dongyi glanced at Yue Lingjing and said with a smile: "Jingjing, this schoolmate of yours is very interesting."
The driver, Xiao Wu, was sitting in the driving seat and was a little surprised when he heard this.
He rarely heard Mr. Yue praise someone like this, especially since the other person was just a college student.
"Uncle, can a joint venture really make a milk tea brand popular?" Yue Lingjing showed rare interest in business matters.
"It will definitely work, but it depends on how it is done." Yue Dongyi said: "To be exact, I haven't seen many milk tea brands doing this kind of joint venture."
"I don't actually know whether it will work or not," said Yue Dongyi.
"The specific results will depend on actual operations. But I think it's great that he has such an idea."
"Look, he opened a pomelo tea shop across from Starbucks and posted so many marketing articles on the Internet. He was just trying to take advantage of Starbucks' popularity and elevate his own brand."
"His positioning was very accurate, and his target was very accurate."
“The slogan of ‘building a new force in Chinese beverages’ is just right.”
"This is not a blind scam. He planned it carefully."
“The initial momentum of a brand is actually very important. If the brand’s style is low at the beginning, it will be much more difficult to pull it up later.”
"This is a way for him to get the upper hand. This move alone is enough to make people look at this young man with new eyes."
When Yue Lingjing heard this, she couldn't help but think of the articles written by marketing accounts that she had seen on Weibo.
Needless to say, when she first saw it, everyone in her dormitory was very angry! They all spoke up for Youcha!
Yue Dongyi continued, "As for brand collaboration, it's hard to say. It depends on what brand you're collaborating with, what your purpose is, and what you want to gain. There are too many IPs in this world."
"In the final analysis, co-branding is just a means of hype."
"I think it's good that he has this idea."
"And I can feel that he attaches great importance to the co-branding issue and has great ambitions." Yue Dongyi said in a deep voice.
"Jingjing, think about this, if there was no Prin Capital behind Youcha, what level of brand do you think they could find to collaborate with?"
"Big brands definitely won't work." Yue Lingjing replied.
Anyone with a little common sense can think of this.
Your store is indeed very popular, but so what?
You are just a young seedling in the budding stage, how can you have the nerve to make such a request?
What qualifications do you have to collaborate with our big brand? Aren’t we losing money?
At the current stage of Youcha, there is no possibility of cooperating with such big brands. Even if there is, it will be a very unequal cooperation and everyone will not be on an equal position.
But you said that Prin Capital is behind you, and the person who invested in your project is Prin Capital's [partner], Yue Dongyi, a legend in the investment world, who just raised 100 million yuan in financing?
——Hello! Happy cooperation!!!
Yue Dongyi smiled and said, "So, this kid has a plan in mind step by step, and he has been waiting here for a long time!"
"Even if I hadn't come today, he would have found a way to connect with other leading venture capital firms in the industry."
"We are in the investment business. Sometimes we invest not only in the project, but also in the person behind the project."
"This Cheng Zhu is very thoughtful and smart. Haha, he is a bit like me when I was young." Yue Dongyi laughed heartily.
——"This Child is Similar to Me" from the classic.
"This kid wanted more than just money from the beginning!"
"He also wants resources, and he also wants to take advantage of the situation!"
(ps: First update, please give me a monthly ticket!
My head doesn’t hurt anymore today, but my neck hurts. I don’t understand why.)
(End of this chapter)
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