Chapter 357 No one knows how to show off better than me
Character: Cheng Zhu.
Unlock new achievements: recognition from the veteran king.
At this moment, Cheng Zhu didn't know that Yue Dongyi actually told Yue Lingjing that he had the same demeanor as he did in his past.
All I can say is that the ways of pretending to be cool may be different among the big shots, but the show-off spirit in their bones is definitely similar.
Speaking of which, if both of them are young and aggressive, they might dislike each other and be annoyed by each other's aggressiveness.
But the two are not of the same generation. The appearance of Xiao Cheng makes the veteran Wang Yuedong start to recall the glorious past.
——We are young students in the prime of our youth!
The business car was speeding on the streets of Hangzhou, and Yue Dongyi was heading to Ali.
He thought he had completely figured out Cheng Zhu, but he had no idea that this bastard had deeper and more personal motives in his mind.
【Yuzu tea】, outside the store.
Cheng Zhu looked at the words "Building a new force in China's beverage industry" on the screen and inexplicably wanted to put his hands on his waist.
Then, he said fork and it was fork.
He just stood there with his hands on his hips, looking up, his heart full of pride!
One hundred million, this is one hundred million in financing!
Even with Cheng Zhu's mentality, he still felt a little excited.
This means that 2015 is destined not to be a peaceful year.
He can just let go and do it with great force!
The reality is that [Yuzu Tea] will not be allowed to develop slowly, because once you have the signs, it will be 100% other people who will pick the fruits.
Yuzu tea needs explosive growth, crazy growth!
He could already imagine what kind of bloody storm the butcher knife in his hand would bring to the entire milk tea industry in 2015!
He will hold a knife and chase the entire traditional milk tea industry!
I don't even blink, and I'm not afraid of dry eyes at all. I'll keep cutting it for a year!
"In fact, if the person I met today was not an investment circle tycoon of Yue Dongyi's level, I'm afraid I wouldn't have to talk about the joint venture so early." Cheng Zhu said in his heart.
"This person is too aggressive, and my PPT can't calm him down." He was somewhat helpless about this.
If the person who came was a partner of Tiancheng Capital, then Cheng Zhu would just put out a PPT and talk about the current business model of Youcha, which would be enough to make the other party's eyes light up.
But Yue Dongyi is different. He can see the essence through the phenomenon, and he has seen through Youcha’s current operations.
Then, we must give him something new that he has never heard of!
——Jointly named, an extremely precise sickle.
For certain groups, the harvesting is just like having built-in GPS positioning, you can't escape at all!
For example, if you really like a certain anime character, and you want to drink milk tea today, and two cups of milk tea are placed in front of you, you will of course choose the one that is co-branded with the anime, and after buying it, you may not be able to resist posting it on your Moments.
For example, if it collaborates with a top star on a new drama, won’t the fans go crazy buying it?
In 2015, it was not yet the era when joint ventures became popular.
Unlike many years later, collaborations can be seen everywhere.
This innovative method can achieve terrifying results in the early stages.
It’s not just about making money.
Again, Cheng Zhu never makes money just from selling milk tea!
"Co-branding is ultimately a form of hype, and it can also be said to be a mutual diversion of traffic."
“It can quickly expand brand awareness, achieve a 1+1 greater than 2 spread, and even break the circle effect!”
"In this era of big information, if you only work in the milk tea circle, how much can you do? It's too limited to just stay in your own circle."
"Co-branding is different. You can jump back and forth in different circles."
As far as Cheng Zhu knows, Heytea in its previous life was an expert at collaborations. Statistics show that in just four years, Heytea has collaborated with 74 different brands.
These brands cover various categories, even including Okamoto and Durex.
Of course, sometimes you still need to be cautious when it comes to co-branding, otherwise it can easily backfire.
For example, Heytea’s collaboration with Mr. Muscular in 2021.
As a reborn person, Cheng Zhu is well aware that the road to collaboration is one that is filled with risks and opportunities.
Some ideas are good, they want to be adventurous and come up with new ideas, but whether the final result is good or bad is unknown.
But he is a cheater, so he has no concerns in this regard.
He knows very well what collaborations are beneficial and what collaborations are detrimental.
At the same time, he is also very aware of some of the cool joint operations.
Take Heytea's old rival Nayuki's Tea as an example. Nayuki's most popular recent collaboration is the one with Jay Chou, but the strange thing is that Nayuki's official promotion never mentioned the three words Jay Chou.
The reason is very simple, because they didn't get Jay Chou's authorization at all, and Jay Chou himself was probably very confused.
Naixue only spent a little money to cooperate with an APP called Mint.
When the Metaverse first became popular, Jay Chou authorized Mint APP to use the Metaverse digital collection of the Fantasy album.
Mint APP has the right to use Fantasy’s album images to sell digital virtual collectibles.
It seems that there is no physical object involved here.
Then, here comes the fun part.
Naixue and Bohe APP have created a virtual space of the Fantasy Music Universe. You can enter by scanning the QR code when buying milk tea and receive a virtual keychain.
In order to guide you on how to enter the virtual space, I have specially prepared a batch of activity materials for you. Is that ok?
Anyway, I only used the album cover of Fantasy in my event materials. It’s your fault that you took the photo of the album cover yourself, and your face, Jay Chou, is on it.
Anyway, Naixue’s official website did not mention Jay Chou at all. Although there was a photo of the Fantasy album printed on the cup, the joint name also read: Naixue×Mint.
But marketing accounts were mentioning Jay Chou everywhere, and customers who didn't know the reason were also frantically posting the three words "Jay Chou" on their friends' circles, while also expressing their nostalgia for their youth.
——Hey! I didn’t say Jay Chou! They said that!
This wave of operations can be said to be very cool.
The result, of course, is that the milk tea is a hit all over the country!
This is just one of the cool things in the joint venture routine.
Of course, the most sensational collaboration in the beverage industry in recent times is definitely the sauce-flavored latte between Moutai and Luckin Coffee.
Although many people say it tastes terrible, it did not affect its nationwide sensation. The supply was in short supply, both parties made a lot of money, and its popularity soared.
"For me, with the advantage of being reborn, there are many things I can learn from, or even replicate."
"Of course, we must also try to do better than them! Find ways to fix some of the areas that people criticize."
He even turned around and looked at the Starbucks across the street.
"If conditions permit, we can also have a coffee shop with Starbucks."
"In a few years, tea and coffee will be very popular."
"By then, it won't be me who's trying to scam you."
After a while, Cheng Zhu took out his cell phone and checked the time.
"I guess Shen Minglang is still with the supplier now. I'll give him a call later," he thought to himself.
The reason why Cheng Zhu was unwilling to let Prin Capital invest 160 million was that he really didn't want such strong capital to take up too much.
He doesn't care about tens of millions of dollars, he has it all.
What he wants is resources and leverage.
One hundred million is more than enough. Once all the procedures are completed, we can drop this bomb on the world!
160 million is indeed too much, he needs to leave more space for himself.
Also, leave some space for the Shen family!
"If only someone like Shen Minglang joins, the Shen family's initial investment in Youcha is indeed a bit small." He thought to himself.
He wanted to "kidnap" the entire Shen family, forcing them to board his warship and unable to get off. So, naturally, they would have to invest more in the early stages.
To put it simply, [sunk costs] are not enough!
If the Shen family doesn't invest any money at all, then it will definitely be a bit disappointing.
Based on his current understanding of the Shen family, the young stepmother, Wang Yushan, did not have much power and did not have much say, and the Shen family was basically ruled by Shen's father.
In some families it is very strange that the stepmother takes over the family's home and becomes the person with real power.
As for the younger generation, Shen Qingning has the right to make suggestions, but Shen Minglang can get out of the way.
"Hey, let me call you Uncle Shen first. Uncle, I have reserved this space for you. Whether you want to bleed a lot or not depends on your choice."
Half an hour later, Cheng Zhu received a WeChat report from Shen Minglang.
"Cousin! Now that we're done talking, let's go to the next supplier for comparison," he said.
Mr. Shen has been very motivated recently. Although this is not a project he leads, he is more passionate than ever.
There was no other way. Like the call Cheng Zhu made a few days ago, the other party added 100 million yuan for being one minute late. He was so happy that he almost sweated.
Damn it, this will be a legend I can tell others about from now on!
My cousin is in the back and has already performed well.
As his cousin, I cannot stop charging into battle.
We brothers are united and our strength is unstoppable!
What? You said Jiang Wanzhou is my cousin?
You are so arrogant! Cheng Zhu and I are cousins without any blood relationship!
After seeing the WeChat message from Shen Minglang, Cheng Zhu called him immediately.
"Is there no one else around?" he asked first.
"Now it's just Ningning and I." Shen Minglang replied.
"Then turn on the speaker of your phone and use the hands-free mode." Cheng Zhu ordered.
Upon hearing this, Shen Minglang immediately did as he was told.
Cheng Zhu's voice soon spread from the phone: "I just met with the partner of Prin Capital and we finished the conversation."
Shen Qingning glanced at the phone held by Shen Minglang. In fact, she hadn't heard Cheng Zhu's voice for a long time.
Listening to his calm voice, which was no different from usual, she felt mixed emotions and pursed her lips tightly.
At this moment, this proud girl had no idea what this bastard was thinking about behind her back.
Shen Minglang didn't notice anything unusual about his sister. He was extremely nervous.
"How, what do you say?" he asked.
After learning that Cheng Zhu was going to meet Yue Dongyi of Prin Capital today, Shen Minglang went to Baidu to check it out, and then he found out how awesome this guy is and how strong Prin Capital is!
Prin Capital is one of the top venture capital firms in Shanghai. Companies like Tiancheng Capital are not even up to par and are not on the same level!
When a company partner of this level comes in person, it is no joke.
Shen Minglang felt that Cheng Zhu's tone was too calm and not exciting at all. He guessed that the ending might be neither good nor bad, and he estimated that the other party would say that he wanted to reconsider it.
"My cousin promised me that we are family, so stop being so aggressive in front of me, lest I get angry and get hurt by mistake."
Cheng Zhu really keeps his word and tries to be more restrained.
But doesn’t this mean you should turn on the speakerphone mode on your phone?
——Special circumstances, special circumstances!
Your sister and I are just ordinary friends with a lip-service relationship. We have been in a cold war recently and cannot be considered as complete family members.
As a result, Cheng Zhu's calm voice soon came from the phone again. This short sentence startled Shen Qingning who was next to Shen Minglang.
"In the end, we agreed on 100 million, but Prin Capital insisted on investing 160 million.
—But I didn’t agree.”
(ps: Second update, please give me a monthly ticket!)
(End of this chapter)
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