Chapter 458: Jointly signed with Nirvana in Fire
The early broadcast of "Nirvana in Fire" forced Youcha's second joint event to be brought forward.
Cheng Zhu, the reborn person, has actually become somewhat accustomed to the butterfly effect he has created.
"In my impression, The Disguiser with the same cast should have been broadcast first, followed by Nirvana in Fire," Cheng Zhu thought.
These two dramas were the biggest hits in 2015. They were huge hits and people still watch them repeatedly even after several years. Some of the memes in them were also very popular.
For example: Kneel down, I have something to ask of you.
Judging from the ratings, playback volume, popularity index and other data on various platforms, both dramas are top-notch.
A drama like "Nirvana in Fire" has won numerous awards.
It can be said that this is a very successful year for actor Hu Ge, and he really seems to be dominating the screen.
However, Cheng Zhu knew very well that the rise of "Nirvana in Fire" was actually more tortuous than that of "The Pretender".
This drama didn't become popular right from the beginning, which has something to do with the narrative style and title of its first few episodes.
Despite this, Cheng Zhu still firmly believes that this is the most suitable TV series for co-branding this year, which is related to some of its own special features.
"The [Momo] deal is for gimmicks, for popularity and to attract attention."
"Jointly branding it with Nirvana in Fire means they are really playing the game of reaping the benefits."
Cheng Zhu knew very well that, in fact, no matter what kind of work it was, there would always be people who didn't like it.
But it doesn’t matter, the money he makes is not from these people.
He himself actually thinks that "Nirvana in Fire" cannot be regarded as a top-notch high-IQ, power-struggling drama, and there is a big gap between it and dramas like "The Ming Dynasty".
He originally watched it purely as a happy drama. It was happy where it should be happy, and sad where it should be sad.
The actors' acting skills are also on point, and there are a large number of veteran actors performing well.
This is enough for the general public.
This is one of the reasons why it has a wide audience.
Otherwise, the female audience will definitely be greatly reduced.
To be honest, Cheng Zhu just loves to make money from women.
"It's damn hard to make money from stinky men!"
Of course, whether women are spending stinky men's money is not within his consideration.
As a qualified businessman, he will not choose co-branded partners based on personal preferences.
Even if he personally doesn't like the drama "Nirvana in Fire", he will cooperate as long as he believes that the general public will like it.
The simplest consensus: the purpose of collaboration is to make money!
As long as it brings him a lot of money, he will love it.
The only bad situation now is: "In the previous life, The Disguiser was broadcast first, so Nirvana in Fire, produced by the same team, brought its own traffic when it was broadcast."
"In this case, it was all due to word of mouth that it became popular. The early data was terrible, so the beginning is likely to be even worse."
"However, it seems that The Disguiser had not yet finished airing at that time, and the two dramas collided with each other. I don't know if this will cancel each other out."
But it doesn’t matter.
These days, counterattacks are actually very popular.
The counterattack along the way may attract even more attention!
It’s like when many people see a movie’s box office going up, they can’t help but want to go and see it.
"Now, just wait and see what happens."
Time passed and it was Saturday.
Tonight is the day when "Nirvana in Fire" officially starts airing.
Lin Lu and Cheng Zhu made an appointment. She went to the vegetable market to buy some vegetables, and then cooked for Cheng Zhu herself. After dinner, the two of them happily watched TV series together on the sofa.
It was obvious that ever since the last birthday hug, Xiaolu had come to Cheng Zhu's rental house more and more naturally.
In the past, she felt that this place was a den of dragons and tigers, and walking in would be like walking into a wolf's lair.
She would be willing to let a pervert hold her and nibble on her, but she was afraid of being eaten up.
But now that we've already stayed overnight, what's the big deal about coming over to eat and watch TV series?
Couples in the honeymoon period still like this kind of everyday warmth.
At five o'clock in the afternoon, Lin Lu arrived at Building B of Xinhang Apartment.
Cheng opened the door one by one and saw the vegetables in her hands.
"Ding ding! Isn't it rich?" The voice actor girl started dubbing herself again, as if she was presenting a treasure.
Cheng Zhu took a look at the vegetables such as potatoes, onions and carrots inside, and a guess came to his mind.
"When you say you want to cook for me yourself, do you mean you want to make me curry?" he asked.
As soon as he finished speaking, he saw his girlfriend's bright eyes widened with shock: "Ah! How did you guess that!"
“Because it seems like you can’t cook at all. You must have made some semi-finished products and analyzed them based on the ingredients.” Cheng Zhu said with a smile.
He looked around and continued to expose her: "Where did you hide the curry cubes? You didn't hide it in your bag, did you?"
"Ah! Damn Cheng Zhu! You are such a disgusting person!" Lin Lu was furious. It was obvious that he had guessed right again.
She angrily threw her Chanel bag, known as the "Fat Square Bag", onto the dining table and took out a box of ready-made curry cubes from it.
"I wanted you to guess it carefully." She pursed her lips, feeling that it was really boring.
But when Cheng Zhu looked at her like this, he found it very interesting.
He did not try to comfort her, but said in a sentence: "Okay, Lin Lu, you have investigated me secretly, right? I remember I never said that I like curry. Who told you what I like to eat, Jiang Wanzhou?"
The energetic girl immediately became full of energy again, and said in a very arrogant manner: "Nonsense! I was very observant! Last time we went to eat Thai food together, I saw that you didn't touch the other dishes. You just kept eating the curry chicken!"
"I really envy you for having a girlfriend as considerate as me!" She immediately became excited, and her big eyes curved when she smiled, the typical kind of smiling eyes.
Girls with this kind of eyes will look particularly sweet when they smile. You can't help but be attracted by her smile, and it feels like the whole world will be a little brighter.
Many times, when Cheng Zhu saw Lin Lu laughing, he would involuntarily laugh along with her.
Cheng Zhu simply coaxed her into submission and said with a smile, "Do you need my guidance, or do you want to do it all by yourself?"
"No, I want to do it independently! Today I am the little Chinese chef!" The little deer started to show off again.
When the dog man heard this, the Douyin internet celebrities who cosplayed as the Little Chinese Chef, who were popular for a while in his previous life, emerged in his mind.
That outfit is really eye-catching when worn.
"It's not impossible to put it in as a new model." Cheng Zhu thought.
With Lin Lu's figure, wearing a Chinese Little Chef outfit, coupled with a cute expression, it would probably be a blast!
The QQ tycoon even thought of the slogan for this series of clothing.
——I’ll fire you to death!
At this moment, Lin Lu walked into the kitchen with vegetables and meat, and then looked around with a confused look on his face.
Cheng Zhu had no choice but to go in and help her wash the chopping board and kitchen knife, and then began to peel potatoes for her.
"Let me do the preliminary work and cut the vegetables. You can come when the time comes to truly test your chef's skills," said Cheng Zhu.
In fact, there are ready-made curry cubes, and the subsequent steps are extremely simple, even a fool can make it.
"Okay, okay." Lin Lu nodded.
She also specifically asked Cheng Zhuyi: "Do you like it thicker or thinner?"
"Make it thicker." Cheng Zhu replied.
"OK, easy!" She said as if she could do it easily.
Then, Cheng Zhu saw her using her mobile phone to review the tutorial she had found on the Internet, mumbling silently.
From the boyfriend's perspective, he is happy that his girlfriend, a rich lady, is willing to cook for him, and he will not make excessive demands.
Anyway, it shouldn’t be that bad in the end.
In the end, to Cheng Zhu's surprise, the taste was indeed quite good.
He ate a big bowl of curry rice very graciously and made himself very full.
Lin Lu is the type of person who likes to record her life; she even writes a diary.
Therefore, she also took photos specially.
For those who like to record their lives, if their days go smoothly, then that is the sweetness in their memories, and it becomes sweet every time they look back.
If things don't go well, then it will be the knife of memories.
Fortunately, Cheng Zhu is the kind of person who is good at giving emotional value.
After dinner, the two of them collapsed on the sofa, each checking their phones.
Cheng Zhu was sitting normally, while Lin Lu was lying directly on the sofa, with her little feet placed on Cheng Zhu's thighs, shaking them gently from time to time.
She was browsing Weibo, reading netizens' comments before the broadcast of "Nirvana in Fire".
Soon, she burst into laughter.
"Hahahaha, Cheng Zhu, I'm dying of laughter. Someone asked: Will this drama be named "Good and Evil List"? Isn't it a bit awkward to pronounce?"
What an active fish.
I have to say that there are really a lot of loopholes in the nine-year compulsory education on the Internet.
Some people are so ignorant that you would doubt whether they are deliberately making a fuss.
Cheng Zhu glanced at Lin Lu and said, "But the name of this drama is indeed not very attractive. At first glance, I don't know what the title means."
For some middle-aged and elderly people with low educational level, the title of the drama may seem unfamiliar.
But in fact, among the audience of the drama "Nirvana in Fire", middle-aged people account for a considerable proportion.
Like in his previous life, Cheng Zhu's parents and grandparents were all following the show, especially his mother Xu Yun, who would watch it every time it was replayed on TV.
Lin Lu also felt that Cheng Zhu was right. If she saw the title of this drama by chance, she might not click on it to watch it.
The only attraction may be that the male lead is Hu Ge.
However, before "The Disguiser" and "Nirvana in Fire", Hu Ge had actually been silent for a while and started to act in dramas. The dramas he aired in the past two years were not particularly popular.
The last hit TV series was “The Xuan-Yuan Sword: Scar of Sky” in 2012.
This made Lin Lu a little worried and curious, so she asked, "Cheng Zhu, why did you choose to advertise in this drama and even co-brand it with it?"
"Secret!" Cheng Zhu said with a smile.
"Tsk! If you don't want to tell me, then don't tell me." Lin Lu knew that he liked to keep people in suspense.
She herself does dubbing work and is very familiar with the film and television industry. However, it is still a bit uncertain before the official broadcast.
When she saw the title of the drama, she felt that it seemed a bit high-brow and not popular enough.
Therefore, the little deer could only pray silently in his heart: "It must explode! It must explode!"
Time passed and it was time for the official broadcast.
Lin Lu turned on the TV and asked, "Which channel?"
"It's broadcasted by Beijing Satellite TV and Shanghai Satellite TV, you can pick any one." Cheng Zhu said.
She nodded and turned on the Magic City TV.
These two satellite TV stations cannot be considered bad, but in 2015, Mango TV definitely has the best audience base.
In other words, the innate conditions of this drama are not particularly good.
In 2015, many people actually chose to watch online broadcasts.
But the audience base for online broadcasts was not as large as it is now, and devices such as smartphones had not yet become widely popular.
Nowadays, even the era of online dramas has just begun.
It’s nothing like a few years later, when some dramas simply gave up on being broadcast on satellite TV. It didn’t matter whether the TV stations broadcast it or not, as long as it could be broadcast online.
Therefore, it is particularly important which satellite TV station a drama is broadcast on!
Soon, Shanghai TV officially began broadcasting the first episode of Nirvana in Fire.
Cheng Zhu has watched "Nirvana in Fire" twice, but now he is watching it again with his girlfriend, and he is enjoying it very much.
During this process, he was also secretly observing Lin Lu's expression.
From her state, it can be seen that she is a little confused.
The first few episodes of "Nirvana in Fire" are indeed slow to start, mainly introducing one character after another and explaining the background of the story.
The information given in some places is rather fragmentary, there are a lot of characters appearing, and the relationships between them are quite complicated.
To use the words in online novels, this book does not have the so-called "Golden Three Chapters".
Some people, if they don’t have patience, may choose not to watch after watching for ten or twenty minutes.
Lin Lu is the typical type who doesn't use his brain when reading books, watching TV shows or anime.
Well, this one is pretty obvious, right?
If she hadn't been watching the show with her boyfriend, and the show was related to her boyfriend's career, she might have changed the channel long ago.
So, Cheng Zhu smiled and helped her comb her hair.
"Ah? Have you read the script?" Lin Lu asked curiously.
"No, I have read some of the original work." Cheng Zhu started to make up stories.
In fact, he had never read the original novel, and after watching the drama, he had no intention of reading the original novel.
After the episode ended, Lin Lu turned to look at Cheng Zhu and asked, "Will it be popular?"
"The ratings announced tomorrow probably won't be high." Cheng Zhu said.
"Ah? It's okay. At most the publicity and joint effects will be slightly worse. It's okay!" Lin Lu comforted.
"Oh, I feel a little uncomfortable. Come here and let me lean on you." Cheng Zhu began to show weakness.
After hugging each other, he kept whispering to Lin Lu during the entire commercial break, kissing her little lips until they were crystal clear, and also rubbed her little buttocks twice.
"Oh! Is this how you need to comfort me?" Lin Lu began to feel a little weak.
Cheng Zhuze just smiled and said, "Well, my body is not in good condition, but I feel much better mentally."
“I believe it will open low and end high!”
The fact that Youcha Commercial sponsored "Nirvana in Fire" was publicized on the official blog.
The sponsor is for the online version; you won’t see any ads for pomelo tea on satellite TV.
This was just the price to pay for the co-branding, and Cheng Zhu gladly accepted it.
The advertisement is a hard advertisement, not the kind that is inserted into the plot.
Nowadays, TV dramas dare to accept any advertisements. For example, in some fantasy dramas you can see advertisements for 999 Cold Relief, and they are even integrated into the plot. Therefore, it is not surprising to have a hard advertisement for milk tea at the end of the film.
When Chen Yue first learned about this, she was a little nervous.
In addition to being nervous, she was actually a little relieved.
Because Yucha didn't make any move for a long time, over time, she actually felt it was a bit weird!
Now, under the fierce attack of WoYueCha, YouCha finally started to fight back.
This is the normal rhythm!
But Chen Yue felt that this was just the last struggle of Youcha before it went downhill.
"You're actually going to advertise in a TV show?"
“And the advertising is so hard-hitting!”
"How can your effect be as good as my having celebrities holding a cup of Yuecha when they appear in public?"
"Sure enough, men don't understand the tricks of bringing goods after all."
"This man doesn't understand the mentality of the fan circle at all, and doesn't understand the morality of those brainless female fans."
Chen Yue felt that the cost-effectiveness of Cheng Zhu’s marketing this time could not be compared with her own sales methods.
“Unless this show becomes a huge hit!”
“But looking at the title of this drama, I feel like it has no chance of becoming a hit. What a crappy name,” thought the elite returnee.
Unfortunately, although she thought so rationally in her heart, she still couldn't help but watch the show when it was broadcast.
There was no way, she had been abused by Cheng Zhu too many times.
This ordinary woman always felt that this subordinate man was targeting her, but in fact Cheng Zhu was just punishing her as a by-product.
As it happened more and more times, she actually felt fear in her heart.
After being pressed under the body and rubbed so many times, this fear has become a conditioned reflex.
There was a faint voice telling her: Maybe everything is not that simple!
If Chen Yue doesn't watch this drama herself, she will definitely suffer from insomnia at night and toss and turn!
But when she finished watching the first episode of "Nirvana in Fire", she was completely confused.
“I feel like this plot is boring.”
"Why is it still a bit messy, there are so many characters!"
She actually likes Hu Ge very much. When "The Legend of Sword and Fairy" was broadcast, she was still very young, still a girl, and she was totally fascinated by him.
Under these circumstances, she still found the show a bit boring.
This made Chen Yue feel a little calmer. She thought that she would not suffer from insomnia tonight and would have to use the "Persist in Visiting" headphones.
Sister Yue slept soundly that night.
She also had a dream. She dreamed that this time she was the one who pinned the man to the ground and rubbed him. She became the undisputed queen of the milk tea world and the number one in the new era of milk tea!
After waking up, she realized, "I can search the ratings of Nirvana in Fire online later!"
"Yes, these data should be announced to the public, right?"
"I remember that many people in the fan circle would brag to others that their brother's drama had a viewership rating of over 1 or something like that."
"So, a rating of over 1 is considered impressive, and a rating of a few tenths is considered average?"
As soon as she thought of this, she picked up her phone and started searching for yesterday's ratings for "Nirvana in Fire".
Unexpectedly, she actually found it.
Moreover, the data on the Internet is very complete.
It's not just the ratings of "Nirvana in Fire", but also the ratings of other major satellite TV stations in the same period.
In other words, they can be compared with each other.
She was still a little nervous before watching it.
I’m afraid that Cheng Zhu will win again this time!
She knew very well that advertising was sometimes a matter of luck, but if she was lucky, it could bring in astonishing returns.
But the key point still lies in whether the drama is popular and whether it has a large audience base.
If no one watches the drama, then naturally no one will see the advertisement!
After Chen Yue took a look, the big stone hanging in her heart fell to the ground instantly, and endless ecstasy appeared in her eyes! Her face began to turn slightly red, and she was excited and excited from the inside out!
"He failed. Hahahaha, this lowly guy finally failed for once!"
In the table, the ratings of "Nirvana in Fire" on Shanghai TV were only 0.46, ranking only ninth among all major TV stations in the same period.
(ps: I won the daily championship for two consecutive days. Thanks to you brothers, I will continue to ask for monthly tickets!)
(End of this chapter)
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