Chapter 459 I'm waiting for you to die!
As the ratings of Nirvana in Fire were released, there were many negative voices in the market.
There have been many reports about the flop of this drama.
Many people also said that Hu Ge suffered a disastrous result when he played the leading role in a costume drama again after many years.
"Nirvana in Fire" was broadcasted by Beijing Satellite TV and Shanghai Satellite TV, resulting in traffic diversion between the two TV stations.
However, judging from the ratings of the two channels, it is indeed a bad start.
Such a situation will inevitably greatly reduce the advertising effectiveness of all sponsors.
What’s worse is that the ratings on the second day of the broadcast not only did not increase, but instead went even lower, dropping a little bit more!
This caused the ratings of Shanghai TV in the same period to rank 11th in the country, falling directly out of the top ten!
Judging from the audience base, although Shanghai TV is not as good as Mango TV, it is also in the first tier among major satellite TV stations.
Such a result is indeed a bit ugly, and it does not live up to the huge production and investment of this drama!
At this moment, in the Magic City, inside the company of Prin Capital.
Partner Yue Dongyi and partner Wang Lin were sitting together and discussing this matter.
"I feel that the current situation is a bit troublesome." said the old man Wang Lin.
He looked at Yue Dongyi and said, "After we collaborated with Momo, we should have continued the collaboration while the momentum was good."
"But in the end, he insisted on taking a break before launching so many new products."
Yue Dongyi looked at him and said with a smile: "But aren't these new products also very popular?"
"I admire him for this. The R&D department he leads can indeed accurately control customers' taste buds. However, one thing is one thing, and launching new products and co-branding can be carried out at the same time," said Wang Lin.
After saying that, he couldn't help but say, "You still remember what he said when he came to the meeting last time."
Upon hearing this, Yue Dongyi nodded.
Last time, Cheng Zhu said that he purposely set aside some time to watch his competitors operate recklessly, and then, all he had to do was... watch them laugh!
This is indeed an arrogant statement, and it feels like the originator of the joint venture is looking down on the clowns who are blindly following the trend.
“But look at it now!” Wang Lin spread his hands, “We finally started the second joint venture, and in the end, we chose a TV series like this!”
He and Yue Dongyi are both from Shanghai. They both took time to watch Shanghai TV in the evening and watched the news about Nirvana in Fire in the morning.
Yue Dongyi looked at the old man and said, "But I quite like this drama. I have been watching it every night these past two days."
"It's useless even if you like it. I also hope more people will like it!" Wang Lin smiled helplessly.
Because Cheng Zhu said too much and showed too much of his anger last time, he felt like he was hitting himself in the face at this moment.
You know, this is the first time that the milk tea industry has collaborated with a film or TV series!
Previously, no one had thought that this could be done with film and television dramas.
In recent times, there has indeed been chaos in the milk tea industry due to joint ventures.
Almost all the bigger milk tea brands are doing joint ventures, some are doing it quite well, while others are just messing around!
Collaborating with sanitary napkins like Yuecha is not the most unconventional. The operations of some milk tea brands are completely incomprehensible.
At the beginning, everyone held their breath when they saw Cheng Zhu, the originator of joint ventures, come back.
Then, after seeing him formally take action, a thought popped up in their minds: "That's it?"
Holy shit, that’s it? Hahahaha!
Ever since Cheng Zhu made a strong foray into the milk tea industry, it can be said that he has overturned everyone's dining table.
Under normal circumstances, when a newcomer enters a new industry, even if he eventually becomes a big boss, he will definitely develop slowly in the early stages.
Who would be like him, jumping in headfirst and starting to beat the old masters with random punches, directly labeling us as outdated, and creating a new era of milk tea 3.0 by himself!
During this time, everyone had a fear of being dominated by him.
Every time there is a big move by Yuzu tea, there will be a big earthquake in the industry!
Everyone has prepared themselves mentally this time so as to avoid being scared by Cheng Zhu again.
As a result, he actually pulled a big wave!
Won't you suffer a huge loss from this wave?
There are film and television sponsorships, advertising, and joint ventures, which cost a lot of money.
Now, it will undoubtedly be a situation of public ridicule.
From Wang Lin's perspective, he sincerely felt that if the content of that day's meeting were to spread, the young man Cheng Zhu would probably be nailed to the pillar of shame!
Do you still want to see everyone’s jokes?
Now everyone is laughing at us!
Of course, this old man only complained a few words in front of Yue Dongyi and would definitely not tell these things to others.
He might even give some encouragement to the young man during his next video conference with Cheng Zhu.
Wang Lin is a money-obsessed person. In his opinion, it is useless for him to slander Cheng Zhu. It is better to encourage him more and rekindle his fighting spirit!
Judging from everything that has happened in the past, he still recognizes Cheng Zhu's personal abilities.
It’s just that the setback this time was quite big, and the backlash from these idiot competitors will probably be quite strong.
Everyone is eagerly waiting for this day, waiting for this arrogant guy who dared to compete with Starbucks in the early stage of opening the store and even put forward slogans like "creating a new force in milk tea" to be defeated.
As you can imagine, there will definitely be people who will take advantage of someone’s misfortune!
This opportunity is rare, who wouldn’t want to take advantage of it?
Yue Dongyi looked at Wang Lin and said, "When doing business, everyone makes mistakes sometimes. It's normal. When you invest with me, don't you also make mistakes sometimes?"
After saying that, he pondered for a moment, and finally said: "And I don't know why, I always feel that this kid is still holding back some energy."
Maybe it's the old king's sixth sense about the young king.
But Wang Lin still sighed: "It's useless even if he has a backup plan. In the final analysis, this drama still needs to be popular!"
"Maybe." Yue Dongyi did not comment.
He still remembers Cheng Zhu's comment during an interview that he really liked a sentence written by Shi Tiesheng:
"Treat the suspicious eyes of others as will-o'-the-wisp lights, and walk your night road boldly!"
Time passed, and it was three days after "Nirvana in Fire" was broadcast.
The ratings on the third day were similar to those on the second day, with a slight drop.
Judging from this audience rating curve, in general, the death penalty is already worthy of consideration.
Even if there is extensive publicity and the publicity team works overtime day and night, I don't think it will be of any use.
Shen Guoqiang, who was busy with work, also began to hear about the commercial sponsorship and collaboration between [Yuzu Tea] and "Nirvana in Fire".
In his circle, most people knew that the Shen family had invested in the previously prosperous pomelo tea.
There’s nothing we can do. Who told Shen Minglang to post frequently on WeChat Moments before?
He is now calmer and doesn’t post as often on WeChat Moments, because Cheng Zhu once told him, “You don’t need to speak now, the media will speak for you.”
When Shen Minglang heard this, he was so happy that he couldn't sleep in the middle of the night. He felt like every cell in his body was filled with joy!
These days, Shen Guoqiang is quite busy and is on a business trip again.
He knew about this from a friend.
Shen Guoqiang didn’t understand what ratings were, but watching it fall all the way, he felt that it seemed to be no different from those junk stocks he bought many years ago?
And there's still a chance that the stock will go back up later, it feels like this thing will only go lower and lower!
"Sure enough, I'm about to fall." Such a voice emerged in Shen Guoqiang's heart.
The last time he listened in on a video conference next to Shen Qingning, he felt that Cheng Zhu and Shen Minglang were too arrogant, and both of them were particularly inflated.
"Especially that kid named Cheng Zhu, his words are so outrageous!"
At this moment, a new idea came into Father Shen’s mind.
"I can take this opportunity to go back and give Shen Minglang a lesson."
"Don't just follow what others say all the time and have no opinions of your own."
"The other party may not be right about everything. You have a brain, so you can't completely ignore it. Otherwise, wouldn't it be a waste for me to have given you a head?"
With this thought in mind, Shen Guoqiang started calling Shen Minglang.
"Hello, Dad." [A National Flight Available·Shen Minglang] is still out of town.
"What's the matter with you and "Nirvana in Fire" this time?" Shen Guoqiang said in a bad tone.
"Oh, Dad, you're asking about that." Shen Minglang's tone was particularly relaxed, and he actually said, "Cousin. Uh, no, I usually call Cheng Zhu my cousin, ahem, Cheng Zhu said that this time we got a counterattack script."
Shen Guoqiang held the phone, and his eyelids began to twitch again.
Listen to the tone, and then listen to what he says!
He was about to type his words, but he choked a little for a moment.
Because it is obvious that Shen Minglang still blindly trusts Cheng Zhu.
Look at him, does he look panicked or distressed?
Not at all!
He even seemed to be expecting it!
Shen Minglang: It’s a counterattack. I don’t know when it started. Haha, I’m already feeling a little good!
This script is good, this kind of counterattack script is good, slap in the face!
Shen Guoqiang just felt that this brat of his was a little hopeless. He was almost thirty years old, but he could still be so heartless every day.
Many parents of rich second-generations hate their children for being like this, as if the money they gave them was like the wind!
They have all worked hard to get to where they are today. They have been poor and suffered a lot in the past, and had to fawn on others.
You really don't treat my money as money at all!
"I see you're not nervous at all? You're not nervous about Yuecha's second round of financing of more than 200 million yuan. You're not nervous about the poor results this time and so much money wasted?" Shen Guoqiang's tone became more and more unfriendly.
As a result, Shen Minglang began to comfort him.
"No, Cheng Zhu said that Yuecha's early financing is a good thing for us. As long as we can make a breakthrough this time, the profits in the future will only be greater."
Undoubtedly, this sentence had no comforting effect at all, but instead further angered Shen Guoqiang.
He felt that his son now really did whatever Cheng Zhu said.
It's meaningless. It's completely meaningless.
I guess our Shen family can only rely on Ningning from now on.
Shen Guoqiang snorted coldly, and then said coldly: “Okay, I’ll wait and see.”
Shen Minglang was just about to say "Okay, Dad" when he heard a "beep, beep, beep" sound from the phone and the other end had hung up.
This phone call did not affect the mood of our "sunny and cheerful big boy" at all.
"Just wait and see!" Shen Minglang whistled and thought to himself.
At night, Cheng Zhu picked up his phone and called Wang Wei.
After the call, the information Cheng Zhu obtained was basically what he expected.
“Not many people come to the store specifically to buy the Nirvana in Fire series.” Cheng Zhu thought.
This time, in collaboration with "Nirvana in Fire", Cheng Zhu is prepared to take two paths.
The first way is to make a small upgrade based on the original product. In fact, it is just to sell it in a beautiful "Nirvana in Fire" packaging. The content inside is the same, but the price will be 3 yuan more expensive.
As for the second path, now is not the time.
In fact, the cost of this co-branded product is higher than normal milk tea, and it’s not just 3 yuan more.
Because you bought the co-branded milk tea, you can also get some small peripherals.
For example, there are small cartoon paper card standees that can be placed on the table and stand up.
Before the show was officially aired, every store was piled with a large number of new packaging and a large number of small peripherals.
The amount of preparation that Cheng Zhu put in was staggering!
But it turned out that not many people bought them and they were just piled up in the store.
After all, if the drama is not popular, no one will know what it is.
There is no need to spend more money to buy it.
This caused many employees in the store to start talking about it, thinking that these things would not be used this time and would not be able to be sold.
The most outrageous thing is that all the things in the store haven’t been sold out yet, but a new batch was delivered this morning!
"How much did the boss order at the beginning?"
“How can this be sold?”
“So many of them take up a lot of space.”
“I don’t know when to deal with it.”
Cheng Zhu was naturally very calm, as all this was within his expectations.
He also picked up his mobile phone and searched in a relaxed mood to see if any competitors were trying to take advantage of his misfortune or make sarcastic remarks.
Real business wars are always so direct, and it is normal for the boss to personally come out and criticize.
As a result, he actually saw someone making a sarcastic remark.
First of all, the one who jumped the most happily must be Chen Yue.
After the second round of financing, she would accept interviews from a media outlet every once in a while, appearing in public and building her own persona.
After Cheng Zhudian opened the video, he actually thought: "Wow! My complexion has improved, and I feel like my appearance has improved a little bit!"
No wonder there is a saying in the entertainment industry: Fame nourishes people.
He felt that Sister Yue was in high spirits now because of the good news.
——Are you feeling happy again, Yue?
In the video, the interviewer also asked Chen Yue: "I see many celebrities are drinking Yuecha products. Has Yuecha ever considered sponsoring a TV series or co-branding with a TV series?"
"Not at all!" Chen Yue said directly.
After that, she began to explain her reasons: "I know nothing about the film and television industry. As we all know, even big projects that many people are optimistic about may fail. It is irresponsible to the company to bet on them casually like this."
Cheng Zhu laughed when he saw this.
Although he is a scumbag, he is still very responsible to the company.
"It actually gave me a higher level of understanding! That's great. After studying abroad for a few years, my Chinese skills haven't been completely restored to my Chinese teacher yet." He commented.
In addition to Chen Yue, he also saw some people in the traditional milk tea industry taking the opportunity to get in on the action.
"Co-branding does have a high risk factor."
"We didn't get good results from our last collaboration. I can only say that this is not the right way."
Cheng Zhu: "Of course, you're calling me a heretic."
Finally, something interesting happened.
That night, the ratings of "Nirvana in Fire" increased!
This drama reversed its downward trend and suddenly broke through 0.6 from 0.40!
It is obvious that the early word-of-mouth has begun to ferment.
The first few episodes of "Nirvana in Fire" are not good. In fact, as long as you can endure it, the following parts are still full of exciting moments.
On the Internet, more and more people are starting to discuss this drama.
Many people began to spread the word and spontaneously recommended this costume drama to their relatives and friends.
But Cheng Zhu knew very well that the explosion in ratings of Nirvana in Fire actually started in the middle of the series.
There was a small increase in the early stage, but it only maintained between 0.6-0.8. When it was high, it was around 0.7, but sometimes it would fall back to around 0.6, and it kept going up and down like this.
All he had to do now was wait.
Wait till it explodes completely!
However, two days later, Cheng Zhu suddenly realized that he had also made a wrong judgment.
"I almost forgot that this drama is a well-received drama. In the past life, it has always been ranked first in the iQiyi TV drama ratings list, and Douban also has a score of around 9."
"Although it hasn't become a big hit just yet due to word of mouth, it will only affect the ratings, not my sales!"
"Because this drama has a high ability to attract fans, its fan conversion rate is higher than other dramas!"
“Although the current audience base is average, the conversion rate is high!”
This is how it is in the entertainment industry. Some dramas are well-received but just don’t attract fans.
Some dramas may not be that popular, but they are very good at attracting fans!
The current viewership ratings are actually already considered to be a small hit.
This has led to more and more people choosing to buy co-branded products in Youcha stores!
"Hello, I want Mei Changsu's."
"Can you give me Fei Liu's? I don't want Mei Changsu's."
"Hey, there's Lin Shu's too? I'll have two cups, one for Mei Changsu and one for Lin Shu!"
The staff at Yuzu Tea can clearly feel that the number of people coming to buy the co-branded products every day is more than the day before.
The small peripherals that I originally thought would be piled up in the store as waste now suddenly have a use!
However, there is no trend of joint products becoming a big hit at the moment, so Cheng Zhu is not in a hurry to market it.
He now spends more time and energy on the research and development of new products.
He goes to the R&D department once a day to taste the new products.
This is the second path Cheng Zhu intends to take, and new products related to the characters in the plot will be launched in the future.
There is a product that is particularly suitable for the drama "Nirvana in Fire", which is one of the reasons why he chose to co-brand with this drama.
That is the bayberry series of fruit tea!
This series tastes good, and the word "plum" is in it, which echoes the male protagonist Mei Changsu.
It just so happens that in a while it will be the season for bayberry, and when this drama comes to an end, it is the season for bayberry.
In some places, bayberries start to become available at the end of April, but the taste is actually not very good at this time.
The best time is from the end of May to August.
Cheng Zhu is not in a hurry to launch this new product.
This collaboration is like a precise sickle that will harvest all the fans!
He will make everyone understand once again what the king of marketing is!
From the very beginning, Cheng Zhu was actually waiting for one thing, which was one of the reasons why he felt that the collaboration with "Nirvana in Fire" would be a hit.
"I'm waiting for Mei Changsu to die!"
…
(ps: Ask for monthly ticket!)
(End of this chapter)
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