Chapter 491 Kneel Down! [Ask for Double Monthly Tickets]
Recently, Zhang Qiqi has been obsessed with work and cannot extricate herself.
When she saw Lin Lu and Cheng Zhu holding hands, she said: I am so miserable because I cannot get the love I want.
Thinking that Miss Shen might be the same as her, she said: I’m dying of laughter!
These days, this green tea senior sister has actually been very busy. The rising period of work is always very tiring and busy.
Therefore, after seeing the WeChat message from Yiyi, she agreed without thinking.
“I’ve been really tired these past few days.”
"Yiyi is actually quite caring."
For her, it was not an excessive request for Yi Yi to stay at her cousin's house when she came to Hangzhou to play, not to mention that with her, it was like having an extra life assistant.
She will take the initiative to do a lot of things, such as taking out the trash and cleaning. When she comes home tired from work, she may even make herself a bowl of noodles.
Zhang Qiqi has always been puzzled: "Yiyi's family environment when she was a child should have been very spoiled. In that era, it was rare for families to hire nannies, but she always had an aunt at home when she was a child."
Before Yiyi's biological father went to jail, the mother and daughter lived a very comfortable life and did not have to worry about money.
But she didn't know that being a lover was not that easy.
Some men are very obedient to their mistresses outside and pamper them in every way. There are even cases where the mistresses become spoiled and do not take the original wife seriously.
But some men are quite arrogant in front of their lovers.
Yiyi’s biological father belongs to the latter.
Therefore, every time he came home, Yiyi's mother Meng Qingyu would even make a lot of preparations a day in advance.
In many cases, for a concubine, giving birth to a son or a daughter is completely different, and the confidence will also be different.
That man also happened to be somewhat patriarchal.
Therefore, Yiyi was also required to be well-behaved and sensible, to be sweet-spoken and to have good judgment.
This is also one of the reasons why in Cheng Zhu's eyes, Yiyi is the [Chosen Lover Holy Body].
At this moment, Zhang Qiqi began to send WeChat messages to her "life assistant" for the next period of time.
"You can stay at my place, but I'm very busy with work lately and don't have time to play with you in Hangzhou."
When Meng Yiyi saw the message, she just thought: This is exactly what I want!
She immediately typed: "It's okay, sister. I'm already an adult. You don't have to worry about me. Work comes first."
After she posted this message, she immediately added: "I noticed that your Weibo followers have increased very quickly recently, and your popularity is also very high. Are you going to become popular soon?"
These two sentences were extremely helpful to Zhang Qiqi.
She didn't know how to be modest in front of her innocent cousin. In fact, everyone has a tendency to show off. She immediately typed:
"The company is indeed allocating resources to me now, and is mainly training me to become a leading internet celebrity. This is just the beginning, and the big investment is still to come."
Meng Yiyi naturally praised her a few more times.
Yiyi felt a sense of urgency about the fact that the old woman Zhang Qiqi signed a contract with Gushan Culture.
Since she was present on the day when Cheng Zhu and Zhu Youwei met, she was very perceptive and could fully sense that the CEO of Hangzhou's largest internet celebrity company valued brother Cheng Zhu in his heart.
As for a girl who calls herself the campus belle of a science and engineering university, in Zhu Youwei's eyes she is just a good seedling with good potential.
Therefore, Zhang Qiqi is now rising to the top overnight, and Yiyi has some guesses in her mind.
At this moment, she was lying on the bed in her white pajamas.
The weather was getting hot and she was wearing a short-sleeved shirt and shorts.
There is lace at the bottom of the white pajama shorts, revealing a pair of smooth and well-proportioned white legs.
Yiyi lay flat on the bed with her legs bent, her knees together, and her calves spread out to the sides, forming a triangle with the bed.
This posture caused the lace pajamas to slide down a little bit, and the slightly loose trouser legs allowed a partial glimpse of the thighs.
For her, the best situation right now is actually: her cousin has been pursuing Brother Cheng Zhu, and the two of them are now a little ambiguous.
"If he is single and has no ambiguous relationship, then I will have countless unknown enemies." thought the pure little white flower.
"If he is having a little ambiguity with Zhang Qiqi who is pursuing him, then I only have one enemy - Zhang Qiqi!"
But Zhang Qiqi is such a self-righteous smart guy.
"She can't beat me." The innocent little white flower smiled.
Hot weather often makes people feel restless.
The current milk tea market also has such a trend.
After receiving 600 million yuan, Youcha's development speed was like a rocket, opening new stores and expanding frantically.
Competitors can only watch its market share grow, but they can do nothing about it.
In this situation, it is actually very easy to create a situation where everyone sticks together for warmth.
What’s interesting is that once these friendly competitors band together, Chen Yue, the Yuecha boss lady who was tortured to death by Cheng Zhu, suddenly becomes the tallest among the short ones.
Even though Chen Yue is no match for Cheng Zhu, in "The Heaven Sword and Dragon Saber", the two Xuanming Elders worked together to take a palm strike from Zhang Sanfeng, and thus became famous throughout the world.
Our sister Yue is almost the same.
This meant that she was the backbone and the one in charge of many friendly business exchange meetings.
At this moment, six founders of internet-famous milk tea brands are sitting in a private room of a restaurant in Shenzhen, communicating with each other.
In addition to Yuecha, there is also Lecha, which received 100 million yuan in financing some time ago, and Chayu, which was started by a rich second generation.
It can be said that these six people occupy half of the internet celebrity milk tea market!
The reason is simple, grapefruit tea’s market share is almost close to 70%!
During the communication, Chen Yue could feel that Yu Feng, the founder of Tea Language, was always staring at her.
After this rich second generation added me on WeChat, he would chat with me from time to time.
"Oh, another one who wants to have sex." She sneered in her heart.
Men will only affect the speed at which I make money!
Sister, I don’t need a man!
While chatting at the dinner table, Chen Yue also made a small test.
After probing, she got an answer: "It's exactly what I thought. Some of them also thought about collaborating with those classic old dramas, but unfortunately they were all taken up by Youcha!"
Only Yu Feng kept saying “WTF?” and said, “Why didn’t I think of finding an old drama to co-brand with!”
This made Chen Yue look down on this kind of stupid second generation even more.
Little did people know that Yu Feng was actually the first person to contact the Chinese Paladin and other dramas.
When Nirvana in Fire first became popular, he contacted the Chinese Paladin team.
The people sitting here need each other, but are also wary of each other.
Friendly competitors are just friendly competitors after all.
Since the topic turned to collaboration, everyone started chatting right away.
After all, everyone here has rich experience in joint ventures, but Cheng Zhu, the originator of joint ventures, has relatively few experiences.
Since they have done so many collaborations recently, every one of the people present has had a collaboration that failed miserably, such as Chen Yue's collaboration with sanitary napkins and Yu Feng's collaboration with condoms.
When we talked about these things, everyone was having a great time.
"I was really out of my mind at that time, buying a cup of milk tea and giving away a condom!" Yu Feng said loudly, slapping his thigh in annoyance.
"I thought my writing was genius, but words like 'not a drop left' were actually reported!"
"What era is this, right?"
Everyone was talking at the same time and the atmosphere was quite good.
This is mainly because although they have all suffered setbacks in joint ventures, overall, the gains outweigh the losses.
Later in the conversation, Chen Yue, the backbone, began to guide the topic.
After a moment's silence, she asked, "Do you feel that the effect of the joint venture is not as good as it was at the beginning?"
Yu Feng, who was sitting next to her, immediately said, "Of course. Customers found it new at first, but now they are all used to it."
"Unless people are really interested in this joint event, no one would be willing to spend the money in vain." Yu Feng curled his lips.
There is another reason that everyone knows, and that is the topic they were just talking about. There have been too many incredible collaborations, and many people have begun to feel disgusted with this kind of activity!
The most important thing is that the price will increase by a few dollars every time there is a collaboration.
After going there many times, many people will feel that the food served in these milk tea shops is a bit ugly!
What’s even more fucked up is that when a few internet-famous milk tea brands collaborated on a collaboration, he stopped selling the basic version of his milk tea!
For example, if someone wants to buy Mango Sago, she only wants to drink Mango Sago. As a result, the store now only sells the co-branded packaging of Mango Sago and does not provide the basic version for the time being.
This will also cause some people to be unhappy.
Seeing that everyone felt that the effect of the joint venture was getting worse and worse, Chen Yue had an idea in her mind.
She felt that there was an opportunity to work together to make pomelo tea!
She looked around at everyone and asked, "Does anyone have any particularly good joint plans in the near future?"
Some shook their heads, some remained silent.
If there are any good ideas, no one will say them at this time.
Chen Yue looked at everyone's reactions and began to make suggestions: "Should we all stop doing it for a while? We shouldn't do any joint ventures in the near future."
"Why?" Yu Feng, who seemed to be speaking his mind, immediately asked, his eyes still fixed on Chen Yue, who had a beautiful and delicate makeup.
"Because Youcha will continue to have joint ventures recently. This can be seen from the fact that he has signed contracts with so many classic old dramas." Chen Yue said.
"You mean, we should all hide away and let him dominate for a while?" Yu Feng asked again.
"That's not what I meant." Chen Yue shook her head.
"What is that?"
Chen Yue looked at everyone, spread her hands and said, "I think we should have reached a consensus now, that is, we should not compete with Cheng Zhu in marketing."
As soon as these words came out, some people nodded, while others remained silent.
If no one speaks up, it actually means that the group has agreed.
But this is actually very fatal.
Since the word "Internet celebrity" is included in the name of Internet celebrity milk tea, the most important thing is marketing!
But what we are facing is a marketing king!
Not to mention products like milk tea, he can even market sensitive categories like QQ products very successfully. He is killing it in the industry and his traffic is exploding. Who can compete with him in marketing?
Yu Feng glanced at Chen Yue, who had a pretty face and a nice figure, and spoke again: "But we can't just let him continue to encroach on our market share just because he is so good at marketing, right?"
"Of course not." Chen Yue waved her hand.
Wu Han, the founder of Lecha, immediately asked, "What does Mr. Chen think?"
"I think so. Since there are a large number of customers in the market who are very disgusted with the chaos of joint brands, then shouldn't Cheng Zhu, who is known as the originator of joint brands, take some blame?" she said with a smile.
"But Cheng Zhu rarely collaborates with other companies." Wu Han, the founder of Lecha, frowned slightly.
In fact, as a graduate of a prestigious university, he had a quick mind and guessed what Chen Yue was going to do at once. However, he felt that Chen Yue had to say all these words, so that she could be the leader and the villain.
Sure enough, Chen Yue started: "Does this matter?"
“Is there anything you are not familiar with about the Spring and Autumn writing styles of marketing accounts and media?”
"First, list the chaos in the joint venture, criticize the joint venture thing severely, and then guide the topic to Cheng Zhu, the originator of the joint venture, and the effect will naturally come."
"The spectators are all outsiders, and the keyboard warriors won't investigate it properly, right?"
In fact, it is a very common way of throwing dirty water.
The current atmosphere in the industry is so bad, you, the first person to do a joint name, are the sinner!
If you hadn't taken the lead in the collaboration, how could there have been so many follow-up issues?
As long as Chunqiu's writing skills are good enough, the dirty water will definitely be thrown all over him.
What's more, it is now known that Cheng Zhu will cooperate with many classic old dramas, so his collaborations will definitely not stop.
By that time, we weren't doing any joint ventures, but this originator of joint ventures was still doing it. How could he not achieve the effect of leading the trend?
At this moment, Yu Feng, the second-generation rich man who seemed to have been fascinated by Chen Yue, took the lead in expressing his opinion: "Okay, I agree with Chen Yue's suggestion. We will not have any joint ventures in the near future. Let's try to lead the way."
Wu Han glanced at Yu Feng, and said with disdain in his heart: "We are here to exchange experiences and think about how to fight against the cannibalism from Cheng Zhu together, not for you to be a licking dog and show your loyalty."
"Chen Yue is indeed quite attractive. Her posture makes people want to conquer her and treat her harshly, but you are licking her too fucking hard." Wu Han thought.
This man who used to be a bootlicker while in school now despises bootlickers the most.
After he cursed for a long time in his heart, he began to express his position: "Our Lecha's current joint venture will end in three days, and there are no joint venture arrangements for the time being."
Everyone was talking at once, and only one milk tea brand was going to launch a new joint product in two days. Everything was already prepared, the promotion had already been released, and it couldn't be changed, so they had to go ahead with it.
Chen Yue was extremely satisfied with this.
In the previous public opinion battle, because the Xinhua Daily supported Cheng Zhu, both she and Zhao Long fled and did not dare to act recklessly in front of the official media.
But this time it's different.
"If the momentum is big enough, maybe the official media will come out to criticize the chaotic phenomenon of the joint signature!" Chen Yue thought.
She didn't expect any official media to criticize Cheng Zhu and Youcha.
After all, both Zhejiang Province and the Bulk Province are trying to support him.
But it is still possible to criticize the phenomenon of joint signatures!
At that time, just let the marketing accounts continue to lead the pace.
Chen Yue, who frequently competed with [Headphone Model], began to become more and more excited about the long-distance competition between her and Cheng Zhu.
What’s interesting is that it seems like she hasn’t called Cheng Zhu a bastard for a long time.
"This time, let's see how you can get away with it!" She planned to take out the [Headphones] and enjoy it after returning home tonight.
“Since the expansion of Youzu tea is so fast, no one can beat me and invade my market share. I am the only one who has been cannibalizing other people’s markets, so I must be the number one public enemy in the milk tea industry now.” Cheng Zhu had already been mentally prepared for this.
He didn't care about it at all.
The business world is like a battlefield.
In the past, he overturned the table in the traditional milk tea industry and sat at a new table by himself.
Now, a group of people also want to get on his new table. Can't he just kick them a few times and tell them to get out?
In the afternoon, all shareholders of Youcha held a shareholders' meeting in the conference room.
Yue Dongyi and others held the meeting via video, while Shen Minglang and Shen Qingning both came to the company.
After the meeting, there were only three of them left in the small conference room.
Shen Minglang began to talk to Cheng Zhu: "Cousin, have you seen how we are being vilified online these past two days?"
"Are you talking about the fact that I set a bad example and started a joint venture?" Cheng Zhu said with a smile.
The marketing department of Yuzucha had already told him about this matter.
As soon as there were signs of something going on on the Internet, I notified my boss.
Because Cheng Zhu mentioned it before, we should keep an eye on the public opinion in this regard.
Upon hearing this, Shen Minglang immediately moved the chair under his buttocks and sat closer to Cheng Zhu, saying, "Ah, so you knew?"
Shen Qingning also silently raised her head and looked at Cheng Zhu. She had also noticed the rhythm of the marketing accounts these days.
It just so happens that at this critical juncture, the collaboration between Youcha and "The Legend of Sword and Fairy" is about to be launched!
Cheng Zhu looked at the brother and sister and said with a smile: "So what do you think caused this incident?"
Shen Minglang was about to say that it was because the joint environment was too bad, but Shen Qingning took the lead in answering: "Because of the same industry."
The girl with a cool temperament said calmly: "I took a look and it seems to be organized."
"Yes, you are very perceptive." Cheng Zhu immediately praised.
His current routine is to abuse her in terms of [love between men and women] and praise her in terms of [business].
He did not hesitate to praise you: "I didn't expect you to be so talented in this area. I can say with certainty that it is not like you are organized, but you are definitely organized."
This is a very common phenomenon, so later an angry saying became popular: Whose cake has been touched again?
When someone's cake is taken away, it's natural to fight back.
Cheng Zhu attacks indiscriminately in the milk tea industry. It can be said that wherever he looks, he sees only mortal enemies!
"What should we do then?" Shen Minglang began to ask.
Boss Shen's recent attitude is to first ask questions without hesitation, and then pretend to be second-hand to others.
To my cousin, he asked, “What should I do?”, “What should I do?”, “What should I do?”
Outside, it means: Just listen to me first.
He is now learning Chengzhu more and more like him.
At this moment, Cheng Zhu glanced at him, and then looked at Ningning who had tied her hair into a high ponytail.
"I have known that this would happen one day, so I have already made preparations." Cheng Zhu smiled.
"Is it true?" Shen Minglang's eyes lit up.
"Is it real or fake? Of course it's real!" Cheng Zhu complained about him in his heart.
He turned his head to look at Shen Qingning, and seeing that the cold girl's eyes were always focused on him, he began to speak slowly.
Cheng Zhu’s current state is: I’m a bit tired of him showing off in front of Shen Minglang.
But if Ningning is here, it would be just right~
He said calmly: "I started the collaboration, right?"
"Yes, they all call you the originator of joint ventures!" Shen Minglang added: "That's why everyone is criticizing and scolding you."
“So how did I get involved in the collaboration in the first place?”
“Collaborate with brands, launch new products, and give away some small peripherals.”
"Yes, I made the joint venture of a relatively high quality from the beginning, giving everyone a relatively expensive impression." Cheng Zhu said, "I did this on purpose."
"What do you mean?" Shen Minglang was puzzled.
Shen Qingning seemed to understand a little bit, her brows slightly furrowed, and her brain began to work rapidly.
"Since the starting point of my joint venture is relatively high, everyone has to follow suit, right? So we have to give away small peripherals and have exquisite packaging, and we have to increase the price, right?" Cheng Zhu said.
"Of course, you can't even copy it badly." Shen Minglang got angry when he said this, as if the second-hand knowledge he was pretending to have was not plagiarism.
Cheng Zhu nodded and said, "So, this is the point."
"Are you going to start with the price?" Shen Qingning asked.
"That's right. Starting from this collaboration with 'Legend of Sword and Fairy', for all subsequent collaborations, we will suffer a little loss ourselves. We will not increase the price at all. All co-branded models will be sold at the regular prices!" Cheng Zhu said.
As we all know, the better the sales, the lower the cost.
The process is completely unstoppable, and you can still make a lot of money!
But for the vast majority of internet celebrity milk teas, if this is really done, the risk factor of the joint venture will not only increase, but at least double!
As for those traditional milk teas that are also learning from the joint venture, they can’t afford it.
After all, they only make a few dollars from a cup of milk tea.
You also give away small peripherals, and they are beautifully packaged?
You plan to lose money on every cup you sell, right?
Cheng Zhu’s current thoughts are very simple.
You want to throw dirty water on me, right?
Do you think that it is me, the person who started the joint venture, who has ruined the market atmosphere, made many industries a mess, and made customers unable to help but complain?
Okay, then my main characteristic is that I listen to advice!
The first step is that I won’t raise the price for my collaboration!
OK, OK, it's me who is setting a bad example and it's me who is causing trouble for my colleagues.
I reflect on it and admit my mistakes, okay?
"I want to apologize to my colleagues. Please kneel down and listen."
(ps: The double monthly ticket period is about to end, please give me a monthly ticket!)
(End of this chapter)
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