Chapter 492: Foreshadowing
In the small conference room, Shen Qingning looked at Cheng Zhu deeply.
He said that he deliberately set the starting point of the collaboration higher in the beginning. Whether this was true or just a pretense, only he knew.
However, will his selling at the original price be effective? Of course it will be effective!
“For consumers, the most real thing is always money!”
"Each joint venture is sold at the original price, and the cost of each cup has indeed increased a lot. I guess two or three yuan is the minimum."
“But for us at Yuzucha, it’s totally affordable.” Shen Qingning thought.
Shen Minglang was a little confused when he heard this.
"Cousin, so we are going to perform a set of Seven Injury Fist, hurting the enemy by a thousand and ourselves by eight hundred?" He couldn't help but speak out.
Shen Qingning couldn't bear to listen any longer, so she interrupted and said, "That's not how it works."
"We have high sales volume, so the cost sharing is low, but the cost sharing of these brands will be much higher than ours."
"We may be two or three, but they are definitely not, because the sales volume of these brands is so far away from ours."
Shen Minglang tried to save face: "I understand this, I understand!"
"Maybe I used the wrong words. It's not that I hurt one thousand enemies and lost eight hundred of my own. It's that I hurt several thousand enemies and lost eight hundred of my own." He began to defend himself.
Shen Qingning glanced at him, too lazy to pay attention to him.
At this moment, she just wanted to hear Cheng Zhu continue.
Cheng Zhu saw Ning Ning's eyes focused on him again, so he smiled and said, "Not really, in fact, we may not suffer any loss."
Shen Qingning echoed at this moment: "Because public opinion will be in our favor, we will serve as a role model for the industry, which is also a good marketing."
"That's right." Cheng Zhu snapped his fingers.
Shen Minglang watched them singing the same tune, looking at his sister and then at his cousin. He always felt that he was the only one in the meeting room with too many questions and that he was redundant!
Seeing that he was acting like a fool, Cheng Zhu said, "We are now starting to roll inwards. We are starting to roll up."
"And in this process, many brands' joint ventures will be directly killed by us!"
Shen Qingning looked at him and said, “Are you talking about those internet celebrity brands that have a smaller market share, and those traditional milk tea brands?”
"That's right, this batch will definitely be different from us." Cheng Zhu smiled.
He really didn't mean to show off in front of Ning Ning just now. He did it on purpose to make the starting point and level of the collaboration so high from the beginning.
"Actually, since I started running [Insist on Visiting], every operation I took has been imitated by my peers," said Cheng Zhu.
When Shen Minglang heard about [persistent interviews], he became excited. He didn't care that his sister was sitting there, and he said directly: "Yes, I have seen many stores following the trend of [people and comics integration] model, and they also draw comics of the sellers' shows, and then copy the styles."
Shen Qingning: “.”
She was a little speechless listening to two grown men chatting about QQ products.
Cheng Zhu knew that the tsundere girl was rather reserved and was a little bothered by this kind of topic, so he didn't continue the conversation.
He just said: "After doing this many times, I will think about the follow-up operations at the beginning and think about how we should deal with others who imitate us."
"In fact, you don't necessarily have to give away small peripherals when you collaborate. You can just change the packaging. The difference in cost is actually not that big."
"But when everyone saw that we made the packaging more upscale and had matching peripherals, they followed suit. Milk tea is sold at a premium anyway, and some people raise the price a lot, and there is still profit to be made from it."
"Therefore, as long as the joint venture is not too bad, it is basically profitable."
"This model quickly became popular, and even traditional milk tea brands with stores in cities across the country followed suit, making customers in the entire milk tea market accustomed to this joint model."
"Then, everyone's psychological threshold is also raised."
"At a time like this, if we continue to pursue the high-end joint venture route but do not pass the cost pressure on to the customers, what will happen?" He looked at the brother and sister.
Shen Minglang slammed the table, his face excited: "Bring word of mouth!!!"
Shen Qingning looked at him helplessly, and then said: “It’s mainly to bring differentiation.”
"Yes! That's right!" Cheng Zhu replied immediately and gave a look of high appreciation.
Then, he coaxed Shen Minglang perfunctorily: "Of course there is also word of mouth."
"Hehe!" The sunny and cheerful boy immediately grinned and was very easy to coax.
Cheng Zhu sometimes thinks, it would be great if your sister was as easy to please as you are, and not so arrogant~
He looked at the brother and sister and continued, "Like those affordable traditional milk teas, a cup of milk tea only costs about 10 yuan. If they don't pass the cost of the joint brand on to the customers, their profits won't be able to support it. After all, they only make a few yuan per cup."
"This is equivalent to the veteran troops in the industry, all out!"
Shen Qingning nodded and said, "I roughly calculated in my head that, except for Yuecha, other new forces in milk tea are basically unable to afford it, because there is an initial cost for joint ventures."
"In addition, their sales are very low now, and their market share has been eroded by us. Unless the joint venture effect is very good, in terms of profitability, it is better to sell regular models normally, and there may even be a great risk of loss."
Cheng Zhu affirmed: "You are right. I asked the team to calculate it. It is true that only Yuecha can afford this part of the cost like us. You are amazing."
He doesn't care about anything else and just brags nonsense about business!
Although the tsundere girl looked normal, she was actually a little proud and excited in her heart.
The man with the best legs raised his toes slightly under the table, then gently put them down and tapped the ground three times in a row.
Shen Minglang now completely understood: "So, in fact, most people don't have the conditions to follow us and sell at the original price of the basic model when we are doing a joint venture!"
"So, at best they can only try the lowest form of joint branding, just changing the packaging, nothing else. It's obviously a money-making scam, hahahaha!" He began to laugh excitedly, feeling that he had figured it out.
In this way, isn't differentiation achieved?
Look at how exquisite their pomelo tea is, how much effort it takes. And then look at you, a bunch of people just trying to make money by cutting leeks!
The difference is obvious!
Even if we all sell high-end milk tea at around 30 yuan a cup, it will still seem like we are not in the same league.
Unless you dare to lose money all the way! Take high risks all the way, and make the packaging more exquisite like us, and also give away small peripherals!
If you don't dare to play, you will lose class.
But for high-end internet celebrity milk tea, this is fatal.
Once people think that you are of low class and have lost your style, the number of photos and shares you make on platforms like WeChat Moments will drop rapidly.
As everyone talked in more detail, Shen Minglang became more and more excited.
But after the excitement, he sighed again: "Alas, it's a pity that Yuecha has grown after two rounds of financing and previous expansion, and it can also do the same as us."
“It would be nice if I could do it with Yuecha at the same time!” He was still a little unsatisfied.
"No, no, no!" Cheng Zhu immediately raised a finger and smiled, a smile appearing on his face.
"Ah? Can I get her?" Shen Minglang became excited again.
"Of course." Cheng Zhu replied.
Sister Yue, I am definitely going to do it, and do it hard!
She is so lively and good at causing trouble.
Cheng Zhu tapped the table lightly with his fingertips and said, "Don't you think the movements of these marketing accounts are weird? They have been using my title of "Originator of Joint Ventures" to smear my reputation and make me bear the responsibility for the current joint venture chaos."
"Also, many milk tea brands have stopped doing joint ventures recently. They just stopped suddenly."
Shen Minglang frowned immediately: "You mean, these colleagues are banding together and deliberately leading us?"
"Well, that should be the case. I actually heard some rumors recently." He shrugged.
The milk tea circle is so small, there is no such thing as an impenetrable wall.
Their so-called alliances are actually very fragile.
Although the number of allied forces may still be increasing, and on the surface they are united in their attack and are determined to get rid of the big shark Yucha first, there will also be some fence-sitters.
Some people will fall on both ends.
Some people will deliberately spread rumors.
What's more, Cheng Zhu also bought shares in Mingcha. His senior is an old milk tea man who has been in the circle for so many years and is more informed than Cheng Zhu.
Therefore, Cheng Zhu’s idea is actually very simple.
“If Yuecha continues to imitate us and also does joint ventures without raising prices, then she will be very special in this alliance.” The dog man grinned.
Oh, you took the lead in leading us to deal with Cheng Zhu, but later on, you did the same thing as him, right, and separated yourself from us, right?
Good man, we regard you as our leader, and you lead the rebellion?
Crazy bitch, you are such a crazy bitch, you can’t tell friend from foe, right?
"Cousin, I feel like we need to make a bigger splash about this matter. After all, there are a lot of marketing accounts online that are trying to lead us astray recently, and we must fight back hard!" Shen Minglang was furious.
"Of course." Cheng Zhu said calmly, "And it's easy to do, and it doesn't even cost much."
Cheng Zhu saw Shen Qingning also staring at him curiously, so he slowly gave the answer and pointed to his face: “Do you see this handsome face?”
"Haven't I ever managed my own personal Weibo account?"
"I plan to create a personal Weibo account this time, and then record a video in person to announce this matter to the public!"
Shen Minglang took a breath of cold air when he heard this.
"Hiss, the traffic is going to explode!"
(ps: The first update, there will be more today.
The last few hours for double monthly tickets, please give me monthly tickets!!!)
(End of this chapter)
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