"Beheading men?"
Luo Xi and Yue Lingjing were stunned for a moment when they saw this word. It was a bit hard to describe the feeling.
At first glance, this word does seem very different and strange, and even a bit bloody and violent.
"Kill the man?" Yue Lingjing was also chewing on this word. The smart girl quickly understood it.
"'Zhan' doesn't mean to kill, it should be the 'Zhan' that means to reap what one has achieved," she said.
Luo Xi nodded in agreement: "Actually, it's not wrong to say it's killer. Straight men will be killed by this kind of lip color! Haha!"
She also has a lip gloss from YSL.
This color is quite popular in this brand and is considered one of the hot items, with good sales.
Especially for innocent girls like them, they are not likely to put some fiery red lipstick on their lips.
Therefore, this lighter and more transparent color is also their first choice.
No matter what, the three words "male chauvinism" are now deeply engraved in their minds.
The two girls both thought this word was quite amusing. Moreover, it did have its own flaws.
There were two girls in their dormitory who were in love. One of them had complained about her boyfriend during a night chat in the dormitory, saying that boys' understanding of lipstick was really funny.
However, Yue Lingjing and Luo Xi didn't know what kind of trend this word would set off on the Internet! In just one night, the three words "Zhan Nanse" made a strong presence in front of many Youqu users.
Many young people remember these three words directly after watching it once. Girls find it interesting, and many boys also find it interesting.
The next day, in the Starlight City of Hangzhou.
The first floor of Xingguang City mainly sells luxury goods, while the underground first floor sells beauty products. Zhang Yingying is an ordinary clerk at YSL in Xingguang City.
She came to the store to work today as usual.
Since it is Saturday, there will be more people in the mall today than on weekdays.
Moreover, once the weekend comes, there will be more students and young people in society.
Many of these people have average purchasing power and are slow to pay. However, Zhang Yingying is not the kind of clerk with a bad attitude.
On the contrary, her service attitude has always been very good.
"I am just an employee. You can't think that you are a superior person just because you work for a top international brand, right?"
The people in beauty stores like theirs are actually better. The salesgirls in some luxury stores often look down on people.
Today, while working, Zhang Yingying experienced a small episode. At about five o'clock in the afternoon, two girls walked into the store. They were not very beautiful, but they were full of youth.
Zhang Yingying thought they looked like college students. Because they didn't have that classy vibe.
Once people become the beasts of burden in society, there is an indelible smell of classiness on them!
With her keen eyesight, she could tell at a glance: "The girl on the right is here to buy something, and the one on the left is here to accompany her."
Moreover, judging from their slightly reserved appearance, they probably haven't been to big-name stores to shop. Many young people nowadays have a little social anxiety.
It is obvious that you are here to spend money and consume, but as God, you are timid instead.
"Hello, how can I help you?" Zhang Yingying showed a professional smile on her face and took the initiative to greet him with a kind attitude.
Seeing the little girl's eyes wandering around the lip gloss shelf, she added, "Do you want to buy a lip gloss?"
The girl nodded, pulled her best friend inside, and continued to look around, as if searching for something.
Well, it's the usual reserved, dumb "God" again.
"Do you need me to recommend something to you, or have you already decided which color you want to buy?" Zhang Yingying's attitude remained enthusiastic: "You can try all the colors."
The girl turned her head and looked at her best friend, then asked softly, "Um... I want to see [Men-killing Color]."
Zhang Yingying was slightly stunned when she heard this.
"Can you say that again?" She was a little confused.
"Uh, [male-killing color]." The girl repeated, still a little embarrassed. It was a little awkward to say this word directly.
Her best friend next to her picked up her phone and took another look, then said, "Oh, it's the lip gloss No. 12."
My best friend even raised her cell phone.
Zhang Yingying understood now.
Isn’t that one of our flagship products?
The sales of this color of lip gloss have always been good, and she can sometimes sell several in a day.
It was obvious that the two girls came here just for this lipstick. After a simple color test, they paid directly.
Zhang Yingying was even very enthusiastic and gave them some samples.
After the two girls left, she was still muttering in her heart: "A color that attracts men?" "Does it have a new nickname?"
She also mentioned this while chatting with other store clerks.
Then Zhang Yingying found out that this was because her own brand had put the word GG on Youqu, and the core selling point of GG was its attractiveness to men.
In the next few days, all the employees in this YSL store began to frequently hear this word from customers!
Moreover, everyone can clearly feel that the sales of Lip Glaze #12 are getting better and better day by day!
When they chatted privately, they all felt it was amazing. "Is the GG effect so good this time?"
“It feels like it’s going to be the most popular item in the store!”
"Haha, other lip glosses are not selling well!" But these shop assistants don't know that everything is just beginning!
Time passed, and in the blink of an eye, a week had passed. Slowly, [Man-killing Color] began to be called out.
Once a product is labeled, people will soon refer to it only by its nickname.
This phenomenon is also very common in the watch circle. For example, in the Rolex Daytona series, everyone calls a certain watch "Shawn Yue", and now there is also a "Quan Hongchan".
This kind of star effect is quite common.
But the benefits of a nickname and label like [Zhan Men Se] are really huge! Zhan Men! It sounds very tempting, isn't it?
If this can be firmly bound, why worry about sales?
In fact, when a meme is created, many people will start to follow it.
Gradually, some beauty bloggers began to call lip gloss "male-attracting color" when recommending it.
"Come on, sisters, the next product I want to recommend is very popular recently!"
“Ding ding! This is the one!”
"YSL's [Men-Catching Color]!"
"I don't think I need to explain its characteristics in detail."
"Look at the effect on your lips, sisters, believe me, this one is just...blindfolded!"
Many marketing accounts have also started to stir up trouble.
Especially on places like Weibo, people start making up stories again.
What? My boyfriend buys himself shoes worth over a thousand dollars, but won’t even buy me a lipstick worth a few hundred dollars that’s popular with men? Should we break up?
Anyway, as long as the controversial points are strong, it will become popular!
In addition, some bloggers have started recording videos, randomly picking up a few straight men on the streets and asking them to choose the lip gloss color they think is the best.
The final result is that many people actually chose this one! Of course, some of them are actually scripted.
In this age of bootlicking economy, YSL's attractive colors for men have recently become the first choice for many boys as gifts!
There is no way around it. There is a reason why this thing has become so popular. It really fits the aesthetic taste of many straight men.
This makes the wind start to get stronger and stronger!
In the lipstick world, YSL is relatively strong, but it cannot be said to be the only one dominating the market.
Brands like Chanel, Dior, Armani, etc. also have their own flagship products, which sell very well.
All of these friendly merchants were also a little confused. "A color that attracts men?"
"How did they come up with such a word?" "I am speechless, how can this be popular!"
They watched helplessly as the other's sales got better and better. As the popularity continued to ferment, an amazing scene occurred. For example, YSL's Taobao flagship store, lip glaze #12 was sold out!
Even many offline stores have sold out! This kind of thing happens from time to time in the beauty industry.
But this basically means that a hot [big single product] has appeared! This YSL lip gloss has a good foundation and is already very popular. As a result, with the blessing of Cheng Zhu, the king of marketing, it has directly soared to the sky! The three words "attracting male beauty" have been frequently searched on Weibo recently.
The YSL company was extremely satisfied with the GG effect of [Youqu]. It was the first time for these people to see the horror of [algorithms]!
GG differentiation automation is so terrifying!
8 different styles of GGs are recommended to the right people by algorithms. In addition, the word "male killer" was created, so it's hard not to go viral! "10 million, we only spent 10 million!"
"Just such a small amount of money actually produced such a terrifying effect?" The people at YSL were delighted.
Especially the person in charge who is in contact with Cheng Zhu!
This undoubtedly enabled [Youqu] to fire the first shot in promoting commercialization in a short period of time and instantly made it famous.
Many businesses initially thought that Cheng Zhu was a scary person.
As the king of marketing, it is normal for him to suddenly lead the trend again.
But when everyone really calmed down and studied the GGs of Youqu, they gradually realized how great the advantages of this algorithm-based platform are in playing GGs!
Many things complement each other.
Youqu always seems to stir up terrible waves among young people!
Many businesses began to contact Youqu, and wanted to put GG on the platform.
Although Youqu’s attitude was very clear, saying that Mr. Cheng would not be able to personally handle the business in the future, merchants still flocked to it!
All of a sudden, the GG department of Youqu was extremely busy.
Even the people inside the company did not expect that Mr. Cheng only had to take charge of a project personally and directly revitalize the business system that was being promoted this year!
(ps: Ask for monthly ticket!)
Continue read on readnovelmtl.com
