Yue Lingjing was still a little confused when she walked out of Cheng Zhu's office. She stood outside the door and couldn't help but raise her hand and gently touch her delicate lips. The girl couldn't understand why Mr. Cheng stared at her mouth for a long time and said that she had done a great job.
"Does it have anything to do with YSL?" Jingjing thought.
Cheng Zhu completely aroused her curiosity. She really wanted to know what would happen next.
Besides that, her heartbeat really accelerated. This feeling was a bit strange.
On the other side, Cheng Zhu sat in the office and called the head of the GG department, asking him to contact YSL to see if there was any possibility of cooperation.
"Just now, the lipstick Yue Lingjing put on reminded me."
"She should be wearing YSL's most popular lip gloss, color number: #12!" "It can help boost popularity and create the best GG marketing effect." In the next few days, he was personally responsible for this matter.
The connection between the two sides went smoothly.
Big beauty brands are always willing to spend a lot of money on publicity.
At this stage, Youqu has already become the second largest short video platform and naturally has the qualifications for cooperation.
What's more, this time it was the other party's big boss who came to coordinate in person and said that he would plan it personally.
This immediately made the person in charge at YSL take it seriously!
You know, Cheng Zhu is now a well-known marketing king, and his ability in this area is obvious to all.
How many people can make a small cup of milk tea as good as grapefruit tea? The milk tea economy was created by this guy!
What's more, he has his own traffic. During the docking process, Cheng Zhu originally only planned to take orders worth a few million.
"After all, it's just my first order." He has a good attitude.
In fact, Youqu’s current size cannot be compared with Douyin in its previous life, and it is still in its infancy.
According to Douyin's GG investment data, L'Oréal Paris, which ranks first in the beauty category, invested 100 million yuan in the first half of the year. If spread out over six months, it would be less than 20 million yuan per month.
Therefore, if YSL gave Cheng Zhu an order worth several million, he would expect to complete the marketing in about a month, which was not a small amount.
But in the process of contact, Cheng gradually realized that he still underestimated this international first-line brand.
“They’re really willing to spend money!”
His psychological expectation was five or six million, but the price was negotiated to ten million!
"Fuck, I just said 10 million, I left some room for you to lower it!"
From YSL's perspective, there is only one thing that matters - Mr. Cheng is in charge of the design himself!
Everyone is curious about where this marketing king will start. To be honest, YSL really showed great courage this time.
Because Cheng Zhu said that his plan is to create a [big single product], that is to say, among a large number of color numbers, only one internet celebrity hit will be created!
He only sells the lip gloss series, and only one type of lip gloss in the series! This is another matter.
Cheng Zhu was also happy that the conversation went so smoothly.
"So this is what it feels like to be the top guy on the list?" he joked to himself.
Youqu has started to promote the process of commercialization at this stage, which is undoubtedly a radical decision in the eyes of others. Even Yue Dongyi tried to persuade him, but failed. In their opinion, the most important thing for Youqu to do now is to burn money!
As for making money, those of us who give you money to burn are not in a hurry! However, Cheng Zhu still insisted on doing it his own way.
As mentioned before, the GG delivery of [Youqu] will rely on [algorithms] and take the route of GG distribution automation.
This means recording several different versions of GG, and then sending them to people with different targets, pushing them according to user preferences, in order to maximize the effect!
According to Cheng Zhu's plan, he is currently planning to shoot 8 versions of GG for the lip glaze. The shooting work is basically done by the Internet celebrities of Gushan Culture.
Among them, Zhang Qiqi was responsible for four alone.
Cheng Zhu was so ruthless in training Green Tea, but of course he had to give her some sweet treats occasionally. He knew very well what kind of people in the Internet celebrity circle were like.
“Being able to collaborate with a brand like YSL, even if it’s free, is something I can brag about in the industry!”
These days, big brands are still reluctant to work with internet celebrities. After all, for celebrities, these are resources that need to be fought for.
When Zhang Qiqi learned that she was going to shoot the GG for YSL's most popular lip gloss, she was instantly excited.
She began to tease Cheng Zhu in every way, asking him if he wanted to stay overnight at Xiyuan Apartment.
Unfortunately, Cheng Zhu knew very well that this green tea senior sister was the most likely to become arrogant.
"I've already taken photos of her GG. If we go to Xiyuan Apartment to spend the night, wouldn't that make her... physically and mentally happy!"
“No, no!”
He decisively rejected the invitation from the wealthy family. Woman, you are a little too greedy!
In this regard, Senior Green Tea naturally felt a little disappointed. She also had some thoughts... Fortunately, the shooting task was heavy and the time was tight, so she quickly fell into a busy schedule.
It’s no wonder that the wealthy families nowadays seem to be more beautiful than when she was a little internet celebrity.
Cheng Zhu used to think that the popular saying in the entertainment industry, "Fame brings good fortune," made a lot of sense, but he didn't expect it to also apply to internet celebrities.
After the film came out, Cheng Zhu took a look at it and was quite satisfied with it.
Since Youqu itself is a short video platform, the duration of these soft advertisements will not be too long.
Cheng Zhu: The short ones are cute too, aren’t they?
"Next, it all depends on the algorithm," he thought.
Female dormitory of Polytechnic University.
Yue Lingjing and Luo Xi were sitting together and talking about this matter.
"All YSL's GG campaigns will be launched at 7 o'clock tonight." Yue Lingjing said to Luo Xi.
"Little assistant, has Mr. Cheng asked you to be in charge of this project? Are you involved?" Luo Xi turned her head and asked with a smile.
S
"Uh......" Yue Lingjing was stunned for a moment: "Yes, there is, right?"
She was too embarrassed to tell Xixi that Mr. Cheng wanted to collaborate with YSL in the first place just because she happened to be wearing lip gloss #12 that day.
At seven o'clock in the evening, the two opened Youqu.
"Let's give it a try. How many videos do we need to watch before we can naturally reach GG?" Luo Xi suggested.
"Okay." Yue Lingjing picked up her cell phone.
She kept scrolling down like this, and after about ten videos, she saw YSL's GG.
Moreover, the one she got was the hardest among the 8 versions!
This is a real hard advertisement, not even the kind of soft advertisement that is more acceptable. It is directly selling this lipstick to you!
In the short 15-second video, the camera is basically focused on Zhang Qiqi's face. She has YSL lip gloss No. 12 on her lips.
The makeup of the whole face actually highlights the color of the lip gloss on the lips.
It has a very clear feeling, and it is not a matte color. On the contrary, it is...very moist!
Yes, it's just the right shade of red, without that overly glamorous flaming red lip feel.
However, the gloss is very strong, giving people a very smooth visual impact!
From a female perspective, this color is comfortable and just right. It can add the finishing touch to your makeup, but it won't look too glamorous or too sexy.
From a male perspective, it's even simpler. It looks good!
Want to kiss!
Damn, this little mouth looks so kissable!
After seeing Zhang Qiqi, Luo Xi couldn't help but pat Yue Lingjing lightly, and said excitedly: "Oh! It's Senior Zhang Qiqi!"
Although this green tea senior has graduated, she was one of the most influential figures in the University of Science and Technology when she was studying.
After graduation, she joined Gushan Culture.
Others naturally don't know that her popularity is due to Cheng Zhu's protection. Therefore, the legend of this current Internet celebrity is still circulating in the Polytechnic University. Yue Lingjing also thinks Zhang Qiqi is pretty and tall.
As for her, she was of average height, just over 1.6 meters. Moreover, the styles of the two were also very different.
Kiki has a bit of a royal sister vibe.
Of course, she had been Mr. Cheng's assistant for so long, but she still didn't know his "interpersonal relationships". The only thing that "haunted" her was the business trip to Shanghai.
At this moment, the two little girls sat in the dormitory and watched the GG shot by Zhang Qiqi five times.
In the fifteen-second GG, Zhang Qiqi posed in several ways.
This is a hard advertisement, so she is holding the YSL lip gloss in her hand and posing openly.
But you know what, the emotion is overwhelming.
If she didn't already have it, she might actually want to buy it.
Yue Lingjing thought to herself: "Lipstick is indeed a magical thing."
The same lipstick, when applied on her lips and on Zhang Qiqi's lips, will have completely different effects.
It is worth noting that at the end of GG, he will definitely tell you the brand and color number of the lipstick.
But in addition to this, there are three more words. --【Zhan Male Color】!
Yue Lingjing even felt that the focus of GG seemed to be on these three words.
In the last female voice, the emphasis seems to be on these three words!
These three words appear in each of the 8 GG videos of different styles shot by Cheng Zhurang at Gushan Culture.
Or, in other words, these three words are the core content of every GG! As for what is the color of killing men, it is naturally as the name suggests.
In fact, there is another nickname for the male killer - the straight man killer.
Straight man, a word that carries the tears of the times, seems a bit old-fashioned after many years.
But in 2016, this word is still very popular and full of complaints.
It was after seeing Yue Lingjing that day that Cheng Zhu suddenly realized that YSL's lip glaze No. 12 is the most famous "male-attracting color".
All of a sudden, his mind was opened up! This is the key point of this marketing!
In just one night, the three words [attracting men’s beauty] began to flood the screen of Youqu.com like crazy!
(ps: Ask for monthly ticket!)
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