Chapter 284 Sales Experience
Children are always greedy. When they see other children having delicious food and eating it so happily, they become jealous.
They all pulled their parents’ hands and shouted, “Mom, I want to eat that too.”
"Dad, I want to eat the biscuit in my brother's hand. He is eating it with such relish, it must be delicious. I want to eat it, I want to eat it."
Most parents spoil their children, so they will try their best to meet their needs.
After a while, Zhao Jiaying and his stall went from being deserted to being crowded.
Their cookies were sold out in just a few minutes.
For those who didn’t buy anything, we told them to make more tomorrow and come back to buy it.
The most important thing is that no one complained that they were too expensive. Some even said that they would be willing to buy such delicious cookies for two hundred yuan.
Sure enough, under the leadership of Yao Jiaxin, Zhao Jiaying and Huang Jiaqi's cookies were sold out in just over ten minutes, and 5,000 yuan was earned.
Their original goal was to earn one thousand, but now they have earned four thousand five hundred, which is really great.
Huang Jiaqi took out a thousand yuan and handed it to Yao Jiaxin.
"Sister, thank you for helping us today. If it weren't for your help, we wouldn't have sold out the cookies so quickly and wouldn't have made so much money. This is our reward to you, just as a thank you for your help today."
They still understand the simple principle of repaying kindness.
Yao Jiaxin refused to accept the money. President Ou was still watching from above. If she dared to accept the money, it seemed that she didn't want to continue working here.
However, even if Ou Zichen was not watching, she would not accept the money.
At first she didn't know what the relationship was between these three children and Ou Zichen, but when she saw Zhao Jiaying, she guessed it.
A child who looks very similar to President Ou must be the apple of the president's eye! Although she had never seen the president's daughter, she knew that he had a daughter.
"Sister, can I ask you some questions?"
Zhao Jiaying now has a lot of doubts and wants Yao Jiaxin to tell her.
"Sure, go ahead and ask, sister. I will tell you everything I know without reservation."
If Yao Jiaxin guessed correctly, what Zhao Jiaying wanted to ask was about the sales promotion just now.
"Sister, when we first started, we also took the initiative to let others try our cookies, but no one was willing to try. How did you make others willing to try?"
Yao Jiaxin asked back: "Did you notice who the potential client my sister just picked out was?"
Huang Jiaqi scratched his head and indicated that he didn't know.
"Is it a child?" Chen Haoming asked tentatively.
Zhao Jiaying: "It should be the parent who takes care of the children, right, sister?"
"That's right, little sister. It's fate that we can meet today. Today, I, your sister, will share some sales skills with you."
When the three little guys heard that Yao Jiaxin was going to teach them, they were very enthusiastic. They brought their small stools and sat around Yao Jiaxin.
Yao Jiaxin began to impart some of the sales experience she had learned.
"First of all, you need to have a certain understanding of the products you sell. For example, if you are selling biscuits, then you have to think about who is its largest audience group?"
"Of course it's the children. Children are greedy."
Zhao Jiaying himself is a foodie, so he thought of this.
"Yes, it is indeed children, but the most important thing is their parents. Think about it, children of your age may have pocket money. But those children who are only two or three years old, they have no money. So if they want to buy things, they can only rely on their parents, and only if their parents agree, will they buy them things. So our ultimate goal is still these parents. So we have to find a way to get close to these parents, gain their trust, and then we can sell our products well."
"Sales is a very complex subject. Different products have to target different groups of people, so the sales techniques are also different. In fact, the most important thing is to adapt yourself. You are still young now, so you may not understand what I have said to you. But it doesn't matter. The biscuits you bought have opened up the market. From now on, you just need to sell them well."
Yao Jiaxin majored in sales in college, so she knows a lot about sales.
The most important thing is that she is smart and flexible, which is why she has achieved such good results.
"And do you know why customers don't think a box of ordinary biscuits is expensive and are happy to accept it even if it costs 100 yuan?"
The three little guys shook their heads, indicating they didn't know.
Yao Jiaxin patiently explained to them, "That's because most of the people who come to this mall to shop are rich people. They don't lack money at all, and your cookies are really delicious, so they think it's worth it. On the contrary, if you sell them too cheaply, they won't buy them, because they think such cheap things will lower their status. Do you understand?"
Zhao Jiaying nodded and replied, "Sister, I understand. If our stall was set up in a low-end shopping mall today, it would be difficult to sell if we still sold it for 100 yuan. Because the people there are ordinary people with little money, so they will definitely think it is expensive."
"Yes, little sister, you are very smart."
I thought to myself, she is worthy of being President Ou’s daughter, she is both beautiful and intelligent.
"Well, today we have sold all your cookies, and it's time for me to go. From now on, just remember to observe more and think more. You are so smart, there will be nothing that can stump you. Come on!"
After saying that, she waved goodbye to them because she had to go back and report to Ou Zichen.
Zhao Jiaying remembered what Yao Jiaxin said, which is to observe more and think more.
So, she once again looked at their stall and the surrounding shops.
An idea suddenly came to my mind.
As for the money earned today, Huang Jiaqi originally thought that after deducting the capital, the remaining profit would be divided equally among the three of them.
However, Zhao Jiaying and Chen Haoming refused to take the money because they were not short of money at all, while Huang Jiaqi was short of money. Helping Huang Jiaqi is just to make their leisure time more meaningful.
Huang Jiaqi is very fortunate to have made two such good friends.
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