Chapter 58 Lu Rong's Pricing



Time passed by, and before we knew it, it was noon.

A full hour has passed since the food festival officially began.

Xie Wei's stall is still doing brisk business, showing no signs of slowing down.

In just one hour, they had already made over 100,000 yuan in sales.

If it weren't for the complexity of steak preparation, which sometimes prevents timely delivery, the price could probably be even higher.

Even so, Xie Wei couldn't stop smiling.

Because he knew very well that probably no one in the entire store sold more than him.

He almost burst out laughing when he saw Lu Rong and the others making spicy and sour chicken feet.

How can cheap, run-of-the-mill chicken feet compare to his high-end, wine-infused black pepper grilled steak?

Thinking about what happened at the opening ceremony, Lu Rong still hadn't sold a single item.

Based on this, Lu Rong could indeed get first place, but he would be last.

Thinking about this made him extremely happy.

I couldn't help but hum an unknown little tune.

As he hummed along, he finally couldn't hold back any longer. He waved to Lu Rong and the others and loudly mocked them:

"Hey Kyoto University students, do you want me to help you promote this? Otherwise, I'm afraid you won't even be able to sell 100 yen worth in seven days."

Seeing this, Su Tingyun reacted the fastest, rolling her eyes at him first.

Lu Rong pretended not to hear anything, giving him a "don't bird you" look.

Continue with the work at hand.

Let him be smug for a few minutes now; he'll be driven crazy later.

At this moment, the 1,000 jin of chicken feet that Xu Fei had just bought had all been cooked by them.

More than three thousand boxes were packed in total.

Fortunately, Xu Fei found seven or eight particularly large freezers with exceptionally high capacity, which could barely fit them all inside.

Seeing that the frozen chicken feet had been chilled for almost an hour, the flavor should have reached its peak.

"Alright, let's take out the first batch of chicken feet and sell them," Lu Rong said slowly.

Upon hearing Lu Rong's words, everyone immediately perked up.

It seems they've been waiting for this moment for a long time.

Xu Fei was quick-witted and immediately opened the first freezer, taking out box after box of the first batch of chicken feet.

The others followed suit, taking out chicken feet and placing them in front of the stall.

In just a few minutes, a mountain of chicken feet was piled up in front of the stall.

This first batch alone is estimated to contain seven or eight hundred boxes.

"Senior Lu Rong, how much do we want to sell a box of these chicken feet for?" Su Tingyun asked eagerly, her bright eyes looking at Lu Rong with delight.

These chicken feet are indeed a delicacy, but they're too expensive, and she's worried that people won't buy them.

If you sell it cheaply, sales won't increase.

Therefore, how to price it is a skill.

Lu Rong's eyes darted around as his brain raced through the thoughts.

Xie Wei's steak next door sells for 129 yuan a piece.

My own chicken feet are certainly not as expensive as beef, so it doesn't seem right to sell them for more than 100 yuan.

He was confident that his spicy and sour chicken feet tasted better than the other brand, but he also had to consider the customers' budget.

Then he saw the number on his stall and immediately had an idea.

"Let's sell it for 88 yuan a box, exactly the same as our stall number," Lu Rong said, pointing to the sign in front of the stall.

"88 yuan?" Xu Fei didn't expect Lu Rong to sell it for that price; he thought Lu Rong would sell it for around 40 or 50 yuan.

Not only him, but even the school leaders standing nearby were surprised.

Outside, a box of chicken feet costs only about ten yuan. Currently, a box of chicken feet, including seasonings and sauce, weighs about half a pound.

In terms of cost, it's only about 20 yuan.

If it's sold for 88 yuan, the profit can be four times, and sales will also increase accordingly.

Of course, if it's sold too cheaply, it might not be able to compete with Xie Wei next door.

They sell a single steak for 129 yuan; if they sell 100 steaks, they earn over 10,000 yuan.

And its own tastes are undoubtedly better.

When these school leaders first smelled the aroma of steak from the restaurant next door, they all had the urge to run over and buy some.

But ever since I ate Lu Rong's crispy spicy chicken feet, I've lost all interest in the steak next door.

This simple comparison clearly shows that Lu Rong's crispy spicy chicken feet are a step above.

If you think about it that way, 88 is indeed not expensive.

When these customers discover that the 88-yuan chicken feet taste better than the 129-yuan steak, they will no longer choose the steak.

“Okay, I agree with the proposal.” Principal Zhang Weiguo immediately raised his hand.

“I agree. I think this price is the most appropriate.” Vice Principal Ma Jiang nodded.

The others also agreed.

Seeing that no one had any objections, Lu Rong immediately walked to the stall and shouted at the top of his lungs:

"Crispy and spicy chicken feet, sour and spicy, you can eat them directly without spitting out the bones."

"If you don't like the taste, you won't be charged a single penny."

He shouted loudly, and although the surrounding crowd was crowded and noisy, all the customers heard him.

I immediately became interested.

After all, people buy food largely because they are afraid of wasting money on bad food.

Now Lu Rong says he won't charge if they don't like the food, so no matter what, they won't lose money.

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