Chapter 178 I don't like the little notebook



"Taylor, you also appeared in the puppet show "Sesame Street" today. How did you feel? Was it fun?" Elaine asked.

"It's fun. During the shoot, the director told me that I could just play with them like I was playing with my friends. Big Bird, Huhu Pig, Elmo, and Cookie Monster are sometimes naughty and often imitate my way of speaking," Taylor said with a laugh.

The 15-year-old girl is as beautiful as an angel, with purple eyes and a sweet smile that is enough to make countless hearts beat.

"Let's talk about your movie 'Léon'. It has been released for two weeks now and according to statistics, the box office has reached 6 million. It is very likely to become the box office champion this year. Mr. Grant and Ms. Taylor, are you very happy?" Elaine asked.

"Of course I'm happy." Gary Grant nodded with a smile.

"When I heard the news, I was excited for half the night," Taylor said with a smile.

"Only half the night?"

"Oh~~ I was too excited and fell asleep in the second half of the night." Taylor stuck out her tongue, full of girlishness.

The audience laughed along.

"Mr. Grant, what do you think of Taylor's performance in the movie?" Elaine asked.

"It's great. I've worked with so many actresses, and Taylor is definitely one of the best. Her acting is very vivid."

......

The interview program is very relaxed. The host and guests chat like friends, the audience can ask questions, and the audience outside can make phone calls to interact. This model is simply too fresh.

The entire program lasted one and a half hours, with two commercial breaks. During the commercial breaks, the audience did not switch to other channels, which shows that the program has a very high stickiness.

NBC's top executives are still in the broadcast studio watching the show. They have been sitting here for a whole day and some of them are already showing signs of fatigue.

Watching the interview and chatting, a CEO said: "We also have an interview program. This is not new. When we conducted a questionnaire survey, our interview program was also ranked at the top in terms of audience popularity."

Nowadays, it is not as easy to collect ratings as it is in later generations. You can't just turn on your computer and see them. Now we can only collect data through questionnaires, so the feedback is a bit slow. It often takes one or two months to know whether the audience likes a program.

"However, this mode of on-site interaction and telephone questioning is indeed worth learning. This way the audience will feel more involved. If the host asks you questions, it will be like you are talking to a big star. That feeling must be great."

The president thought for a moment and asked, "Can I borrow this?"

"It's possible, but I'm afraid ABC will come up with some copyright issue again." someone said.

NBC President: ...

However, several movie company owners have discovered that accepting television interviews during the release of a movie will definitely play an extremely good promotional role for the movie.

MGM boss Mayer is wondering if the box office of "Leon: The Professional" will jump tomorrow because of this interview.

He also benefits from the increase in box office revenue.

The interview program ended with enthusiastic applause from the audience. Yilian completed her debut and the whole process was perfect. Many people immediately remembered this smart and beautiful female host of ABC TV station.

After the interview program, there is another long advertisement.

"The Hardy's Grand Hotel in Las Vegas is about to open, we look forward to your visit!"

In the promotional video.

The casino was as magnificent as a palace, with rows of slot machines and dozens of gaming tables, where a group of people were playing excitedly.

Bar, gym, tennis room, swimming pool, hotel.

Wine, beauties, excitement and fun.

Finally, a group of young beauties in bikinis appeared in the camera, loudly inviting people to go to Las Vegas, and then jumped into the water one by one, shouting with joy.

The casino will open in half a month, and Hardy began to advertise for this industry. This time the casino must be a huge success.

End of ad.

Play the movie "A Deadly Fist".

This is also one of the highlights of tonight.

"The Wild One" was only released last year and is considered a new movie. It won the box office championship last year and then achieved impressive results at this year's Golden Globe Awards and Oscars.

Such a good movie was actually broadcast on TV. Many people were amazed at the generosity of the boss of ABC. You have to know that once a movie is broadcast on TV, it is almost impossible to be shown in theaters in the future.

Now that you can watch movies for free, many people feel like they have made a fortune. Tonight, the programs on other TV channels are bound to have few viewers.

Movie playback.

Senior executives from both NBC and CBS returned to the conference room.

They know that this is the end of ABC's show tonight.

Next,

They need to study how to deal with the rapid rise of ABC TV.

Although today is only the first day of broadcasting, both TV stations feel a strong sense of crisis.

After watching ABC's program and then watching my own program, I feel that I am a step behind theirs. How can the audience not feel the same?

If ABC maintains this state, the audiences of their two TV stations will be completely drawn away by ABC, the ratings will drop, and the advertising revenue will also decrease, making life even more difficult in the future.

One vice president said angrily: "How much does it cost for them to produce so many shows? Jon Hardy is really willing to spend money."

Another vice president said, "There's nothing we can do. They are indeed rich. Apart from anything else, a Playboy magazine can support a TV station."

"The question now is what should we do? Should we increase the program length and produce more high-quality programs?" the president asked with a frown.

None of the other vice presidents spoke for a while.

They used to broadcast 5 hours of programs every day, from 6pm to 11pm, while ABC broadcasts from 8am to 12pm, a full 16 hours, which is more than three times as much as theirs.

They have to add 11 hours of programming to catch up with ABC. It gives me a headache just thinking about what to broadcast in these 11 hours.

Besides,

The quality of programs produced by ABC is so high. How much investment would it take to produce our own programs? Would the board of directors approve it?

It seems that many problems have no answers.

A vice president suggested, "President, why don't we also launch a TV shopping app? Go for it head-on. What's wrong with copyright infringement? Let ABC sue. Lawsuits take time. We can hire a lawyer to drag it out for at least half a year or a year. Even if we lose the lawsuit in the end, the worst that can happen is that we have to pay a portion of the money.

During this time, we can make a lot of money. The board of directors will see the money and will not care even if there is a lawsuit. We can also get the money and produce more programs. "

The president is also jealous of TV shopping.

He thought for a moment and said, "I need to talk to the chairman about this matter."

"Go back and each of you write a TV station development plan and hand it to me in two days. If we don't want to be left behind by ABC, we must improve. Let's brainstorm and deal with ABC together. Okay, let's adjourn this meeting."

They watched TV all day and were very tired.

CBS executives are also studying ABC. Everyone feels the threat from ABC, and even feels that the two sides are not even on the same level.

The CBS top management held a meeting until after 3 a.m. and finally determined several directions.

The duration must be increased, at least there must be programs in the main time period. As for what programs to produce, it is unrealistic to produce high-quality programs on a large scale, but ABC's teaching programs gave them inspiration.

Find two people to play chess, with someone explaining the game, and call it chess instruction.

Get three people to fight the landlord,

Four people are playing bridge.

can all be turned into shows.

We can even offer French and Spanish teaching programs.

Or a fishing show.

Some people even suggested teaching home appliance repair.

As for producing one or two quality programs, we also need to retain the audience. The final result of the discussion is to imitate ABC and produce similar programs, but we cannot infringe on the copyright and just borrow from them.

......

As for those bigwigs in the film industry who pay attention to the television industry, they were also greatly shocked tonight. They didn't feel threatened by NBC and CBS before, but after watching ABC, they finally understood that it's not that there is no threat to the television industry, but that the production level of those two companies is not good enough.

Now that they have watched ABC TV, they find that if they have a choice between movies and TV, they are likely to stay home and watch TV.

Why?

Watching a movie is troublesome. You need to drive to the theater, spend money to buy tickets, and it is also affected by weather, safety, etc.

But you don't need a TV. You can watch your favorite programs while lying comfortably at home in your pajamas.

Previously, the bigwigs in the film industry were still dissatisfied, but now they have all given up their previous contempt.

The next day.

Several major newspapers reported the launch of ABC.

"ABC's programs are very novel and good to watch, and they can hold the audience tightly. If the other two TV stations don't change, they will probably be left far behind."

"The length of the program has been increased by 11 hours, and the quality of the programs has been greatly improved. ABC and CBS have obviously been left behind. However, we welcome this situation because the audience can enjoy better entertainment programs."

"A week later, the Los Angeles Times is preparing to conduct a new round of TV station surveys, which will include ABC TV."

Eight o'clock the next morning.

ABC TV continues to broadcast.

Everyone knows that other TV stations have no programs during the day, so it is natural for them to tune into ABC TV.

Today's column is not "Estee Lauder Teaches You Makeup", but a program called "Beauty Kitchen" that teaches housewives how to cook delicious food.

A gentle-looking woman in her thirties was chatting with the audience on TV while teaching the women how to cook delicious food.

Cakes, toast, omelettes, sandwiches, salads, grilled meats, vegetable sides, chicken wings, ribs and more.

There will be a lot of ingredients and home appliances in this program. The TV station has found dealers to advertise these items. Just in this kitchen, there are more than a hundred kinds of kitchen utensils and ingredients used.

Is it expensive to charge $2,000 per company for advertising to be on TV?

It's simply a cheap death.

By this calculation, the annual advertising fee for this beautiful kitchen program is 2 million US dollars, which is definitely an astonishing income.

After the teaching time, there are still documentaries. The documentary played today is.

"Battle of Iwo Jima".

This documentary records how brutal the battle between the U.S. and Japanese armies was in the battle for Iwo Jima. This documentary was specially produced by Hardy.

The U.S. military has never lacked war correspondents, who recorded a lot of footage. Hardy used his connections with Major General Williams to buy a copy from the military and had the people at HD Pictures produce it.

This kind of documentary is not difficult for HD Films. It only takes two or three days to complete the video and dubbing.

In the documentary,

Many American soldiers were killed by the Japanese, and even more were injured. It was a tragic event. Seeing their own people being killed made the Americans hate the Japanese even more.

Yesterday was "Pearl Harbor".

Today is "Battle of Iwo Jima".

Some people think,

How much does this ABC TV station dislike the Japanese!


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