In addition to reporting domestic and international news, ABC TV's noon news also reported a more interesting news.
The Estee Lauder cosmetics store was jammed with customers because there were too many of them. Too many people placed orders on the "TV shopping" yesterday, and today they all went to the counter to buy goods, and the staff were extremely busy.
The TV station specially recorded a half-minute video.
The women took the numbers in their hands and after verification at the counter, they could get their favorite perfumes, lipsticks, and makeup boxes at the same price as TV shopping. The women were all beaming with joy after receiving the items.
"Did you buy it?"
The male news host asked the female host.
The female host smiled and said, "Haha, I actually bought it. How could I not buy it at such a good price?"
"What will be sold in the live broadcast this afternoon? Do you have any inside information?"
"No, I'm looking forward to it too."
Many people who were originally skeptical about TV shopping were tempted after seeing that people actually bought cheap goods through TV shopping.
Now many people are eager to know what is sold in the afternoon, and if it is cheap, they will try TV shopping themselves.
The lunch news ends and TV shopping begins.
"Dear audience friends, today's 'TV Shopping' begins. Our rules remain the same, and we still place orders by phone. However, we have some regrettable news today. Due to transportation reasons, this product is only available in Los Angeles and San Francisco."
"Well, today we have brought you something good, please look..." the host said as he pulled open the velvet cover to reveal a beautiful little motorcycle inside.
"This scooter is called 'Bumblebee' and comes in three colors: red, yellow and green. You can tell the operator which color you prefer."
The female host next to her asked, "This kind of scooter generally costs around $120 to $150 on the market. I wonder how much discount this scooter can get today?"
The male host smiled and said loudly to the camera: "I don't decide the price today, it's up to the customer."
"Ah, how do customers set the price?" the female host asked in surprise.
"The original price of this car is $118, but we at TV Shopping are offering a discount, so the price is $98, which is $20 cheaper than the original price."
"But that's not all. Why do we say it's customer pricing? Because the boss has given a tiered pricing rule. If the sales volume today exceeds 500, the price per unit will be reduced to 88 yuan."
"If we sell more than 1,000 units today, the price will drop to $78."
The female host understood and asked, "What if we sell more? Will there be bigger discounts?"
The male host shook his head.
"Selling 1,000 vehicles is already a lot."
"What if we can really sell more?" the female host asked relentlessly.
The male host gritted his teeth.
"If we sell 2,000 units, the price will drop to 68 yuan."
"What if we sell 3,000 units?" the female host asked again.
"Then I'll give you an outrageous price of 58 yuan a piece."
"Wow, this is equivalent to half the price, is it enough to cover the cost?" another female host exclaimed in surprise.
The male host said loudly to the camera, "Okay, ordering will start immediately. Just make a phone call and you can make a reservation. Start now!"
Following the host's roar.
The camera turns to the call center, where the call girls start to get busy.
Ten minutes later,
The director sent over data showing that 80 people had placed orders. Twenty minutes later, 200 people had placed orders. Half an hour later, 300 people had placed orders. An hour later, 500 people had placed orders.
The host shouted, "Well, the price is now down to $88 a car."
“Let’s see if we can get to $78 today.”
Two hours later, the director reported that 1,000 units had been sold, and the three hosts cheered excitedly.
"Now the price is $78 a car."
Within three hours, the number reached two thousand.
Four hours later, the number reached 2,500.
The digital growth is clearly somewhat weak.
This is what a female anchor said, "I thought of one thing. If someone deliberately ordered two, or ordered but didn't buy, when the number reaches 3,000, will the price still be $58?"
The male host was startled and covered the female host's mouth with his hand.
"Drag her away, quickly, she is a traitor to the TV station." The recording room was bustling with activity.
The audience seemed to be reminded and many people called again. Soon the order quantity reached 3,000 units.
The male host was depressed.
"I never thought that I would actually order 3,000 units. The price is $58, which is the cost price. The company may have to pay for the freight. I set the price too low. What should I do? Will my boss fire me?"
When the audience saw the male host's expression, they became even more excited and more people called. In fact, this was just like a game and people were happily participating in it.
When today's TV shopping was over, the host announced that there were a total of 3,656 telephone orders, so according to the agreement, the price per unit was only US$58.
Those who buy motorcycles feel that they have won, that they have defeated the evil capitalists and fleeced them.
Hardy received a report that the actual order quantity was about 2,500 units. If sold at US$58 per unit, many people said that this price was indeed the cost price. They did not know that Hardy purchased the goods at US$38 per unit.
If you make $20 per machine, your profit today would be $50,000.
......
Andy found Hardy and reported the stock market situation to him.
"Boss, the stock price of Playboy magazine has soared today, from $24.5 to $31.2. Your assets have increased significantly again."
"I had a feeling it was coming," Hardy said with a smile.
"The two stocks I mentioned in the show, construction stocks and livelihood stocks, also rose a lot today, generally increasing by more than 3%."
"I mentioned military stocks and general-purpose stocks. Since I didn't mention any specific stocks, all military stocks and general-purpose stocks fell today."
Hardy nodded.
"It seems that our prediction was correct. This financial stock analysis program has a significant impact on the stock market. Andy, keep doing it."
"I'll take care of it, boss." Andy said.
As soon as Andy left, Hardy received a call from MGM boss Mayer.
"Hardy, the movie Leon: The Professional saw a huge surge in attendance today. Yesterday the attendance was only 40%, but today it soared to 80%. I watched the talk show yesterday, and it seemed to have a very good stimulating effect on the movie, bringing more people to the theater," said Meyer.
"I had a hunch, but I didn't expect the effect would be so good," Hardy said with a smile.
"Hardy, I watched ABC's show yesterday from beginning to end, and I have to say it was very well done. I heard that both NBC and CBS felt the pressure and held meetings overnight to discuss countermeasures. I guess they will work together to encircle you." Meyer said.
"This is normal. There is progress only when there is competition. But I'm afraid it will be difficult for them to catch up with me. I still have a lot of tricks up my sleeve." Hardy said confidently.
Meyer paused.
"Hardy, I want to buy ABC shares. How about 30% or 10 million? I can guarantee you absolute control over the TV station." Mayer said.
Hardy smiled.
"Mr. Mayer, you know that before you, Paramount and Warner Bros. both called me and wanted to buy ABC shares."
Hardy did not say the specific content of the call, but it has already caused considerable pressure on Mayer.
Big Eight has always been a competitor, and he doesn't want to be surpassed by other film companies. Although Hardy's HD Pictures was doing well before, Mayer knows the strength of HD, and HD Pictures is actually still a long way from MGM.
He wasn't worried about anything.
But now that Hardy has created ABC, his influence in the entertainment industry has suddenly caught up with MGM. If Hardy is taken away by other film companies, it will definitely be a huge blow to MGM.
"So what do you think?" Meyer asked.
"It's not impossible for MGM to acquire ABC shares, but there are several conditions," Hardy said.
"Tell me about it."
"30% of the shares is too much. I will sell 20% at most. As for the price, it's what I said before, 20% for 20 million. Mr. Mayer, you also know that the other two TV stations are not profitable, while my ABC can make more than 10 million a year."
"Now that we have formed a partnership, I hope MGM will open its film library to ABC. You can keep the top ones to continue making money, and the rest will be broadcast by ABC, including Tom and Jerry. Of course, ABC will pay for the use of MGM films."
"Third, MGM has always been the company with the strongest production capabilities in Hollywood. I hope MGM can help ABC produce programs, including TV series, variety shows, cartoons, etc."
"Fourth, I heard that Mr. Mayer owns 11% of the Los Angeles Times shares. I hope to acquire these shares."
Hardy wanted to build his own media empire, and newspapers were an important part of it. The Los Angeles Times was one of the three largest newspapers in the United States, and its influence and status were second only to the New York Times and the Washington Post.
If Hardy gets shares in the Los Angeles Times, he can use his status as a shareholder to promote the merger of the Times and ABC, and ABC will have a stable source of news.
"Fifth, I heard that the term of the Screen Actors Guild President Baltasar Cuoco will expire in November this year. I would like to participate in the competition for the chairmanship of the Screen Actors Guild. I hope Mr. Mayer will support me."
After hearing Hardy's conditions, Meyer took a deep breath and said angrily, "Hardy, your price is too high."
Meyer was really angry.
Because he felt that Hardy's request was a bit excessive.
The Screen Actors Guild is a huge organization. Film and television actors, journalists, radio celebrities, recording artists, singers, voice actors and other media professionals are all registered with the Guild, and the union president has considerable power.
The president of the Screen Actors Guild, Baltasar Cuoco, was cultivated by Mayer and is Mayer's staunch subordinate. Hardy wants to become the president of the Screen Actors Guild, which is equivalent to seizing power from Mayer.
Meyer felt like an old lion angry at being challenged by a young lion.
If it were someone else, Mayer would refuse without hesitation and then launch a revengeful action. Even if it was a company like Universal or Warner, he could make the other party suffer a great deal and then retract his tentacles.
But facing Hardy.
Meyer found himself helpless and even a little frightened.