Hardy called Andy and told him, "Please remember this and have someone collect information about comic companies. I plan to acquire a few of them."
Since Marvel has been acquired, DC is naturally under consideration.
"Comics company?"
Andy was very surprised.
We were talking about the business of airplanes, artillery, warships, and aircraft carriers, but suddenly I thought of comics. "Boss, why did you acquire the comics company?"
Hardy smiled.
"Of course it's for better sales. When I saw these motorcycles just now, I suddenly had an idea. I've read a few comics before, and I plan to use their characters to shoot a TV series to promote these equipment. For example, this Harley motorcycle will become the protagonist's mount."
"The production cost of a Harley motorcycle is about $300, and we get it for $30. When the characters in the TV series become famous, these discontinued motorcycles are no longer second-hand goods, but commemorative models. And we are the only ones selling them, so we can sell them at a higher price. Even if we only sell them at the original price, it is still a 10-fold profit."
Andy understood what his boss meant.
Using the media to deceive consumers.
Write it down quickly.
I really admire my boss's creative ideas. He can think of so many things just by thinking of them.
And it’s not just motorcycles that make money; TV stations can make money, too.
Advertising fees, and profits from TV purchases.
After Andy wrote down Hardy's order in his notebook, he looked up and asked, "Boss, do you want to buy some shares of Harley-Davidson Motorcycle Manufacturing Company? Our TV series is equivalent to a big advertisement for Harley-Davidson Motorcycles. According to normal rules, Harley-Davidson Motorcycles will definitely become popular and the stock price will inevitably increase."
Hardy heard this and it made sense.
Other aspects immediately come to mind.
"Well, instead of just buying shares, we should just buy it and turn it into our industry. This way we can maximize our profits. Otherwise, if they go back and re-produce these motorcycles, they will be competing with us for the market."
In the future, Harley will become the most famous brand in the motorcycle world and even become a synonym for motorcycles. It will definitely be worthwhile to acquire it.
Andy immediately wrote it down and looked for someone to run it.
Even if the acquisition cannot be achieved, a large number of shares must be purchased to prevent Harley-Davidson from continuing to produce this motorcycle. The copyright of this motorcycle can also be purchased in advance, so that Harley-Davidson cannot produce it casually.
If you want to produce it, you can, but you have to pay me the copyright fee.
People who deal in finance have a lot of clever ideas.
......
Hardy walked to a pile of strange-looking vehicles. He recognized this type of vehicle. It was a tracked ammunition transporter equipped by the US military. It was mainly used to transport artillery shells during wartime. It was not very big, only slightly larger than a jeep.
It is completely open-air, with an extremely simple cockpit in the front and a racetrack in the back. Hardy estimated that there are as many as two to three thousand vehicles here.
Hardy called Colonel Adam Beach and asked, "How much is this? How do you think we should sell it?"
"The original cost of this ammunition transporter was $480 per vehicle, and there were more than 40,000 of them. The military wanted to sell it for $35 at best. As for how to sell it, Colonel Beach thought about it and said, "I think we can sell it to factories and use it as a load transporter within the factory, such as those that process iron casting parts and need to move heavy objects."
Hardy nodded. "Your idea is right, but there are too few factories like that. Do you think 40,000 of them can be digested? Another point is that it is tracked, and those factories prefer tire-type ones, which will not damage the ground."
"That's true. We went to several steel mills to promote our products, but only sold a few dozen units." Beech said helplessly.
Hadi smiled and said, "Why don't you change your thinking? I think we can sell them to farmers and use them to cultivate the land. Just add a plow to the back of this thing and you can go to the field."
"A tractor costs about $500. We can sell this for $50, which is one-tenth of the price of a tractor. I believe it will be very attractive to farmers."
Bicchi was suddenly shocked.
Yes,
It can be sold as a tractor. Although it is not as convenient as a tractor, it is cheap. Farmers who cannot afford a tractor can get one. It is just a little more troublesome to replace the plow, but it is cheap.
Sometimes cheap is king.
After another walk around the warehouse, Hardy saw a lot of various supplies. Some planes, tanks and broken cars were not even stacked up, but directly piled together to become a garbage mountain. Many of them had rusted due to wind and rain.
When the U.S. military collected supplies, they did not carry out any classification. They were mainly stored based on the principle of proximity. Supplies from the West Coast were piled up in armories near the West Coast, and supplies brought back from the East Coast were stored in armories near the East Coast.
However, there is an advantage to this. Similar materials are available everywhere, making it easier to transfer goods. If someone wants to buy a car, they don't have to transport it from the East Coast to the West Coast. I don't know how much the shipping cost would be.
Hardy has already bought all the motorcycles. The military will refurbish them and then put them in the warehouse. It is up to Hardy to decide when to use them. As a sales company, occupying the military warehouse without spending any money is one of the benefits now.
After checking the warehouse supplies, Hardy and others drove back to Las Vegas.
When entering Hardy's Hotel, Colonel Beach and the few people he brought with him kept their eyes on the customers coming and going, and on the beauties in bikinis in the swimming pool in the distance. When they saw the casino, their eyes were filled with longing.
Hardy glanced at the guys, an imperceptible smile on his face, and then led them into the hotel.
In the conference room,
Hardy patted the thick material catalog and said, "We have too many things on hand and need to sell them one by one. But I think that since it is a business, we must have a good start and publicize our business."
"What do you think, Mr. Hardy?" asked Colonel Beach.
"The best-selling item should be cars. I looked at the data and found that there were 46,000 Jeeps, of which more than 1,000 were new and unopened. 70% of the other cars could run and 30% broke down."
"The cost of a Willys Jeep is $750, and the military gave a base price of $50 per car. My idea is to sell all these cars, whether new or old, for $150," said Hardy.
The Willys Jeep was very famous during World War II and had a wide range of uses, including battlefield reconnaissance, patrolling, liaison, first aid for the wounded, command, and artillery traction. More than 600,000 of them were produced, and of course a large portion of them ended up overseas.
When Beijing was peacefully liberated in 1949, Taizu inspected the troops at Nanyuan Airport in a Willys MB.
"Ah, if all are sold for $150, people will definitely scramble to buy the unopened new cars, and then buy the working ones. As for the broken ones, no one will want them." Colonel Beach said in surprise.
Hardy shook his hands.
"Of course I know people will rush to buy good cars, so my plan is to sell them by lottery. That is, I will only sell one qualification number, and all cars will be marked with numbers. I will draw lots on the spot, and whoever draws the number will win."
“It was made clear before the event that whether you get a good car or a bad car depends entirely on luck.”
"If you're lucky, you can buy an unopened Willys MB worth $750 for $150. Of course, if you're unlucky, you can only buy a broken one. But we can support him with some spare parts, which is also a consolation."
Colonel Beach felt that doing this would attract some people to bid, after all, there was a chance of winning a big prize.
As for the truck.
Hadi has already bought them all, at the lowest price offered by the military.
Beach was curious about how Hardy would deal with the trucks in his hands. "Mr. Hardy, even if you set up a logistics company and a supermarket chain, I'm afraid you won't need so many trucks. What are you going to do with the rest?"
Hadi smiled.
"I have quite a few businesses, including security companies, TV factories, toy factories, etc. Some of them need trucks. I will give them some, but there will definitely be a large number left. I estimate there will be more than 20,000 trucks. I plan to sell these trucks."
"Are you going to draw lots for these trucks as well?" asked Colonel Beach.
"No, there is no lottery for this, it is sold directly. My idea is to sell it in installments. For example, a GMC truck with a load capacity of 2.5 tons has a normal selling price of 3,000 US dollars. I bought it for 300 US dollars."
"I can ask the buyer to pay $200 down and open a loan account at Wells Fargo, and pay the remaining money back in 10 installments of $50 per month, which means I can get $700 for each truck."
"Who can we sell these trucks to? To those who want to run their own transportation business. Many people do not have a car of their own. Now we have trucks at such a low price, and they can be paid in installments, which will give many people who do not have money a chance. Do you think many people will buy them?"
Andy and Colonel Beach nodded together.
"With a truck, you can earn money by transporting goods yourself, which is equivalent to starting a business. I think many people will buy it," said Colonel Beach.
Hardy had calculated that if a truck sold for 700,000, and he sold 20,000 trucks, he could get 14 million in funds if he sold them all. The key point is that he didn't spend a penny on this transaction. Excluding the money spent on the purchase of the trucks, all the money was profit, and he made money from more than 10,000 trucks.
Moreover, there is no need to give this money to the military in a hurry. It can be used as initial start-up capital for building a logistics company and chain supermarkets.
Hardy is definitely getting something for nothing!
The meeting is over.
Hardy looked at Colonel Beach and said, "Next I will have newspapers and TV stations promote it and shoot an advertisement. Selling jeeps is our first business and it must be a big hit. It will take about a week."
"Is this Colonel Beach's first time in Las Vegas?"
"It's the first time." said Biqi.
"You can take a break these two days, have fun in Las Vegas and experience the beauty of this casino." Hardy said with a smile.
That's exactly what Beach thought.
After leaving the conference room, Colonel Beach called a few of his men and rushed into the casino. They gambled, watched striptease dance, and went swimming in the swimming pool. They had to try all of these.
......