A few days later.

ABC TV airs a commercial.

A man wearing a shirt with coconut tree patterns, sunglasses on his face and a cigarette in his mouth was driving a jeep in a dashing manner along the seaside promenade.

As they were about to reach the beach, the man drove his jeep down the stairs directly to the beach and stopped on the beach.

The man jumped out of the car, took off his glasses and leaned against the side of the car, revealing a sunny and handsome face. There were five golden badges on the body of his car.

The girls on the beach looked over.

"Wow! Five badges. He must have fought in five battles."

Some girls came over and started chatting with him, and there was more than one girl. Soon, five or six girls gathered around the man. These girls were all wearing sexy and revealing bikinis. They surrounded the man and asked him about the story of the badge.

The man pointed to one of the badges and said, "This badge represents my participation in the Tunisian Campaign. It was the early morning of April 21, 1943, when the German army suddenly launched a surprise attack..."

The man boasted to the girls about his battlefield experience. The girls' eyes were full of admiration, and the camera slowly zoomed out.

The last frame is fixed on the jeep, and a very attractive male voice is heard, "Willis MB Jeep, the man's first choice".

Two days ago,

The advertising department of ABC TV station approached Willys Motors and said that they had tailor-made an advertisement for them and asked Willys if it was willing to pay for it.

The president of Willis Company saw the above advertisement and felt that it was exactly what he wanted. However, he didn't know why the advertising department of the TV station would take the initiative to approach him. The salesperson from the advertising department smiled and said, "Our ABC has the highest ratings and the best advertising effect, so we should consider our customers and provide more considerate and convenient services."

Well, the president was persuaded and was willing to pay $600,000 for advertising on ABC TV.

These two days.

Hardy Group Investment Company made some operations on Willis's stock and purchased 650,000 shares.

The stock of Willis Corporation, which had been very calm this year, had a small rise due to the influx of funds.

today.

ABC television station airs commercials.

I have to say this ad is very well done.

However, many people were curious about what the badge on the Jeep meant. Someone called Willys Motors to ask, and the people at the company were also puzzled.

They didn't know anything about the badge.

The next day, the Global Times published an advertisement in the newspaper with a big headline.

"The military is selling 'merit jeeps'."

"The military is selling a batch of jeeps that were retired from the battlefield. Each jeep is priced at $150. The bids are drawn by lottery. There are 46,000 jeeps in total, of which more than 1,200 are new and unopened. 70% of the others are still running, and 30% are broken."

"The winning bid is a bit like a lottery. If you buy a scrapped Jeep, it's $150. If you buy a brand new Jeep, it's also $150. What you get depends entirely on luck."

"When the military sells jeeps, it also launches a badge-awarding activity. Anyone who buys a jeep who has participated in World War II will be awarded a badge. For each battle they have participated in, no matter how big or small, they will be awarded an additional badge."

"The badge is made of brass, shiny and conspicuous. It is affixed to the side of the front hood of the vehicle. Each badge costs $2. If you need written proof of the badge, you can send a letter to the Military Logistics Headquarters for review. The military will issue a badge certification document after verification."

"It's $10 per call."

The cost of manufacturing a jeep is about US$750, and the car company sells it for US$1,280 each. Now this batch of cars only costs US$150, which immediately attracted a lot of attention.

However, some people also expressed dissatisfaction.

"If you buy a new one, you'll definitely make a profit. If you buy one that works, that's not bad either. But if you buy a broken one, you'll have wasted $150."

"I don't think anyone would be stupid enough to buy a scrap car."

But some people underestimate the appeal of one thing: badges.

This is something that shows off one's own achievements. How many people have fought in the battlefield in the United States? More than 10 million. Among these people, the vast majority have never received a medal. Now when you buy a car, you can put a badge on it, and each badge represents an experience of your own. This is something that can be used to show off, which has attracted countless people.

Just like in the commercials, driving out in a jeep covered with badges and receiving respectful and envious looks from others is exciting just to think about.

Buy,

Must buy.

It's luck to buy one that works.

Even if it is scrapped, it doesn't matter.

I spent my own money to have it rebuilt as new. I've participated in more than 30 battles, big and small. I wanted to cover the entire front hood with stickers to blind the people on the street.

One week later.

8 U.S. military machine bases.

The branch offices are located in five locations in the southeast, northwest and central United States.

Countless people drove over, all of them came to buy jeeps. Yes, they just drew a number and picked up the car on the spot, and whether it was good or bad depended on their luck.

This event was naturally organized jointly by Hadi Trading and Sales Company and the military, and a large number of personnel from the military logistics department were dispatched to participate.

nevada armory.

Here comes Hardy.

General Williams also arrived.

Colonel Beach stood behind the two men, looking at the dense crowd, estimated to be around two to three thousand people.

Colonel Beach said, "I just made a phone call and communicated with other bases. The number of people participating in the auction is about 1,000 to 2,000, and many people here are buying more than one, so we estimate that we can sell all of them today."

Major General Williams looked at Hardy and said with satisfaction: "I didn't expect you to come up with such a good idea."

"With the badge on the body, this car is no longer a car. I guess most people here are here for the badge."

"And the medal, a copper piece sells for two dollars, and a report is 10 dollars. I estimate that the income will not be small. Hardy, you are the best businessman I have ever seen."

Hadi smiled and said, "Thank you for your compliment. I still need to work hard. We still have so many supplies piled up in the warehouse. I have to find a way to turn them all into money."

"Hahahaha, I believe you can do it." Major General Williams said, looked at Colonel Beach and ordered:

"Bichi, cooperate with Hardy. Although the military is nominally in charge, you have to follow Hardy's instructions on sales."

"Yes, General. I will cooperate with Mr. Hardy." Colonel Beach said quickly.

These days.

Colonel Beach had nothing to do with the advertising that Hardy asked the company to do, so he spent all day in Las Vegas casinos, flirting with girls and gambling. He lost more than 50,000 US dollars without realizing it. When Colonel Beach came to his senses, he was shocked.

He had to find Hardy.

Hardy patted Colonel Beach on the shoulder and asked someone to fill the hole of the money. Then he said, "Beach, if you want to be a successful person in the future, you must learn to control your desires and not let them lead you by the nose."

"Now we are doing this business together. You have to work hard. There are actually many opportunities to make money. It depends on whether you can grasp them. In the future, we will cooperate well. After each successful business, I will give you a commission. How about it?"

Beach immediately nodded excitedly.

"Don't worry, Mr. Hardy, this matter is entirely under your control, and I will be responsible for cooperating." said Beech.

He was originally sent by Major General Williams to cooperate with Hardy. The decision-making power was not in his hands. Hardy only allowed him benefits because he had some use for him. For people like Beach, the bond of interests is stronger than the bond of affection.

snap up.

It's a total rush.

When the purchase of license plates started, people flocked to the store. Some even bought dozens or even hundreds of license plates at a time. These people were most likely car dealers.

But it doesn’t matter. If someone wants to buy it, the military will sell it to them, no matter what you do.

Just like that, with people scrambling to get them, all the jeeps in the base were sold out in less than a day. Of course, some people were happy and some were frustrated. Those who won new cars were of course happy and made a fortune, while those who bought scrapped cars were naturally frustrated.

However, these people did not lose heart. They asked their friends to drive their cars and left. The noise died down in the evening and the armory became quiet again.

Colonel Beach came to report.

"General, Mr. Hardy, all the jeeps at the eight bases have been sold. I tallied up the funds and the total is $7.02 million."

Major General Williams nodded with satisfaction.

Last year, it took half a year to sell goods worth 20 million. After Hardy took over, he sold more than 7 million in just a few days. Naturally, he was happy.

He looked at Hadi and said, "Hadi, I'm counting on you from now on. You decide how to sell them. Except for warships and aircraft carriers, you don't have to report them to me. As long as they don't violate the rules, there's no problem. The bosses in the White House and the military all hope that we can sell them."

Not too illegal.

This sentence is very subtle.

In other words, it's okay to violate some rules, but don't be too blatant and don't cause trouble. As for the rest, it doesn't matter.

Hadi smiled and said he understood.

......

There are many more jeeps on the streets, and many men go out wearing sunglasses and floral shirts, letting their hair be blown by the wind. This has become a trend in American society.

A jeep was waiting at the traffic light.

There were eight badges on the side of its hood, and drivers looked over, with the girl in the back seat even trying to roll down the window.

"Wow, eight badges. Doesn't that mean I participated in eight battles?"

When the jeep driver heard this, his eyebrows raised even higher.

......

The school held a parents' meeting. A parent in his thirties drove up in a jeep with more than a dozen badges on the body of the car. There was almost no space on one side. This immediately attracted a crowd of children. The child sitting in the car was immediately excited.

He has never been the focus of so many people.

"Can we get on the bus?" a child begged.

"Sure." The child in the car agreed.

The children swarmed onto the car, and soon the small jeep was filled with children, all of them laughing. There was another group of children waiting under the car.

The jeep became the brightest one.

......

Peter Parker is an editor of a newspaper. He has an ordinary appearance and is taciturn. No girl likes him. But one day he drove a jeep to work and as soon as he parked downstairs of the company building, he immediately attracted countless people's attention.

Someone came over to look at the car and asked in surprise, "Parker, is this your car?"

"Yes." Parker took down his purse.

"Oh my god, you have 15 badges on your car. Have you been to 15 battles?" one girl asked.

Parker nodded.

"What was the biggest battle you ever took part in?" someone asked curiously.

"Normandy Landings."

"Oh my god!" There were exclamations from all around.

The Normandy Landings are very famous. Many people know that the Normandy Landings were a great battle that turned the course of World War II. It is also known as the Meat Grinder Battle. It is unknown how many people died. It was unexpected that Parker, who was usually taciturn, actually participated in the Normandy Landings.

When he walked into the office, many people looked at him differently than before, and many even took the initiative to greet Parker.

At the end of the afternoon shift, a female clerk walked up to Parker's desk and asked with a smile, "Parker, do you have time to treat me to a movie tonight?"

Parker's heart beat violently when the girl asked him to treat her. "Yes, I have time."

"Open-air cinema, how about we drive your car there?" the girl said with a smile.

"Okay, okay."

......

Willis initially thought it had been duped.

The advertising department of ABC TV station invited them to run an advertisement, which cost them $600,000. However, they did not expect that the military would start selling cars soon after.

This made Willis very angry.

When they were still considering whether to sue ABC TV, suddenly the sales company below told them that the sales of Jeep increased sharply.

What is going on?

The Logistics Department only has more than 40,000 vehicles, but there are tens of millions of veterans in the country. Even if only one percent of them want to buy a car, Hardy will not have enough cars to sell. Those who cannot buy a military jeep but have money will turn around and buy cars in the store.

They value the badge.

They want to put their own badges on the jeeps, which represent their past glory.

Each badge is a wonderful story that is worth remembering.

The jeep is the best carrier of these memories. Even if he doesn't drive it, he will buy it and keep it at home. If friends come over and see these badges, someone will exclaim and ask about his past experiences, that will be his happiest moment.

To put it bluntly, it means you can show off in front of others.

Car sales soared, and the inventory of cars was sold out within a few days. People had to make reservations if there were no cars left. The number of orders received reached over 100,000 units, and more are coming in.

The president of Willys was so happy that he no longer thought of suing ABC. Instead, he felt that he had made a fortune this time. He even exclaimed that this was a brilliant idea and directly elevated the Jeep to the position of a god car.

Now the Jeep is no longer an ordinary means of transportation, Hardy has given it a whole new meaning.

Because of the surge in sales and the overwhelming orders, the Global Times and ABC TV reported on this phenomenon, and Willis' stock price soared wildly, rising by $17 per share.

Andy decided to sell when he saw the time was right, and ended up making a profit of nearly 10 million.

Selling a car is a piece of cake.

Capital operation is the most profitable.

During this period, military badges were selling like crazy, at $2 each, more than 1 million were sold in just one month. Some people, regardless of whether they had a car or not, would buy the badge first.

He also received hundreds of thousands of letters requesting an investigation into his war experiences, with each letter costing him $10, which brought him over a million dollars in revenue.

Um,

Those accumulated envelopes and postcards finally have a use.