Chapter 73 Marketing Techniques



Yan Qingqing wasn't in a hurry when she saw that everyone thought it was too expensive, and let them discuss it freely.

After they finished discussing, Yan Qingqing finally spoke up: "You all know that our mooncakes are expensive, but do you know the principle of 'you get what you pay for'? Our snow skin mooncakes and mixed sugar mooncakes are unique in the market. I believe you have never seen them before."

After Yan Qingqing finished speaking, the onlookers fell silent for a while, and then someone asked, "Since your mooncakes are so good, how come we've never heard of them before?"

Yan Qingqing was just waiting for them to ask that question. She picked up the gift box containing the mooncakes and said, "See? Our mooncakes are from Canghe Liji. Maybe you haven't heard of them, but that's okay. You'll see them often in the future. The most popular 'Flipped Red' mooncakes at Yuelaiju are from our store."

You must be wondering why my family makes so many delicious dishes. That's because our ancestors were imperial chefs in a previous dynasty, and we have several family-inherited secret recipes.

Yan Qingqing's words stunned everyone around her. They started whispering among themselves, wondering why the mooncakes were so exquisite. They were palace pastries, so the price was not expensive at all.

Li Xiangping and the others were also stunned. Their mother was really exaggerating. When had their ancestors ever produced a royal chef?

If they didn't know their family's background, they might have actually believed it.

Yan Qingqing didn't care about any of that. Anyway, it was so long ago in the previous dynasty, who would know? Besides, even if they did know, so what?

She simply chose a noble origin for her mooncakes, to let them know that the price was well worth it.

Just as everyone was still discussing, a wealthy voice said, "I'm ordering ten boxes, the high-end one you mentioned."

Yan Qingqing recognized him immediately; the speaker was none other than Master Ding from the Ding family.

This Master Ding looks even fatter than last time; his eyes are practically squeezed shut.

However, Master Ding probably didn't recognize Yan Qingqing. Back then, Yan Qingqing was emaciated and dressed in rags, but now she was radiant and full of confidence. They looked like completely different people.

Upon receiving the first business deal, Yan Qingqing immediately instructed Li Xiangkang to keep the accounts. Li Xiangkang's accounting methods were specially taught by Yan Qingqing.

The time, quantity, delivery address, and deposit amount were clearly recorded on it. Manager Ding couldn't help but praise Li Xiangkang's unique bookkeeping method.

Ten boxes of high-end mooncakes cost a total of three taels of silver, and a 20% deposit is required, totaling six hundred coins.

Once the first person placed an order, it became much easier for the others. Although they weren't as wealthy as Master Ding, they still placed orders of three or five boxes at a time.

At this moment, Yan Qingqing saw a familiar face standing across the street corner, so she left the place to Li Xiangping and the others and quietly walked over.

Yan Qingqing patted his shoulder from behind. The man turned around and saw that it was Yan Qingqing. He said happily, "Big sister, I thought it looked like you from afar, but I was afraid of disturbing your business, so I didn't dare to go over."

Yan Qingqing smiled and said, "There's nothing to be embarrassed about. You helped me so much last time, and I haven't even properly thanked you yet."

Yan Qingqing was talking about Li Daniu and Wan Niang. Chen Liu scratched his head and replied, "It was just a small favor. Wan Niang has already left Chengyang County. Besides, I took money from my elder sister. It's our rule to take money and do things for others."

Yan Qingqing chatted with Chen Liu for a couple more minutes, then whispered a few words in his ear. Chen Liu gave Yan Qingqing a thumbs up and exclaimed, "Big sister, you're a natural businesswoman. Don't worry, I'll definitely handle this well."

That very evening, a rumor spread throughout the county that Li Ji in Canghe had launched two new types of mooncakes: one called snow skin mooncake and the other called mixed sugar mooncake, both of which were said to be very delicious.

Moreover, the famous "Flip-Flip Red" mooncakes in Chengyang are made by their family. If you want to eat "Flip-Flip Red," you have to go to a restaurant, but their mooncakes are available for pre-order in front of Yuelaiju Restaurant.

If you want to eat there, hurry up or you won't be able to get a table.

Moreover, giving a box of these mooncakes as a Mid-Autumn Festival gift would be a very prestigious thing. These are pastries that were only available in the imperial court of the previous dynasty.

The news spread throughout the streets and alleys of Chengyang County overnight.

Apart from Yan Qingqing, none of the Li family members knew about this exciting news.

When they were reviewing the accounts that evening, Li Xiangjian happily reported the mooncake order to Yan Qingqing. They had ordered a total of ninety-seven boxes of mooncakes, including thirty-eight high-end boxes and fifty-nine mid-range boxes.

Looking at the orders, Li Xiangjian said happily, "Mom, at this rate, there are still 25 days until the Mid-Autumn Festival. Won't we have to order more than 2,000 orders?"

Upon hearing this, Li Xiang'an, who was standing nearby, said, "Third brother, where would we find so much time? We can't possibly be taking orders on the fifteenth of August."

Li Xiangjian thought about it and agreed. Even if it took twenty days, there would still be nearly two thousand orders, which would earn him several hundred taels of silver.

Yan Qingqing knew in her heart that they could sell far more than just these mooncakes; she had put a lot of effort into making them.

Yan Qingqing told Li Xiangjian that today was only the first day and the news hadn't spread yet; there would probably be even more people tomorrow, so he should be prepared.

In addition, Yan Qingqing asked Li Xiangjian to order five more ovens and twenty more printing molds tomorrow.

They don't have enough manpower, so they need to find a few more helpers.

Yan Qingqing would definitely prioritize her own family members when it comes to such a good thing.

Li Sanniu was temporarily unable to attend to the renovation of their house, so Yan Qingqing thought of her three older brothers.

Grandma Yan treated me so well, even if it wasn't for the original owner's sake, I should still help her now that I have the ability.

Yan Qingqing guessed that the Yan family's situation was probably not too good, otherwise Old Madam Yan would not have accepted the five taels of silver last time.

Thinking of this, Yan Qingqing told Li Xiangping to make a detour to Yanjiacun Village on his way back tomorrow to see if they were willing to come and help, since there was a place to stay at home now.

Just as Yan Qingqing had predicted, the next day, as soon as they arrived at Yuelaiju, many people who had heard of its reputation came to order snow skin mooncakes and mixed sugar mooncakes.

Some people even started arguing over who got there first.

Li Xiangjian shouted and stepped forward to stop them, saying, "Everyone, don't panic, line up!"

With your support for Canghe Li Ji, everyone can rest assured that as long as we've registered, we'll work overtime to make it for you.

Those who were arguing about who got there first finally quieted down after hearing Li Xiangjian's assurance.

Li Xiangjian breathed a sigh of relief upon seeing this. Fortunately, his mother had anticipated this situation, otherwise she would have caught him completely off guard.

When the group headed home that evening, they detoured to Yanjiacun. When Grandpa Yan and Grandma Yan saw their grandsons arrive at this time, they thought something terrible had happened and broke out in a cold sweat.

Li Xiangping quickly explained his purpose, and Old Master Yan immediately decided to let his three sons go with Li Xiangping and his group.

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