Thinking of this, Yan Qingqing felt she still had to find Wang Dagang, since he was the only one in the whole village who had specifically studied carpentry.
Thinking of this, Yan Qingqing got up and walked towards the Wang family. Li Xiangkang and Xiao Jinxiu insisted on following her.
So Yan Qingqing ended up with two little tails.
As soon as Yan Qingqing entered the Wang family's gate, Aunt Wang greeted her warmly, saying, "Oh my, Qingqing, what kind of pastries did you make? They're absolutely delicious! To be honest, I've never eaten such delicious pastries in my life."
I was thinking of asking you to help me make some things to take with me when Wu Gang gets engaged; it would be more impressive that way.”
Yan Qingqing, with a gossipy look on her face, asked, "Oh, is Wu Gang looking for a girl? Which family's daughter is she from? How did it go?"
It wasn't that Yan Qingqing was being nosy, but Aunt Wang had already told her such a big thing, and if she showed no interest, wouldn't that be embarrassing for her?
Sure enough, Aunt Wang felt even closer to Yan Qingqing when she saw her gossipy expression. She knew that Yan Qingqing was different from them, and only by finding common ground could she feel that she wasn't too far behind Yan Qingqing.
So Aunt Wang told Yan Qingqing about the several girls Wang Dagang had been set up with, and even about all the family members in his family.
When they got really into the conversation, the two even burst into laughter.
Li Xiangkang and Xiao Jinxiu couldn't wait any longer and had already run off to play with their friends in the village.
Yan Qingqing finally promised, "Don't worry, Auntie. If Wu Gang's matter goes through, I'll make sure you get plenty of these mixed sugar mooncakes."
Aunt Wang repeatedly thanked Yan Qingqing, saying, "Our Wu Gang is truly blessed by you; otherwise, where would we get the money to marry him off?"
After chatting for most of the day, Yan Qingqing felt it was time to get down to business, so she said with a smile, "I have another job here, I wonder if Da Gang would like to take it?"
When Aunt Wang heard that it was good news again, she quickly replied, "What kind of work is it? If Da Gang can do it, he definitely won't refuse."
Yan Qingqing replied, "I plan to sell mooncakes for the Mid-Autumn Festival and need some boxes to hold them. The workmanship needs to be quite fine, and the quantity needs to be large. I can provide the drawings, but I don't know if Da Gang can make them."
Upon hearing this, Aunt Wang quickly agreed, saying, "Yes! Yes! To be honest, I know you're thinking of this good thing. Da Gang learned carpentry from a master craftsman. The master craftsman said that he was born to do this, but he was ostracized and had to come home to farm."
"If you want a large quantity, that's fine. I'll have the father and son put aside their current work and make mooncake boxes just for you."
With Aunt Wang's assurance, Yan Qingqing felt relieved and said she would have Da Gang come to her house tomorrow so she could draw the design and start making it right away.
Aunt Wang readily agreed, and the two chatted for a while before Yan Qingqing got up and went home.
Wang Dagang arrived early the next morning. Yan Qingqing gave him two drawings and asked him to make them according to the requirements. She also told him some special requirements, such as engraving the four characters "Canghe Li Shi" on the bottom of each box.
As the family's businesses gradually expanded, Yan Qingqing intended to turn them into brands. Once the brand reputation was established, it would be much easier to promote other products in the future.
Wang Dagang naturally had no idea what Yan Qingqing was thinking. But since Yan Qingqing had asked him to do it, he would just do as she asked.
Yan Qingqing asked Wang Dagang to make two samples and bring them over to see if there were any improvements needed.
Wang Dagang nodded in agreement. Because he had just started making it, he needed to prepare and cut the materials, so the process was a bit slow. It wasn't until the afternoon that Wang Dagang brought over the finished product.
Yan Qingqing looked at them and found the workmanship to be quite good and exquisite.
Yan Qingqing asked Wang Dagang to make three hundred of each, with the more complicated one costing fifteen coins each and the simpler one costing ten coins.
When Wang Dagang heard that Yan Qingqing wanted so much, he was secretly pleased, but he was also a very honest person and declined, saying, "How can I use so much money? The timber was all cut from the mountains, it just takes some labor. Five coins per piece will do."
He can make dozens of these boxes a day, and if he gets a few of his younger brothers to help, he can do it even faster. So he can earn quite a bit of money this way.
After some back and forth, the two finally decided to charge a flat price of ten coins regardless of the style.
After finalizing the packaging, the next step was to find sales channels, and Yan Qingqing decided to use the most traditional on-the-ground promotion method.
The afternoon before, Yan Qingqing had Li Xiangping and Yuan Huiniang make some mooncakes. The next day, Yan Qingqing took her four sons and drove an oxcart into the city.
Yan Qingqing had already chosen the location for the on-the-ground promotion; it was right next to Yuelaiju.
Li Xiang'an had already spoken to Manager Xue beforehand, and Manager Xue agreed without hesitation. He even lent them a table.
Yan Qingqing chose this place because she was drawn to its clientele. People who can afford to dine at restaurants are definitely not short of money, and since their stall would be set up for about a month, it would provide them with a fixed location.
Yan Qingqing directed her four sons to arrange the things.
Li Xiangkang, who was going to the city to do business for the first time, asked curiously, "Mom, our mooncakes are so delicious, how much do you plan to sell them for?"
Yan Qingqing replied calmly, "I plan to send it."
Li Xiangkang exclaimed in surprise. He knew exactly what good stuff was in those mooncakes; how could his mother give them away for nothing? His family wasn't rich and foolish.
Seeing his younger brother's adorable, dazed expression, Li Xiangping ruffled his hair and said, "You're usually so smart, why are you acting silly? Mom just let them try it for free first. After they've tasted it, they'll naturally..."
Li Xiangping didn't explicitly say "want," but the meaning was self-evident.
Yesterday, Yan Qingqing told them roughly that their mooncakes are only available for pre-order, but only if the customers find them delicious.
Li Xiangkang pursed his lips; he had no idea what his mother was planning.
At this moment, passersby saw Yan Qingqing and her group setting up a stall and couldn't help but stop and take a look.
Upon seeing this, Yan Qingqing shouted at the top of her lungs, "Canghe Li Ji's snow skin mooncakes and mixed sugar mooncakes are now available for pre-order! You can try them first before buying, and if you don't like them, you don't have to pay!"
It's probably human nature to want to get a good deal; when Yan Qingqing said she could sample it for free, people naturally gathered around.
Yan Qingqing cut a mooncake into several small pieces and shared them with them.
After one of them tried it, he wanted to try another piece. Yan Qingqing took the opportunity to say, "Our mooncakes can be pre-ordered. I can guarantee that you will not find another store selling our mooncakes on the market. Whether you buy them to show respect to your elders or to give to your relatives and friends, they will be a prestigious gift."
Those around who had tasted it nodded in agreement; Yan Qingqing's mooncakes were indeed delicious.
Then someone else asked: "How much are your mooncakes?"
Yan Qingqing had already decided on the pricing, and replied, "A box of ten mooncakes for premium customization costs three hundred coins, and a box of eight mooncakes for mid-range customization costs two hundred coins."
Those around gasped in shock; it was far too expensive.
Yan Qingqing's price was indeed quite high; even Li Xiangping and the others thought her mother was obsessed with money.
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