It is said that sildenafil was first used to treat cardiovascular diseases, but the clinical effect was not good. In theory, it should be a very failed drug.
But no one expected that the special side effects of this drug would give it a chance to come back to life, or even become rich and powerful.
People have found that sildenafil can effectively improve men's local blood circulation, restore and even enhance certain bodily functions of men.
Thus, the famous Viagra was born.
It is said that in 1998, this product made Pfizer 23.2 billion US dollars. This is not just a huge profit, it is already insane.
This is enough to show that men are willing to spend money on their little brothers.
So as the only national-level pharmaceutical company in the Great Qi Dynasty, it is reasonable for Lu Chen to get involved in this field, right?
With his current industrial base, he can forget about things like Viagra, but he can still try various whipping wines.
As for Cordyceps sinensis, there is currently no authoritative medical work to prove that it has a definite effect in nourishing men, but this is not a problem.
Lu Chen has a very good relationship with all the imperial physicians, so it would be reasonable for everyone to sit down together, have a meal, and exchange medical skills.
Once you drink too much and are in a good mood, it makes sense to say that Cordyceps sinensis is good for men.
The imperial physician is the authority in the medical field of this era. Now that the imperial physician has said so, how can you not believe it?
So, it was really a brilliant move to establish good relationships with those imperial doctors from the first day I came here.
Moreover, compared with whip wine, Cordyceps sinensis has another advantage, which is that its production is low, and there are only a few producing areas. Lu Chen can completely monopolize the production areas and hype the product to drive up prices.
When Cordyceps sinensis was at its most popular in later generations, its price was hyped up to 100,000 to 300,000 yuan per catty.
Then let's be conscientious. One piece of Cordyceps sinensis costs one tael of silver, and this is the lowest quality.
Don’t think it’s too expensive. You can’t just buy it if you want. You have to queue up, draw lots, and use connections!
As for whether this thing is really useful or not, that is not something Lu Chen needs to worry about.
In the previous life, the Food and Drug Administration kicked Cordyceps sinensis out of the list of health supplements, but people still spent money to buy it.
Many times, whether the medicine works or not is secondary. What matters most is that I can afford it while others cannot.
Even if it is useless, it can still serve as a placebo. Modern medicine has proven that placebos are indeed useful.
Even so, Lu Chen felt that he was very conscientious, because at the beginning, he even planned to set up an industry standard for various types of whip liquor, and the certificate of conformity was in his own hands.
Any pharmacy that cannot obtain a certificate of conformity will not be allowed to continue selling whip liquor.
As for how to get the certificate, it is also simple, as long as you are willing to spend money.
Later, Lu Chen gave up this idea because making money this way was too slow and he looked down on it.
As for why Lu Chen said that this group of people could be used today, it was naturally because the women of this group also came today and were currently shopping on the street for women.
"Madam Yourong, is such luxurious silk really so cheap?"
"Yes, Madam Zhang, and we're having a promotion today. Everything you see is 50% off. And if you buy three or more, you can get an additional discount."
"And today we have a promotion where you can get 100 taels for a top-up of 1,000 taels, and 10 taels for a 100 tael discount on special items."
"Slow down, there are so many promotions, I can't keep up!"
"Sister, come and see! This is such fine Shu brocade. After all the promotions, one piece only costs twenty taels of silver. Isn't it like giving it away for free?"
"The brocade here is truly amazing! What? Buy one, get one free! Go home and call a carriage!"
"This is the wool textile that Master Lu created, right? It feels really soft and delicate. How did he do it?"
"More than that, try the weight. It will definitely be very oppressive in winter. Sisters, my husband is weak, so I will accept this dress and give it to him in winter."
"Sister, what you said is irrational. We are all civil officials. Whose husband can compare with those warriors? Our master also needs it. Besides, it happens to be the off-season sale now, so the price is really cheap. If we really wait until winter, I don't know how much more expensive it will be. So put this dress down, I'll buy it!"
"Madam You Rong, the things you have here are really good, and the discounts are really great, but we can't buy so many at once. What should we do if we can't get all three?"
"It's okay, lady. You can find a woman you know to share the bill. Shopping is more fun with your best friends, isn't it?"
"Yes, yes, yes. Hey, sister, you and I hit it off right away. There's an inexplicable sense of familiarity. How about we get together and order something?"
"Sister, I noticed you just drew a coupon. Why don't we put together an order? Sister, you have good eyesight. Your husband is indeed Minister Liu. If you have time in the future, you might as well come to my house more often."
Looking at the bustling shopping scene, Zheng Yourong admired Lu Chen even more.
This was just a trial operation, and she couldn't imagine how popular the scene would be when it officially opened.
"Brother Lu is right. If we provide these ladies with a good social venue, their spending power will astonish everyone!"
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