Chapter 159 The Necessity of Commercializing the Imperial Gazette



Lu Chen was so happy that he almost went crazy. How could things be so simple?

It's a national newspaper, isn't it the official media? And it's the only official media facing the general public. How could he have taken control of it so easily?

As a person who traveled through time, Lu Chen knew too well the importance of having the right to speak.

Once you have the right to speak, even black can be turned into white through the use of rhetoric.

As for getting a nationwide logistics system for no reason, that is even more unimaginable.

What's the most difficult part of building a logistics system? Of course, it's how to deploy logistics outlets nationwide.

There are many things involved, such as hiring personnel, renting stores, dealing with officials, and managing internal personnel.

If a project of this magnitude is done by an individual, it would definitely take at least ten to twenty years to complete given the efficiency of this era.

Ten or twenty years? Lu Chen doesn’t have that much time. The first thing he thought of was to cooperate with the country.

His original goal was to cooperate with the country's post stations and take advantage of their resources.

Who could have imagined that he just tentatively said that he wanted to be in charge of the post station, and the emperor and Liang Licang actually agreed, as if it was just a joke.

There are so many post stations across the country, and they just gave them to the Chinese Academy of Sciences for free? Is there such a good thing in the world?

Liang Licang was also very excited. He could never have imagined that just an ordinary morning court session would allow the entire Ministry of Revenue to get rid of such a big trouble.

There are so many post stations across the country. The food and rations for the people and horses are countless every year. How dare Lu Chen take over? Liang Licang couldn't help but sigh. The Imperial Master is really generous. From now on, the Imperial Master will be the Ministry of Revenue's friend forever!

Lu Chen knew that in this day and age, there were many drawbacks in the post stations and many areas needed to be rectified.

But compared with the benefits it can bring, these so-called troubles are really nothing.

The three parties almost hit it off immediately, and Li Zhuo soon issued an edict that from today on, the post station would be affiliated with the Princess's Trading Company and would be actually controlled by the Embroidered Uniform Guard.

In addition to continuing to provide some necessary military functions, the entire post station was fully converted to civilian use.

For this reason, after returning to the harem after the morning court session that day, Li Zhuo specially sent someone to the princess's mansion and rewarded Li Mingyue with a lot of things.

Although they are not worth much, the attitude is there. Li Zhuo also wants to use this method to tell Li Mingyue, sister, my brother-in-law is really good, you must seize the opportunity!

In fact, Li Zhuo was just worrying about nothing. Li Mingyue's heart was now on Lu Chen, so there was no need for Li Zhuo to remind her of these things.

At this moment, Li Mingyue was diligently massaging Lu Chen's temples and said, "Lu Lang, there's really no need for you to put yourself in a difficult position just because of me. His Majesty is indeed my brother, but we can't do a business that will lose money."

Lu Chen, lying on the soft couch, rested his head on Li Mingyue's thigh and said, "Do you also think that I'm losing money?"

Lu Chen opened his eyes slightly and looked at Li Mingyue and said, "Do you also think that I am doing a losing business?"

"Isn't it? Helping with the distribution of the imperial gazette is fine; it doesn't cost much. But helping to maintain the post station is too much. You don't know how much money and grain the post station consumes from the imperial court every year!"

"I actually know. Before I went to court, I had already received a detailed report from the Imperial Guard. I also know that the reason those post stations consume so much money and grain every year is because many officials and their families stay in the post stations when they are away. Some officials even use the resources of the post stations for their private businesses."

"With so many officials in the Great Qi Dynasty, if every one of them took advantage of the post station, even the Great Qi court wouldn't be able to bear it. This is why the post station consumes so much money and grain every year."

"But once we take over the post station, its nature will change from public to private. Even if those officials are shameless, they won't be able to take advantage of us anymore. Besides, even if they really dare to take advantage of us, we have to be willing to let them do so."

"As for the fact that after we take over the post station, we'll need to spend a sum of money every year to support the staff and maintain its infrastructure. That's not a problem at all. Compared to the economic value the post station can create for us, these are just a drop in the bucket."

Seeing that Li Mingyue was still frowning, Lu Chen said patiently, "Let me be frank. Even though our business is under the name of the royal family, our caravan is still exploited by some local forces in the local area."

"Have you ever wondered why this is happening? The answer is actually very simple. Our tentacles simply cannot reach that kind of place. To the people there, the so-called imperial power is nothing more than a symbol."

"But once we can control the post station in that place, it will be like driving a nail into the ground. I will have the Jinyiwei people stationed there. This way, it will be much more convenient to handle things in the future. After all, the Jinyiwei are armed with swords."

Li Mingyue suddenly realized, "I understand. So, all you've done is actually serving our business, right?"

"No, no, no, I'm thinking about doing something for this country. As for making money, it's just a side job."

"Okay, okay, I get it. I'll tell everyone I ask from now on!"

Lu Chen looked at Li Mingyue with a teachable look in his eyes and said, "And establishing a unified logistics system has another benefit. It can reduce our transportation costs and integrate the entire transportation industry, standardizing it. From this day on, we are the standard setters for this industry. Think about it carefully. We are both contestants and referees. Who can beat us?"

Li Mingyue's eyes lit up. She couldn't think of anything too profound, but she understood one thing: their business would grow bigger and bigger in the future. Even if a piece of goods could help them save a penny on shipping, the money saved every year would be an astronomical figure.

And the remaining money will eventually go into their pockets. Their money will be their children's money in the future!

Thinking of this, Li Mingyue's mood brightened. Seeing that Zhang Guizhi didn't pay attention to this side, she suddenly lowered her head and kissed Lu Chen hard on the face, then said cheerfully: "No wonder you are so excited, this is indeed a good deal. Since we have won such a good deal, it's not a big deal to help the emperor publish two court reports. We should pay for the expenses."

"No, no, no, you're mistaken. While integrating the post stations is certainly profitable, publishing official bulletins will definitely not lose money. In fact, in terms of the profit ratio, publishing official bulletins might make more money, and it would also be easier."

"This is a national newspaper, and it records all the country's policies. If we can publish it once a week and spread it around the world as quickly as possible, then the content of this newspaper will be authoritative."

"If that time comes, let's just open a few pages in the newspaper and add two or three advertising spaces. How much do you think merchants will spend for these advertising spaces?"

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