Chapter 126

"Down jacket?"

Levi took off his coat and put on his clothes, which were much lighter than his woolen coat.

The fit is slim, and the stand-up lapel design is very fashionable. Although it is fluffy, it does not look bloated. Levi is very tall, so he looks very elegant after wearing it.

After just trying it for a while, his whole body felt warm.

"It's really unbelievable?" Levi touched the fabric on his arm, and it felt light and soft. "What's inside? Is it cotton? Why is it so soft?"

Levi was wearing a thin and fashionable style that was both warm and beautiful. , Lin Wei spent a lot of thought on the pattern, and the designers tortured her. In order to upgrade nylon fabrics and study blending, she even bought a textile factory.

There are also down jackets that are thicker and have a high filling rate, which provide better warmth, but she is not sure about the French people's acceptance. This should have a slow adaptation process.

"Do you think your compatriots are willing to spend money to buy it?" Lin Wei asked.

She was very confident when she opened a milk tea shop, but she was not confident about down jackets.

Levi looked in the mirror and admired his new equipment: "It's hard to say. If you ask me, I like it. I hate winter, and outdoor activities are restricted. When I was a child, I was poisoned by charcoal fire. What happens when I get cold? If you don’t want to do it, the workers will find ways to be lazy, otherwise I will buy it for them.”

“I hope there will be more people like you in France,” Lin Wei sighed.

Down jackets are not easy to sell in Xiangjiang, but they are just right in France. It is mid-to-late January now. Winter in France is not as cold as in the north. The average temperature is around 0-10 degrees, and sometimes it can reach below zero. Thin down jackets are in season.

The French market is indeed difficult to conquer. It is almost impossible to make luxury goods from the very beginning. However, if it is a rare product that has never been seen before, people will naturally be more willing to accept the higher price.

If you want to quickly open a new market, in addition to marketing, there are two main aspects: either low price, or you have nothing else.

It is not that there were no down jackets in this era, but they were mainly used as cold-resistant equipment for mountaineering. The craftsmanship and quality were very poor. It seemed that no matter how they were designed, they looked ugly and were not accepted by the fashion industry. Therefore, they have not become popular around the world and are not available on the market. Hard to buy.

Lin Wei asked her employees to search in the French market, but they found several stores selling down jackets. As regular clothes, the craftsmanship and quality are hard to describe. The down is severely damaged and there is a lot of hair loss. It is impossible for ladies to buy it, and there are few luxury stores. There are shelves.

Levi was very interested in down jackets, so he went to the down jacket section to try them on one by one.

In the end, he chose another one and insisted that Lin Wei give it to him. It was a goose down jacket with a high filling content, but Lin Wei suspected that he might have chosen the most expensive one on purpose.

Lin Wei previously wanted to make higher-end cashmere, but found out that it was produced in the mainland. Only goats can be called cashmere, and sheep can only be called wool, so her plan could only be shelved.

Lin Wei's arrival put the team into preparation mode.

There is still much to do.

The first is to recruit people. Levi and several designers have been keeping an eye on the French store, and they have recruited people, but they also need a more professional management team. The second is to choose models for posters, and they must use local models, and they must Have a certain degree of popularity.

She came late. If she had come to watch in person in October, or even November, the progress would not be at this level.

But without this condition, she has too many things to do and wants everything, so she always has to make some trade-offs.

Hezi is no better than a milk tea shop. When entering a new market, it will inevitably encounter problems of one kind or another.

Many things had to be decided by her personally, so she set the time for the winter vacation.

Lin Wei plans to open the business first. If Hezi fails to achieve results, it will be difficult to recruit available talents.

She needs someone with the skills to stay here.

Sheng Meiyun is in charge of many things, including Heziya Shirt and several factories, so Xiangjiang cannot do without her. Hu Xiwen is not good at management, she has to focus on design, and Levi is even worse. He is not professional, and the winery still needs him to run it.

It's not easy to recruit people in France, so she doesn't require them to speak Chinese. They just need to be sensitive to fashion, understand management, and be able to complete the tasks assigned to them.

But in reality, you will find that even with a high salary, this job is not attractive to people with real abilities. Working in Hezi will not add luster to their resumes, and people who can be attracted by high salaries do not have this ability.

If Lin Wei can't recruit suitable people by the time school starts, she will be in trouble in the future.

She has always been deeply involved in the design of Hezi, and she needs to make the final decision, and she has not let go until now. If the management cannot let go, her studies will inevitably be affected.

If it doesn't work, we can only cultivate one slowly, like Su Tianrui, make one phone call a day, and teach remotely.

Hezi's French store opened quietly.

There was no publicity or advertising, and the first day was deserted, which was a completely predictable result.

Lin Wei put down what she was doing and went out.

Herzi's store opened on Avenue Montaigne. Compared with the dirty Champs Elysées and the deserted Haussmann Avenue, Avenue Montaigne is more suitable for luxury brands to land.

Wearing a camel-colored long down jacket, she strolled through the French Quarter in the 1960s, which was known as the most expensive street in the world. She had been there many times in her previous life, most of the time when she was invited by brands to visit stores and watch shows. At that time, she What I worry about is which show to watch, who to buy from, and now I worry about how to sell it.

The winter sunshine is very gentle. Compared with the population density of port cities, France feels very empty. Streets without foreign tourists are not very popular.

She stood under the shade of a tree, with a French noblewoman standing in front of her. Her puppy kept swaying around her feet, looking lively.

"She likes you very much."

Lin Wei spent some effort to analyze what the other party was saying. French was too difficult to learn, and one semester would not allow her to master the language.

But one thing about her is better, she is very daring to speak, and chats with the other party in broken French mixed with English.

Perhaps it was the Asian face that made the other party curious. The lady was very enthusiastic and asked her where she was from and what her impression of France was. She heard that Lin Wei had opened a store and said she would go and have a look when she had time. She thought Lin Wei sold it. They are some traditional Chinese artworks.

"We will hold an opening show next Sunday. We look forward to your visit. Customers who make transactions on that day can upgrade you to VIP for free." Lin Wei said this sentence most smoothly, and she recited it many times.

"show?"

"Yes, a fashion show."

After confirming that Lin Wei opened a clothing store, the lady was surprised for a moment, then smiled and said that she had something else to do, and left with her dog. The enthusiasm just now seemed to be an illusion.

Lin Wei didn't care. She had seen many foreigners. Even in the 21st century, many of them had the impression that they were in China and couldn't even afford household appliances. They asked you what impression you had of their country, and more often than not, If you want you to say something nice, it's best to look like you've never seen the world before, praising their high technology so that you can feel superior.

In France, where aristocratic and luxury culture prevails, this is the norm.

Saying goodbye to this lady, Lin Wei continued her journey.

She still remembered that every time she came to France, she would lose something. Maybe her nouveau riche temperament could easily attract pickpockets, but there were not so many thieves in France at the time.

Compared with later generations, the neighborhood at this time does not look retro. The avenues with colorful tree shadows lack many commercial elements. There is no "overbearing" of top luxury goods, and the shops closed at night will not be replaced. The windows are lit, and the fashion vibe here isn’t quite established yet.

As she walked around, she saw many familiar brands. These luxury brands were arranged by block number, but she also saw many brands she had never heard of.

Lin Wei is particularly interested in this kind of store. Brands she has never heard of mean that they have closed down or been merged and acquired, and there are problems with their business conditions, but they are still popular with customers.

Lin Wei is very conspicuous. Her yellow skin and her clothes attract the attention of people in the store every time. Lin Wei communicates with them in broken French.

Now there is no mandatory rule against entering with others. She is here to visit.

She handed her business card to the place, and in French that she had practiced many times, she invited the person to see her store's weekend fashion show.

This Asian girl is actually a fellow traveler?

"What's going on? Forget about being a country bumpkin, why did Celtic rent the shop to a Chinaman? I think this place is about to become a vegetable market. No wonder the business is getting so bad. If this continues, all of us will be affected. "

After Lin Wei left, the expressions on their faces immediately became ugly.

They started to pay attention to Hezi as early as when it was renovated. For no other reason, the decoration style was very novel. When they inquired about it, they said it was a Chinese brand. They had never heard of it, so they didn't care.

They had also observed in the past two days and found that even if there were people joining in the fun, not many people actually bought it. The French people all recognized the old brands, and the customers were all regular customers.

The most outrageous thing was that they found that Lin Wei's price was more expensive than theirs, which they couldn't stand. What qualifications did a foreign brand have?

How could Celtic rent a store to the Chinese without their consent?

"Have you noticed that her clothes are special? They look very different."

"Oh my God," the man exclaimed exaggeratedly, "What happened to you? Such ugly clothes, such an ugly woman, how could you Do you think it’s special? Yes, it’s so ugly. She can’t sell any of her clothes here.”

“I think they look good. Today, Mrs. Heidi said our clothes were too fancy and looked like a big cat. ” Huazhu, she is going to abandon us too."

"If those idiots are like you, I will suggest to Mr. Grandi to move out of here. "

The fashion industry is the most snobbish, and most of them have a bad attitude towards Lin Wei. There were some better ones, but they paid more attention to the clothes Lin Wei wore. She would change one every time she went to a store. The design style was something they had never seen before. Out of professional habits, they would ask about it.

There are also people who secretly visit Lin Wei's shop.

Then they discovered that the business in Lin Wei's store seemed to be better. At first they were curious, and then they tried on down jackets, and then they would browse other clothes. The novel designs naturally attracted some customers, and for the newly opened store The store can sell several orders every day. Although this volume is not good, it exceeds their expectations.

Every customer who comes to the store receives an invitation from Hezi, and a commemorative gift box will be given away for Hezi’s grand opening show on the weekend.

Lin Wei had never held a show before, so she revised the planning document over and over again, changing the single theme several times, and finally settled on "Warm Winter."

The actual practice is the hardest part, choosing models, makeup artists, stylists, bands, music selections, makeup trials, catwalk routes, changing clothes, scene decoration, lighting, rehearsals, and even borrowing a dog, it’s very busy There are many things.

Fortunately, Song Ye came back from the UK and helped her share a lot of the burden. Compared to Lin Wei, who was stumbling and using her hands and feet in French, Song Ye communicated more smoothly with the models.

During the rehearsal, Lin Wei finally had time to take a sip of water. Looking at Song Ye who was interacting with the French cameraman, it was difficult for Lin Wei to look away. This man's temperament was so outstanding, with a slender and straight figure and broad shoulders. Long legs, a handsome face full of masculine charm, and a gentle and elegant smile.

In a short period of time, he gained the love of almost all models.

Perhaps sensing Lin Wei's gaze, the young man looked towards her with a soft smile. Perhaps it was because of the lighting. When he looked at you, his eyes seemed to sparkle with intoxication, blended with a bit of gorgeous aristocratic temperament. , has a soul-stirring charm, and she feels like she is being sucked in by his gaze.

Lin Wei sighed, thanks to him being a good person. If he were a bad person, with his ability to seduce, he would be a hypocrite, and he didn’t know how many people he would deceive.

The opening show was held as scheduled.

The opening of a luxury store will require a big-name celebrity platform in future generations. Lin Wei does not have this condition, and the situation now is different from that in future generations, so she prepared this show.

According to later generations, the current show should be showing spring and summer clothing for the next season, but they have to open up the current season market. The brand has not yet been recognized. It makes no sense to show spring and summer clothing at this time, so it is decided to be "warm winter."

The show will be held in stores and on the streets.

At first, they wanted to invite people to the Aimon wine estate she acquired, which is in the Champagne region and not far from Paris. However, considering that the customers were not familiar with it and would not take the time to come, it was better to keep it simple and direct.

The models set off from two places, one is upstairs in the store, and the other is at the corner of the block. They built a simple shed there for the models to change clothes and cross each other, which can also attract customers and residents on the street. .

A five-member Western band started playing music on the street. At first, everyone thought it was a street performance and stopped to watch.

Until someone asked: "What is that?"

On the French-style Avenue Montaigne, a tall blond woman came into view from the street corner. She was holding a pure black Newfoundland dog in her hand, wearing a gray plaid raccoon sleeve windbreaker, without any Knee-high black boots are fashionable, elegant and cool.

A very tall and beautiful woman and a very handsome dog, it is difficult for pedestrians on the road not to pay attention to them.

Behind the woman, there is another model. She is wearing a mid-length white down jacket. It has a slim design with many black elements in the details. She is tall and slim. When she opens the clothes, she can see the high-quality black shirt inside. The dark patterns refine the Chinese elements. , without losing the sense of luxury, holding a suitcase in his hand, as if on the way to the airport.

Behind her is a woman holding an umbrella. She wears a dark gray sweater, a dark modified horse skirt, and a warm beige wool hat. She looks very charming.

Hezi's main focus is the combination of Chinese and Western styles. The style is closer to high-end and stable colors such as black, white and gray. Bright colors such as red, green and purple have certain requirements in choosing, and they must have a strong sense of high-end.

The most important thing about a brand is its characteristics. It is best that customers can recognize their brand at a glance.

Lin Wei did have a lot of good ideas, but she didn't dare to press on Hezi easily. She also considered the Chinese elements repeatedly to choose the most suitable ones, so that they could be perfectly integrated.

The street became lively.

These models include those holding rabbits, cats, and dogs, as well as those carrying bags, fans, and flower baskets... There are also models with empty hands and serious catwalks, but the clothes will be very exaggerated. In short, they are different.

Only this kind of outdoor catwalk is suitable for these tricks.

The characteristics of the show are not afraid of being ugly, but most afraid of being mediocre and giving people no sense of expectation.

Lin Wei hired someone to record the images.

She thought that if Hezi could go far enough, then this would be a very precious historical image.

If not, it’s a nice memory.