Chapter 127
Outside, there is the magnificence of fashion and the elegance of aristocrats, but behind the show, there is nothing but excitement.
Small animals cannot be kept together. The dog barks at the cat, and the cat pounces at the bird. Without the restraint of the owner and the cage, the scene will be even more explosive.
Lin Wei spent a lot of unjust money on this show. It was difficult to hire models. The agency tricked people and hired wild animals to trick them. She endured a lot of supercilious looks. In the end, she hired these big-name models and these animals at several times the market price. , the investment of manpower and material resources is a huge expense.
But whether it's worth it depends on the effect.
As the fashion capital and the largest country in Western Europe, France is a fortress that Lin Wei must conquer.
Lin Wei's show design is undoubtedly very eye-catching, with cute animals, fashionable and unique clothing. Of course, the clothing must also be good-looking, so that people will have the desire to try it.
Pedestrians passing by stopped here and couldn't help but take out their cameras to take pictures.
In the frozen image, Hezi is perfectly integrated with the French city.
Looking at the growing crowd of onlookers, Lin Wei breathed a sigh of relief, relaxed her tense emotions, and showed a happy smile.
There is no need to wait for the mainland to open up. Before Pierre Cardin brought a shocking fashion show to the Chinese people, she took the lead in showing Chinese fashion to people in France, the fashion capital.
At least in this "expensive" street, Hezi has made a bit of a name for herself.
Before closing the store, Lin Wei counted the sales with everyone - 237,300, breaking the 200,000 franc mark. The busy people were exhausted and cheered.
The current exchange rate between the US dollar and the franc is fixed at 4.9371, and 1 US dollar can be exchanged for nearly 5 francs, which is not much different from the Hong Kong dollar and the New Taiwan dollar.
Today went well, I don't know what tomorrow will bring.
How will the fashion world in Paris react, and will customers come back?
Everyone is looking forward to tomorrow.
On the way back to the hotel, Lin Wei thought of something: "Is there any news from Taiwan?" Has the Gu family contacted Song Ye so that he can sell his stocks?
Song Ye looked at the two elongated shadows on the ground and said, "I don't know." His leisurely and peaceful attitude was very casual, as if he didn't care.
"Huh?"
Song Ye explained: "I haven't cared about it. I'm going to talk about it when I get back."
Ah... This is to keep them in the dark. It's a good strategy. If they can't be contacted, they will naturally be anxious, fearing that their opponents will get there first. , under this threat, their bottom line will collapse little by little.
"How much are you offering them?" Lin Wei held her chin and analyzed, "If it's 100 yuan, it should be acceptable to them."
"120." Song Ye said lightly.
Lin Wei: "..."
This is really a dare. Song Ye is a bit bad in this regard. He always steps on the dangerous bottom line and keeps testing forward.
This is like his talent, maximizing the safe zone of others. If this skill is used on you, it will make people hate you, but you can't do anything to him.
The two of them walked along the road towards the hotel, accompanied by the moonlight, and the sound of tiny footsteps broke through the silence of the night.
"I'm going to England tomorrow." Song Ye suddenly said.
Lin Wei was stunned for a moment and asked: "Is it not going well? The British customer has not been negotiated?"
The toy factory started from scratch. Song Ye needed to find customers by himself. Now he has developed many foreign customers. He is really good at this. She is talented. If Song Ye were her employee, her buyer team would really have nothing to worry about.
"It's not a customer," Song Ye explained, "it's to discuss patent licensing."
Lin Wei asked him what patent it was.
Song Ye said it was a battery patent. The toys he wanted to make needed a kind of battery, but the other party only supplied it to a limited number of local British companies and was unwilling to supply it to a small factory like Song Ye.
"What's the result?" Lin Wei asked him.
She felt that this shouldn't be a price issue, the other party just didn't want to do business of this size. Even if Song Ye went to the UK, it would be difficult to negotiate, and even if he negotiated, there wouldn't be a good price.
Sure enough, Song Ye fell silent.
The two of them walked under the streetlight, and the dim light stretched their shadows very long.
After a while, Song Ye said: "I'll be there for a longer time this time, and I probably won't be here in the short term."
Lin Wei was a little surprised, was he planning to fight to the death?
It seems that this patent is very important to Song Ye.
She glanced at Song Ye and felt that he was not in a high mood today.
I rarely see him like this. Is it because of business matters? But that was not the case a few days ago.
Lin Wei suddenly thought of something. It was mentioned in the autobiography of the richest man Fu Wenfan that because of a certain patent, a foreign company offered an extremely outrageous price. Learned technology.
"No - you don't want to go undercover in someone else's company, do you?" Lin Wei asked subconsciously.
Song Ye blinked his big black eyes, as pure and innocent as ever, and his face looked even more delicate and gorgeous under the night.
This man...
No wonder she felt that these two people looked alike, and their brain circuits were actually connected by the same thread.
Lin Wei sighed and asked in detail about the battery model and specifications.
She took out a pen and note from her handbag, then walked under a street lamp and wrote a set of parameters on it with the support of the lamp post.
"As for you, just have a good talk with them first. If they don't agree, show this to them and then continue the discussion." Lin Wei handed the note to Song Ye and said after considering it, "You give it a try, no?" It will definitely work."
Song Ye took it, looked at the parameters above, and looked up at Lin Wei in surprise, with a subtle expression on his face.
Lin Wei avoided his gaze and put the pen back into her handbag as if nothing had happened.
I thought silently in my heart, don’t ask, don’t ask, I will beat you to death if you ask.
"Okay."
Lin Wei breathed a sigh of relief when he heard the other party's reply. Thank God, he didn't ask why.
Otherwise, she couldn't explain how she even knew about battery technology.
"I want to hug you."
As a result, Song Ye's next words immediately stopped her heart.
Under the hazy moonlight, the stars were covered, and the night breeze slowly blew in with the fragrance, adding a bit of romance to the quiet and flat night.
The man who looked like a banished immortal exuded a cold temperament that he didn't usually have under the quiet moonlight.
The young man looked at Lin Wei with a pair of dark and calm eyes, and asked in a soft voice again: "Is it okay?"
Lin Wei's heart was beating hard, what was he talking about? Ambiguity is ambiguous, how can it be so straightforward?
She should have said she couldn't, but she couldn't open her mouth. She thought it was no wonder those kings couldn't resist the temptation of beauty. Who could stand this?
"Still..."
As a result, Lin Wei watched the young man stretch out his arms towards her and hug her into his arms.
Lin Wei froze, such intimacy... wasn't it a bit outrageous?
She comforted herself, a hug would be okay, anyway... it wasn't like she hadn't been hugged before.
People are doing so much for you, why don't they satisfy even this small request?
Oh my god, what a mess, isn’t this selling out your lust?
But when it comes to betraying lust, it should be Song Ye.
If you think so, then she still made a profit, not only giving her work, but also giving her a warm hug.
At least, at this moment, she felt a sense of hormonal happiness.
The warmth of each other is transmitted through the clothes, and they fit tightly. There is a refreshing breath at the tip of the nose, without any unpleasant smell. The hair gently rubs the other person's chin, and the sensitive waist allows one hand to hold tightly Surround.
The feeling of hugging is so beautiful and healing, just as good as the last time, one time is enough to make you addicted.
...
The next day, Song Ye flew to England, and Hu Xiwen came to meet Lin Wei with spring and summer new styles.
Early in the morning, the two of them dug into the newspapers and started looking for Hezi's pages.
This feeling is like checking your scores after taking an exam, full of anxiety and anticipation.
Lin Wei was not afraid of being scolded, she was afraid of having nothing. After this scene, there was no splash, which was the scariest thing.
"I found it. It's here. It seems pretty good." Hu Xiwen held up a newspaper.
Lin Wei breathed a sigh of relief, it would be nice to have reports.
They had seen reports about Hezi in several newspapers, and the reviews were quite positive.
In particular, down jackets were given separate coverage.
Fashion Weekly followed up.
Next, Lin Wei also accepted interviews from some reporters and weekly magazines.
It didn't cause as much of a sensation as it did in Xiangjiang, but Hezi's sales have improved. Daily sales are between 50,000 and 100,000 francs. There is a gap between it and the old stores, but as a new brand, it is already very good. score.
It's not as popular as the one in Xiangjiang, but some people are buying it, which shows that this luxury positioning has been accepted.
However, as soon as the attention gained, the voices of criticism immediately followed. A few days later, the direction of the trend suddenly changed overnight, and those harsh words criticized Hezi as useless.
What is cheap, low-grade, ugly, bloated, sensational, and unworthy of elegance.
Hu Xiwen was completely angry when he saw it.
"Isn't this group of people even seen what Hezi's clothes look like? They are just
talking nonsense like that!" Hu Xiwen has been busy designing new spring and summer models recently and did not catch up with the big show, but he heard from his colleagues that that day The show was shocking.
She looked at the developed photos again and again, and she didn't know when she would be able to watch the videos.
She regretted not catching up with Hezi's grand opening show.
How can the designer be absent at this time? If it weren't for family affairs, the progress of the spring and summer new styles would not have been slowed down, and we shouldn't have gotten married in the first place.
The more Hu Xiwen thought about it, the angrier he became: "If you can, let us go to Fashion Week. Let's compare and see who is the shy one?"
They had submitted an application to the French Fashion Association long ago to participate in the Paris Fashion Week in February. week.
But the other party immediately rejected the application without even proceeding with the inspection step.
This result is not surprising.
Lin Wei looked at the new season brand brochure and said with a smile: "It would be abnormal if they keep boasting."
The French fashion industry is not generally xenophobic. It is not easy for local brands to break through, let alone being highly praised. Discriminatory Chinese brands still exist in the 21st century.
However, as a new brand, Hezi's sales have exceeded their perceptions.
People are very honest about their feelings. Down jackets are indeed warm and good-looking when worn, and are more convenient for outdoor activities. They quickly became popular among the wealthy circles in France.
The craftsmanship of down jackets is not very complicated, but it is not that easy to design beautiful, fashionable and thin ones. It will still take some time to follow the trend. Lin Wei predicts that if you want to make something with the same quality as Hezi, it will be difficult. Have to wait until next year.
Down jackets account for half of Hezi's current sales. This is a hidden danger. If the weather warms up and there is no down jacket, sales will drop significantly.
After all, many people buy other categories of clothing because of their down jackets.
"But being scolded like this, won't it have an impact on Hezi's reputation?"
Hezi has also been questioned in Hong Kong, but the Chinese people doubt that the Chinese are not that unbearable. Now being belittled by foreigners is really disappointing. It’s hard to calm down, not to mention the criticism is louder this time, and even the mainstream media has joined in.
"Of course we can't let them keep scolding us," Lin Wei breathed out, "There is a time to fight back."
"There is an idiot who even said that he would stop French and Italian suppliers from selling fabrics to us. I have never seen such domineering behavior. Yes, blatant discrimination. "
The first level of competition in luxury goods is the competition of raw materials. Whether it is a Michelin restaurant or a high-end luxury clothing, the supply of raw materials has extremely high standards. If the fabrics are not considered top-notch, Yes, then the clothes cannot be called luxury goods.
Lin Wei is already considering this issue. These suppliers will not make money, but they will definitely give priority to old brands such as France, and they will also manipulate you on price, so they now need to expand their buyer team and make more money. Professional team.
Including the technology of textile factories, we need to upgrade it to the most sophisticated machines. It would be great if we could have a few patents.
Furthermore, Lin Wei is still obsessed with cashmere. If it doesn't work in the mainland, otherwise, she will have people go to Iran to raise goats.
Today's Iran is different from that of later generations. It is rich and open. When the mainland opens up, Iran will start to change, and the supply of raw materials can be continued.
It still feels feasible.
But now it can’t be implemented, there is a shortage of people, a serious shortage of people!
"Lin Wei——"
Hu Xiwen pulled Lin Wei who was lost in thought.
"Huh?"
Lin Wei raised her head, and her assistant was standing at the door.
She said: "Mr. Selt is here and said he has something to ask you."
Lin Wei thought for a long time before remembering that this person was the landlord and the lease contract was signed by Levi, so she had never met this person.
"I'm sorry, young lady, I'm afraid I can no longer rent the house to you." The gentleman was very polite, but what he said was shocking.
Lin Wei paused for a moment and didn't ask why. She put down her coffee and said directly: "Then do you know how much liquidated damages you need to pay?"
They rented this place at a high price, signed a five-year contract, and will enjoy all the benefits in the future. Priority for renewal and purchase rights.
This building is six stories high, with three front doors, several times the size of Xiangjiang's store. Currently, only two floors have been renovated. The third floor is temporarily used for offices, and there will be studios and handicraft workshops in the future.
"I don't need to pay liquidated damages. You deceived me. No one told me that this house will be rented to Chinese people. You are committing fraud!" When it came to money, the French man finally showed his mean face.
"Excuse me, are you literate?" Lin Wei asked in English, "Don't you recognize the name China Hong Kong Hezi Group written on the contract?"
Hu Xiwen on the side helped her repeat it in French, with a stronger tone.
Selt stood up suddenly and said angrily: "I didn't see it. You are too cunning and deliberately deceived me. You Chinese are all liars."
Lin Wei took a deep breath and said: "Then let's meet in court. , Mr. Selt, I believe that the laws of this country will definitely give a fair punishment, but before the verdict is handed down, please leave here!"
Selt was stunned when he heard what Lin Wei said, and then shouted. She shouted: "If you refuse to leave, I will call the police immediately."
Lin Wei said directly in French: "Linda, call the police, right now!" She could still speak this simple French.
The other party's expression froze, and he didn't expect Lin Wei to be so stubborn.
Hu Xiwen also said angrily: "We have a contract and legal procedures. If you want to breach the contract, you have to go to court or pay liquidated damages, or get out!"
When Selt saw the security guard walking towards him, the expression on his face finally showed. Unable to maintain it: "Bandits, you Chinese are barbaric and lowly robbers! I will complain to the association against you."
"Then you are a greedy white pig!" Hu Xiwen yelled back.
Is there no France in the Eight-Nation Alliance?
In the end, Selt was driven out in despair.
Hu Xiwen was so angry that he threw the document: "What! What are you doing? It's just a store, what else? From top to bottom, it looks like I want to kill you."
Lin Wei saw this and comforted: "This This is the fashion world, everyone is peaceful, and the taste is wrong. "In an era when online media did not develop, everyone's temperament and ambitions were very straightforward.
What has been handed down are brand stories that have been beautified through packaging.
But in fact, this is human nature. We always want to find some sense of superiority. Otherwise, how could there be so much discrimination?
Even a homeless man with nothing can be sexist.
She dug out the manuscript Jin Xin sent her.
"A murder caused by a down jacket"
"Is it prejudice or fear? Being stubborn will become a carnival for French individuals"
"Hezi - a Chinese brand that has been beaten by the French fashion industry"
"What are we afraid of Hezi? France is not confident "Fashion Industry"
may be added with "On the Lack of French Contractual Spirit".
The more mischievous these people are, the easier it will be for her to "touch porcelain". The more proud the rooster is, the easier it will be for her to grasp its beautiful tail feathers.
"Mr. Lin, Mr. Hu, this is the person coming for the interview today."
In the afternoon, the assistant gave Lin Wei a stack of resumes.
Lin Wei put the manuscript aside and picked up her resume. She was going to be interviewed with Hu Xiwen, and her poor French was a big hindrance.
Half an hour later, a woman sat down opposite her.
"Hello, my name is Helene, a student from the National Academy of Fine Arts." She spoke in Chinese, except that her name was in French.
Lin Wei paused, then raised her head and looked to the opposite side, with a surprised expression on her face: "Ji... ...Ji Chengjun?"
The woman smiled and said charmingly, "Hello, Mr. Lin, we meet again."
"Do you know each other?" Hu Xiwen's eyes wandered between the two.