Before "Swordsman 4" was released, Wei Mingjie watched the entire series as soon as possible.
When Wei Mingjie was young, he also directed and acted in a movie. Of course, the final product...it's hard to describe.
However, just because he himself cannot do it does not mean that he cannot tell good from bad from the perspective of an observer. Having been in this industry for so long, Wei Mingjie can certainly see that this is a very excellent work.
At least before seeing the finished film, Wei Mingjie had never expected it to be so great. He knew that this was not the effect of his daughter's filter, because he was completely immersed in it when watching the show. Before that, he had never thought that a martial arts drama could be filmed like this and the story could be told like this.
"Do I really not need to use any resources for promotion?" Wei Mingjie asked Wei Lan again after reading it.
He brought this up not because it was Wei Lan's work, but simply because he had watched the drama and from an investor's perspective, he was willing to make this decision.
"Not for now." Wei Lan was very calm about Wei Mingjie's astonishment: "I have been given a recommendation position. Let's see the effect first and then decide on the marketing strategy. Anyway, it's only the first episode. If we really want to promote it, we can release the second episode in time."
The promotion of "Swordsman 4" started off much better than Wei Lan's first TV series. She also wanted to see if her own filming method would not be suitable for this world.
For a period of time afterwards, Wei Lan stayed at home to catch up on these world-famous movies and TV series.
She discovered that not only was "Swords and Swords", which she once thought had a too old-fashioned plot, a hit, but also that although this world's film technology had achieved a leap forward, the development of film and television culture was still at the level of more than ten years ago in her era.
The plot content and thoughts of most movies and TV shows are very outdated. In such an environment, the audience is easily satisfied. Many works that Wei Lan considers to be just passing are judged to be excellent in this world.
Of course, looking at the rating rankings on Guangying.net, the most authoritative film review website of Federal Film, the movies counted from the top of the list are indeed in line with the classics of her time in Wei Lan's opinion. The collision of the sparks of thought of human civilization can always give birth to great works.
All we can say is that the world lags behind in the development of film and television culture.
Perhaps it has something to do with the particularity of holographic movies. There is a trend in the current film industry. A large amount of capital has poured into the film market. Big directors all want to make big scenes and invest a lot in their new works. "Star Wars", which dragged down the cash flow of Wei's Pictures, is a good example. It invested nearly 500 million yuan halfway through. The currently popular "Star Wars" is also said to have invested 900 million yuan.
Paying too much attention to scenes will often lead to a weak story, which is not advisable in Wei Lan's opinion. At least she feels that the plot of "Star Wars" is just average at present, without any highlights.
The purpose of a movie is to tell a good story. If the story is not told well, what is the point of making a big scene? Is it used for video editing?
Although the stage of "Sword and Fairy 4" is small, it does tell a good story. Wei Lan is not too worried. He just goes to the channel once a day to check the click rate and comments, and then goes to Weibo, Tieba and other communication platforms to look for topics about "Sword and Fairy".
Wei Lan is currently satisfied with the active feedback on this drama. He is lucky to have been recommended by a big V in such a short time, which is more effective than spending money to find a marketing account to promote it himself.
…
At 9 o'clock in the evening, after taking a shower, white-collar worker Yuan Ting lay leisurely on the sofa, took out her tablet and opened Station D.
She habitually looked through the rankings of major categories, clicked on some videos that interested her, and when she scrolled to the film and television section, she saw the title of the first place.
'【Zhi Ge】Hero, times have changed! A wonderful martial arts drama that brings together all kinds of anti-routines, "Swordsman 4"'
Anti-routine? How weird will it be?
Yuan Ting clicked on the video.
"Hello everyone, I am your beloved Zhi Ge~"
"This time, I'm going to explain to you a refreshing and unconventional martial arts drama that's hard to describe in words, and it's a weird and anti-routine martial arts drama, "Swordsman 4"!"
"The plot of this drama mainly revolves around the fight for a peerless secret book in the martial arts world. It is mainly divided into three forces. One is the victim, that is, our righteous hero, the other is the gangster Guo Jiang Long, and the most professional and handsome killer organization..." When the narrator introduced each character one by one, he accompanied it with the scenes of their appearance.
Lu Anning with a righteous face, Guo Jianglong who looks very fierce, and An Shiyi who looks handsome and cool in white.
"Hahaha..." Yuan Ting laughed out loud at several funny scenes as the commentary was narrated. She had already decided to turn on the holographic device to watch the drama after watching the video.
Qin Anzhi continued to complain: "To be honest, I don't have much hope that any of the three will get the peerless secret book in the end... because..."
Then there is another scene where the three main characters are in a state of panic: the hero is chased by a group of heavily made-up women, and his terrified expression is like a decent woman who has encountered a scoundrel; Guo Jianglong takes off the eyepatch he has been wearing, but it turns out that the eye that was blocked is not blind at all, but was punched and is swollen; the handsome An Shiyi shows off in front of the moon, but is almost killed by his own secret weapon...
Qin Anzhi's voice rang out: "Not only that, I originally thought that the only funny points in this drama were those few jokes, and the plot must be completely broken. But after watching two episodes, I didn't expect that the final clue not only did not break, but it was also very attractive to watch!"
"Everyone, I don't know if you are interested in what I have said. Anyway, I am looking forward to the three days passing quickly so that I can see how the show ends. The last three clues and various characters are brought together. I am really curious about how the plot will be resolved."
There were already many viewers who had watched the second episode in the barrage, and they were also posting comments to express their agreement.
This video ranks first, and the number of views has accumulated to one million, with more than 500 people watching at the same time.
After watching the video, Yuan Ting was already very interested. She put down her tablet and put on the holographic helmet, ready to watch the drama tonight.
At the same time, there were many people who had the same idea as Yuan Ting. This video had one million views, and its publicity effect was much greater than the text recommendation of Weibo celebrities. As long as the conversion rate was high enough, for example, one out of ten people who watched the video went to watch the drama, it could bring considerable ratings.
The next day, Hao Qinxue, who was in charge of data collation at Venus TV, exported the previous day's data from the system.
"Oh my God..." She suddenly exclaimed in surprise while sorting out the data.
The colleagues next to him all turned their eyes to him: "What's wrong?"
"There is a drama whose data growth rate has reached the T1 level!" Hao Qinxue said as she quickly stood up and walked towards the department manager's office.
The rest of the people looked at each other in bewilderment, and after a while they thought about what the T1 growth rate meant.
A drama has become a hit!
…
"A combined growth rate of 236.49 times? Is the backend data correct?"
Meng Yi, the general manager of the channel of Venus TV, looked at the data in his hand in astonishment and couldn't help but ask Hao Qinxue again.
The internal standards of each TV station are called differently, but the amount of data is similar. In fact, the standards of the six major channels are higher than those of ordinary small channels. TV series that reach Wei's T1 level are synonymous with hits no matter which channel they are broadcast on.
"Yes, Sister Yi." Hao Qinxue replied: "I confirmed it three times. The standard for the T1 level is a 100-fold comprehensive data growth rate. I checked the three data of views, subscriptions, and comments, and compared them with the data of yesterday. It comes out to be this much."
Meng Yi stroked her hair excitedly: "What's the name of that drama, Jianghu?"
"Swordsman 4."
The data growth rate is at the T1 level. Venusstar TV puts an average of 40 to 50 film and television works on the shelves every year. The last drama that reached this standard was three years ago, and it was not as high as this time.
Meng Yi searched for relevant information about "Sword" on the web page, and at the same time instructed Hao Qinxue:
"Finish today's report as soon as possible, and come with me to the meeting on the sixteenth floor later."
The opportunity for their department to gain reputation has come. A hit drama will be enough for Venusstar TV to obtain more resources from the group in the next quarter.
In the conference room, Wei Mingjie sat at the head seat and threw the report in his hand heavily onto the conference table.
"Mr. Xia, could you please explain to me why a hit drama that has reached the T1 level is in the third tier of recommendations?"
The first seat to the upper right of Wei Mingjie was a middle-aged man with gold-rimmed glasses, a big belly and a slightly bald head. Xia Yangqiu was standing a little to the side and behind his seat.
Hearing Wei Mingjie's accusation and seeing that Lu Kaiming, the second largest shareholder, did not respond, Xia Yangqiu had no choice but to stand up and answer, "It was our department's mistake... We were originally going to observe the market reaction before raising the recommended position."
Wei Mingjie sneered: "Have you finished observing now?"
"Okay." Xia Yangqiu no longer looked as stubborn as before.
He never expected that just two days later, "Swordsman 4" would experience such a blowout explosion.
In just five days after it was released, the number of views reached 400,000, and the subscription rate was as high as 68%, surpassing the second place by more than 10 percentage points.
Even though the second episode was free and the purchase price of the unit drama was low, it had come to this point and Xia Yangqiu could no longer suppress it.
His previous inaction also led to questioning from the board of directors.
In addition, there was also Wei Mingjie who had been keeping an eye on the drama, so this meeting took place.
Xia Yangqiu continued to explain: "We will arrange the best recommendation seat right away."
"That's it? Just a recommendation?" Wei Mingjie asked back, "Do you think it's easy to produce a hit drama? Do you all think so?"
There was a buzz in the room, and the shareholders of Wei Mingjie's group also looked at Lu Kaiming's group jokingly.
Lu Kaiming, who had been silent, compromised: "Director Wei, tell me what we should do next."
Wei Mingjie smiled with satisfaction: "The best recommendation position, the most powerful resource promotion, and the release as the masterpiece of the year."
"But our masterpiece this year is "Shadow Chase"..." Xia Yangqiu retorted subconsciously.
Wei Mingjie: "Is the data of "Shadow" better than that of "Sword"? "
"I'll do as you say." Lu Kaiming said directly and lit a cigarette irritably, knowing that Wei Mingjie had turned the tables on him.
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